Top 10 OTT Platforms in India that are Binge-Worthy
Since ancient times, our culture has embraced diverse forms of entertainment. Folk and classical music, dance, and theater have all enriched our…
From Stitch to Marvel, Disney's Growing Consumer Product Journey
Disney remains at the forefront as the dominant global licensor, boasting timeless and evergreen franchises such as Mickey and Friends, Disney Frozen…
Will AI Keep Mickey Mouse’s Innocence Alive?
Iconic characters Mickey Mouse and Minnie Mouse have recently entered the public domain after 95 years. Under United States law, the copyrights for…
Mumbai Police arrests proprietors for selling counterfeit Disney products
Counterfeit products and grey market has been a major hurdle for the licensing fraternity in India, thus pushing the brand owners to ramp up and…
Explore Upcoming Events And New Age Agendas
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what makes fashion a sweet spot for licensing?
Over the years the number of licensing deals, especially pertaining to characters, has grown to meet the demands of young adults who are well…
What makes Back to School category a hit among brands?
Back-to-school, the second most popular category in licensing industry only after fashion, is where most of the characters find their stay. With…
Licensed kidswear section is where the money is
With ever-evolving fashion and trends advancing at the speed of light, it isn’t enough for apparel brands to only keep up with design. Brands are…
what makes fashion a sweet spot for licensing?
Over the years the number of licensing deals, especially pertaining to characters, has grown to meet the demands of young adults who are well…
Arvind in talks to acquire Sequoia Capital backed T-shirt portal Freecultr
Retail conglomerate Arvind is in advanced talks to acquire Sequoia Capital-backed T-shirt portal Freecultr. According to reports, Freecultr will be…
Bioworld aims to beef up its global presence by acquiring VoxPop
Bioworld Merchandising, Inc., a US based licensee known for design and distribution of licensed and private label merchandise has acquired VoxPop.com…
Movie based mobile games: a planned extension or marketing strategy?
Mobile games based on movie properties have been mushrooming every now and then since smartphones became a basic necessity of lives. Though most of…
Sephora Features Minnie Mouse
Its springtime and lots of sunshine and colourpop are the perfect backdrop for Disney fans of all ages to go out loud and enjoy a garden party in…
Kenzo unveils Jungle Book-inspired apparel range
Celebrating the upcoming live-action film by Disney - The Jungle Book, fashion house Kenzo has showcased its limited edition collection based on…
Kate Spade New York for Minnie Mouse
As an ode to iconic character Minnie Mouse, Kate Spade New York has teamed up with Disney for a new Minnie Mouse-inspired collection Kate Spade…
AC Worldwide presents Star Wars themed speakers
It seems as if the retail is no soon going to move on from Star Wars. Of late, AC Worldwide is augmenting its range of products with the addition of…
Disney and Petco give force to the pets
Betting big on Star Wars: The Force Awakens, Disney is exploring almost every opportunity to extend the license for this well-known franchise, with…
Disney launches Young at Heart collectionDisney launches Young at Heart collection
Cypress-based Vans has partnered with Disney to create a footwear and apparel collection called Young at Heart. The line debuted June 5. Disney…