From durable riding gear to chic casual wear, the store caters to a wide range of adventurers looking to infuse their wardrobe with a touch of the open road.
The LEGO Group will also play a major role at Formula 1 events, bringing their creativity and fan engagement expertise to life through fun and interactive fan zone activations throughout the F1 season.
This collaboration is supported by in-store promotions and a robust social media campaign, which will engage food lovers across India, highlighting the significance of this unique partnership.