As the brand’s Indian ambassador, Sanon will feature in a series of marketing campaigns across digital, print, and television formats.

The TURBOWPN continues to push the boundaries of sneaker design with its exaggerated proportions and statement-heavy look.

The company had previously introduced Frenchie X on platforms like Swiggy Instamart and Zepto.

The collection is set to roll out both online and across the brand’s physical stores, ensuring accessibility to consumers through all major retail and digital channels.