Founded on the idea of making men's grooming more performance-oriented and accessible, Unbound aims to move beyond conventional personal care products.

Additional details have been incorporated into the watch to reference the relationship between XG and its fans.

The campaign film places Grover in a dramatic setting, creating curiosity around gold before introducing GetLook's Korean 24K Gold Hydra Facial.

JOON has built its product approach around incorporating fragrance into everyday experiences.