NASCAR and FaZe Clan Launch Limited Edition Merchandise
Since its inception in 2010, FaZe Clan has established itself as one of the world’s most prominent and influential gaming organizations.
FanCode Sets the Stage for Sports Merchandising and Licensing
FanCode is poised for collaborations with multiple IPL franchises to establish their own mega-store destinations across the nation. In addition to collaborating with Rajasthan Royals, Punjab Kings, and Kolkata Knight Riders, FanCode will also collaborate
Will Merchandising Save Sinking Esports Economy in India?
Indian esports teams have struggled drastically to increase their revenue, merchandising continues to be a viable options for esports teams to enhance their revenue streams if tapped correctly.
Adidas Icons Come Together in One-of-a-Kind 'Family Reunion'
Ahead of FIFA World Cup Qatar 2022, adidas reunites its global football family including Lionel Messi, Karim Benzema to celebrate why the world cup is so special.
Explore Upcoming Events And New Age Agendas
IReC 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
IReC 2024
D2C INDIA 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
D2C INDIA 2024
Franchise India 2024 Delhi
18-19 May - (IICC) India International Convention and Expo Centre, Delhi, India
Franchise India 2024 Delhi
India EV Show
29-30 June - Hall No. 3, Chennai Trade Centre, Chennai
India EV Show
29-30 June - Hall No. 2, Chennai Trade Centre, Chennai
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MPL Sports Expands Product Portfolio, Launches New Spring Summer Collection
The first is a cricket-focused line - one of the biggest cricket ranges ever in Indian Cricket history. The brand also debuted its very first athleisure product line with a collection called ?Future League.?
A decade of TOPPS in India and their journey trying to establish the culture of collecting cards in India
An exclusive Interview with Mr Pravin Kalnawat- Head business and operations-Topps India on how they beat the odds during the pandemic.
Long Term Planning, Strategic Partnerships Propelling Success for Hyderabad FC
With resilience, patience and strategic partnerships, Hyderabad Football Club turned the tables this season and is at fourth position at the ISL. In conversation with Varun Tripuraneni, Co-Founder, HFC, about the recent developments at the club.
Sports licensing: A game changer for Suditi Industries Ltd
In our conversation with Harsh Agarwal, CMO at Suditi Industries Ltd we understood their journey into sports licensing, future plans and more.
5 Fashion Licensing Deals that have happened in IPL 2020
IPL has acted as a saviour for various companies during these tough times as more & more companies try to associate with various teams of IPL.
Discussing the contribution of Sports IPs in transforming L&M industry
  • By - Aanchal
  • / 1 MIN READ
Puma Signs Ace Sprinter Dutee Chand
  • By - gargi
  • / 5 MIN READ
Bradford to Help Build PGA of America Brand in India
The PGA of America has entered into a partnership with Bradford Licensing for representation in the retail space in select international markets. Now Bradford License India will extend licensing the b...
  • By - gargi
  • / 3 MIN READ
PGA to foray Indian market
Established in 1916, PGA of America is world’s largest sports organization with overall presence in more than 35 countries. In an exclusive conversation with Arjun Chowdri, Chief Innovation Office...
  • By - gargi
  • / 6 MIN READ
How Indian market is maturing for non cricket IPs?
In an exclusive conversation with Siddharth Chury, Sr. Director, Licensing and Merchandising, NBA India sheds light how Indian market is evolving for non cricket IPs.What potential do you se...
  • By - gargi
  • / 12 MIN READ
Dream Theatre announces Real Madrid activewear range
The licensed sports merchandise market is experiencing steady growth owing to the increase in health awareness and fitness activities. With a worth of 31.03 billion USD in 2017, the global market is p...
  • By - gargi
  • / 3 MIN READ
Brands look to score with 2018 FIFA World Cup
The football fans have plenty to rejoice as they prepare for the Fifa World Cup 2018 Merchandise. And so do the retailers who are leaving no stone upturned to monetize on the FIFA fever.The total re...
WWE expanding possibilities beyond Sports merchandise
Given the growing popularity of sports and sports leagues beyond cricket, more sporting brands are getting well-deserved support and exposure, narrates Archana Keskar, Senior Director Cons...
Creating a home-grown sportswear label
Growing at a prolific rate, sportswear industry has seen a sudden surge in number of brands foraying into this space. However, given the lack of integrated end-to-end manufacturing process...
Why licensing is the success formula in gaming biz?
What started with our childhood favourite Mario has come of ages. PSP, PS2, X-box…you name it and they (developers) have created gaming series for all the gadgets whic...
Indian sports licensing moving beyond cricket
The isolated roads, all eyes glued to TV and stadium chanting “Sachin, Sachin” are a testimony to India’s penchant towards sports, particularly cricket. However, the same is yet to resonate in t...
How brand licensing helped Goalsquad enter offline retail
What began with the challenge of buying genuine football club merchandise, paved the way for a portal dedicated to the hassle-free purchase of football club merchandise. And now the portal – Goalsqu...
A female superhero in boy-centric industry
Post the great success of Mary Kom – the biopic about five times female World Boxing Champion and Olympic bronze medalist Mangte Chungneijang Mary Kom, ScreenYug Creations Pvt Ltd, a Pune b...
  • By - gargi
  • / 7 MIN READ
Sports licensing driven by viewership
Sports licensing has arrived as one of the fastest growing sectors of the licensing business, while setting bench-mark as it leverages a global fan base which is either via a sports star, team...