Ahead of FIFA World Cup Qatar 2022, adidas reunites its global football family including Lionel Messi, Karim Benzema to celebrate why the world cup is so special.
The first is a cricket-focused line - one of the biggest cricket ranges ever in Indian Cricket history. The brand also debuted its very first athleisure product line with a collection called ?Future League.?
An exclusive Interview with Mr Pravin Kalnawat- Head business and operations-Topps India on how they beat the odds during the pandemic.
With resilience, patience and strategic partnerships, Hyderabad Football Club turned the tables this season and is at fourth position at the ISL. In conversation with Varun Tripuraneni, Co-Founder, HFC, about the recent developments at the club.
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In our conversation with Harsh Agarwal, CMO at Suditi Industries Ltd we understood their journey into sports licensing, future plans and more.
IPL has acted as a saviour for various companies during these tough times as more & more companies try to associate with various teams of IPL.
Discussing the contribution of Sports IPs in transforming L&M industry
The PGA of America has entered into a partnership with Bradford Licensing for representation in the retail space in select international markets. Now Bradford License India will extend licensing the b...
Established in 1916, PGA of America is world’s largest sports organization with overall presence in more than 35 countries. In an exclusive conversation with Arjun Chowdri, Chief Innovation Office...
In an exclusive conversation with Siddharth Chury, Sr. Director, Licensing and Merchandising, NBA India sheds light how Indian market is evolving for non cricket IPs.What potential do you se...
The licensed sports merchandise market is experiencing steady growth owing to the increase in health awareness and fitness activities. With a worth of 31.03 billion USD in 2017, the global market is p...
The football fans have plenty to rejoice as they prepare for the Fifa World Cup 2018 Merchandise. And so do the retailers who are leaving no stone upturned to monetize on the FIFA fever.The total re...
Given the growing popularity of sports and sports leagues beyond cricket, more sporting brands are getting well-deserved support and exposure, narrates Archana Keskar, Senior Director Cons...
Growing at a prolific rate, sportswear industry has seen a sudden surge in number of brands foraying into this space. However, given the lack of integrated end-to-end manufacturing process...
What started with our childhood favourite Mario has come of ages. PSP, PS2, X-box…you name it and they (developers) have created gaming series for all the gadgets whic...
The isolated roads, all eyes glued to TV and stadium chanting “Sachin, Sachin” are a testimony to India’s penchant towards sports, particularly cricket. However, the same is yet to resonate in t...
What began with the challenge of buying genuine football club merchandise, paved the way for a portal dedicated to the hassle-free purchase of football club merchandise. And now the portal – Goalsqu...
Post the great success of Mary Kom – the biopic about five times female World Boxing Champion and Olympic bronze medalist Mangte Chungneijang Mary Kom, ScreenYug Creations Pvt Ltd, a Pune b...
Sports licensing has arrived as one of the fastest growing sectors of the licensing business, while setting bench-mark as it leverages a global fan base which is either via a sports star, team...
Sports licensing has become one of the fastest growing sectors of the licensing business worldwide. During the recently concluded third season of IPL, sports licensing was at an all time high. IPL has...
Commonwealth Games are around the corner and in an effort to reach out to a wider audience and promote the games, the Organising Committee Commonwealth Games 2010 Delhi (OC CWG Delhi 2010) has come up...
With some of the major sports brands taking the licensing and merchandising route to enhance their sales, awareness about sports licensing has certainly gone up, says Akash Chopra, Former ...
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