How to Grow Business Through Brand Licensing
The brands which have a legacy are bound to get consumers' attention even in a new segment.
RIL Continues its Acquisitions in 2021; Ventures Independently in Sports, Lifestyle & Entertainment Bizz With Rebranded RISE Worldwide
Reliance Industries completes acquisition of IMG Reliance after buying out its 50% stake in Rs.52.08 crore cash. The new entity is rebranded as RISE Worldwide Ltd.
Branding expert Pete Canalichio talks about the ever evolving licensing biz
Branding expert Pete Canalichio, Managing Partner, Brand Alive shares his views on the evolving licensing industry in an exclusive conversation with License India.
  • By - Aanchal
  • / 7 MIN READ
Know about the trends, evolution and scope of brand licensing
Dan  Frugtniet elaborates on key trends and strategies for brand licensing
  • By - Aanchal
  • / 9 MIN READ
Explore Upcoming Events And New Age Agendas
Franchise Expo Indore
16 Dec - Sheraton Grand Palace Hotel, Indore
Franchise Expo Indore
Franchise Expo Hubli
23 Dec - Lemon Tree Hotel, Hubli
Franchise Expo Hubli
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Five Common Brand Licensing Mistakes
The business relationship between a licensor and a licensee often goes kaput because of an error of judgement or stepping beyond the line of control. Here are the mistakes that must be avoided to ...
  • By - Aanchal
  • / 5 MIN READ
FMCG's tilt towards licensed products
Corporate executive-turned-entrepreneur Bhavik Vora, Founder, Black White Orange discusses FMCG sector’s tilt towards licensed products.Black White Orange helps brands, celebrities, media and ret...
  • By - Aanchal
  • / 6 MIN READ
Let Promotional Licensing Help You Grow Your Brand
Promotional licensing is generally defined as a marketing agreement between a manufacturer and a licensor to use its intellectual property (IP) in promoting a product.
  • By - Aanchal
  • / 4 MIN READ
Licensing: The New Mantra for Expansion
With increasing competition in the retail sector, it is licensing that can get both the licensor and the licensee an extra edge in scripting a successful business story while also taking care of t...
  • By - Aanchal
  • / 7 MIN READ
Know What Goes into Developing a Brand Licensing Programme
Brand licensing is an ever-evolving sphere which can yield unmatchable results with the right approach. What lies inside this sphere is much more than just marketing; it is a revenue driver that provi...
  • By - Aanchal
  • / 5 MIN READ
Business Pitfalls to Avoid Before Signing a Licensing Agreement
Are you currently a licensee (manufacturer), licensor (brand owner) or contemplating entering a licensing arrangement? If so, you may have been weighing the business impact and exposure inherent in th...
IN THE ENDEARING WORLD OF COMICS
Established in 1976, Regal Publishers started off with publication of fiction and non-fiction titles. In 1980s, the Regal Publishers started publishing the ‘Phantom’ novels and Phantom and Mandrak...
Creating a brand through licensing
For Gautam Dalal, licensing was a swift calling, given his experience with Reliance Broadcasting. Entirety bootstrapped, Yellow Sparks International is now a 100 per cent licensing oriented brand oper...
  • By - gargi
  • / 5 MIN READ
Offline stores works better for Toy industry
Manufacturing many of the worlds leading board games in India under licensing agreements from companies like Hasbro, Ravensburger, Jumbo, Rubik’s, Mega House, Camp games, USA Poly, Endless Games and...
  • By - gargi
  • / 6 MIN READ
Home-grown IPs galore at the 2nd India Licensing Expo
In its 2nd edition, India Licensing Expo – country’s largest B2B brand licensing show witnessed the galore of home grown IPs either already into licensing, or rolling out plans to foray...
  • By - gargi
  • / 10 MIN READ
Discover India’s Licensing Market at India Licensing conference 2018
India Licensing Conference 2018, the India’s only exclusive networking and knowledge conclave for the licensing industry, opens its doors on 24 August featuring over 30 eminent industry veterans tal...
  • By - gargi
  • / 5 MIN READ
New consumerism derives experiential licensing
“Experience is everything” and in terms of brand licensing, this phenomenon has emerged as a game changer thus altering the conventional brand licensing practices in a big way.Once eyeing at pro...
  • By - gargi
  • / 6 MIN READ
Global licensing industry grows to US$271.6B
The retail and related revenue generated globally by the trademark licensing business increased to US$271.6B in 2017, according to the Annual Global Licensing Industry Survey by the International Lice...
  • By - gargi
  • / 4 MIN READ
License India announces 2nd edition of India Licensing Expo
Following the grand debut in 2017, License India has announced second edition of India Licensing Expo, which will take place on August 23-24, 2018 at Bombay Convention & Exhibition Centre, Mumbai....
Style Guide: The thumb print of your brand
"Styles come and go. Good design is a language, not a style," Massimo Vignelli.I personally came across various organization who works without any proper guidelines and hence there ...
The big business of licensing with corporate brands
Coca-Cola, the beverage brand that boasts of mammoth brand awareness, owes a substantial chunk of its annual revenue to sales driven from apparel and related accessories, credits to its licensing vert...
Brand Licensing India - Bengaluru to discuss on integration of licensing & eRetail
Licensing is becoming critical for retail strategies, be it offline or online. This year License India has conceptualized a unique forum that would address retailer's need to look at licensing for bo...
  • By - gargi
  • / 6 MIN READ
Monetizing the ‘Kodak moment’ through licensing
The Indian TV industry took double hit during 2010 one because of economic slowdown and other being the transition from SRT to LED TVs. While many of the brands shut their operations, SPPL –...
  • By - gargi
  • / 6 MIN READ
ILE 2017 showcases the big picture of Indian Licensing industry
The brand licensing industry, in its ‘nascent stage’ in India as of now, is already on a growth trajectory in the foreseeable future, given the rising brand consciousness and higher penetration of...