Leica India and Chef Ranveer Brar’s Unique Collaboration in Visual Storytelling
As Brar steps into the role of Leica’s creative ambassador in India, this partnership aims to inspire a new generation of storytellers, bringing the essence of culinary and visual artistry to the forefront.
Kiara Powar Becomes Face of Meal of the Moment's Campaign for Health-Conscious Youth
Diagnosed with Type 1 diabetes at the age of two, Kiara understands firsthand the significance of nutrition in managing her condition.
Opulin Launches Exquisite Giobagnara X Elie Saab Home Accessories Collection
This new collection features a stunning array of handcrafted accessories, including sleek trays, elegant boxes, striking vases, and exclusive decorative pieces.
Red Bull KTM and Marelli Motorsport Expand Partnership for MXGP Championship Success
With this strengthened partnership, Red Bull KTM Factory Racing and Marelli Motorsport aim to push the limits of motocross performance, blending top-tier technology and racing expertise in their ongoing pursuit of MXGP glory.
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Asian Paints Celebrates 22 Years of 'Har Ghar Kuch Kehta Hai' with a Nostalgic Comeback
With this revival, Asian Paints continues to resonate with consumers, celebrating the enduring nature of home and the rich tapestry of experiences that define it.
boAt's Nirvana Partners with Ranveer Singh to Launch Immersive 'Lost in Nirvana' Campaign
The ad highlights Nirvana’s latest product lineup—Nirvana Space, Nirvana IVY, and Nirvana Ion ANC Pro—each designed with standout features that elevate them to the top of their category.
BREEZER Launches New Mango Peach Variant, Expanding Its Popular Fruit-Flavored RTD Range
The new Mango Peach variant delivers a refreshing burst of mango with a peachy twist, capturing the brand’s playful and adventurous spirit.
Meta and EssilorLuxottica Extend Partnership for Smart Eyewear into the Next Decade
The two companies have collaborated since 2019, resulting in two generations of Ray-Ban Meta glasses, and the new agreement aims to produce more "multi-generational smart eyewear products."
Asian Paints Launches ‘Pragati Ke Rang’ Campaign to Celebrate Rural Transformation
‘Pragati Ke Rang’ features the remarkable stories of four YouTube creators who, despite hailing from small towns, have gained substantial social media followings through their inspirational content.
Royal Enfield Opens First Apparel Store in India at Amanora Mall, Pune
From durable riding gear to chic casual wear, the store caters to a wide range of adventurers looking to infuse their wardrobe with a touch of the open road.
Oleev Kitchen Launches Multigrain Pasta with Bollywood Star Chitrangda Singh
The multigrain pasta collection is available in two SKUs: Multigrain Macaroni (400gms) and Multigrain Penne (400gms).
Formula 1 and LEGO Group Announce Landmark Partnership for 2025
The LEGO Group will also play a major role at Formula 1 events, bringing their creativity and fan engagement expertise to life through fun and interactive fan zone activations throughout the F1 season.
KFC India Partners with Naagin, Introducing Indian Flavors Across 1,100 Stores
This collaboration is supported by in-store promotions and a robust social media campaign, which will engage food lovers across India, highlighting the significance of this unique partnership.
BACARDÍ Launches Exciting New Mango Chilli Flavoured Rum in India
The BACARDÍ Mango Chilli rum balances tangy raw mango, ripe mango sweetness, and a warm kick of chili.
DAEWOO Expands into the Indian Market with New Induction Cooktops
DAEWOO’s induction cooktops are designed to address these needs, providing a convenient and energy-efficient cooking solution for time-conscious and health-focused individuals and families.
CHUK Debuts New Compostable Tableware Aimed at QSRs and Caterers
In 2023, CHUK introduced compostable delivery containers that have quickly gained traction among major brands including Haldiram's, Bikanervala, Chaipoint, and Taco Bell.
Rado Partners with Bollywood Stars Hrithik Roshan and Katrina Kaif to Showcase New Timepieces
These watches are highlighted in a campaign featuring Bollywood stars Hrithik Roshan and Katrina Kaif, who are known for their on-screen chemistry and stylish presence.
Van Heusen Partners with Taapsee Pannu to Strengthen its Focus on Modern Womenswear
This partnership with Pannu, who has made her mark through diverse roles in Indian cinema, is expected to enhance the brand’s connection with its target audience.
ACK Launches First Retail Kiosk at Ambience Mall, Vasant Kunj
ACK’s journey from book fairs and conventions to a direct retail format signals its commitment to growth and innovation.
NBA, ACG, and BFI Unveils India’s Largest School-Based Basketball Initiative
The ACG Jr. NBA program is set to commence on Tuesday, September 24, with tournaments in Chennai and Mumbai, and will subsequently travel to Aizawl, Delhi, Kolkata, and Ludhiana.
iD Fresh Celebrates Tradition and Quality with New TVC Campaign
The new campaign will launch across iD Fresh’s social media platforms and will be available in Hindi, Kannada, Tamil, Malayalam, and Telugu.
Dyson Partners with Badshah for Launch of Dyson OnTrac Headphones in India
he partnership coincides with the highly anticipated launch of Dyson’s first high-fidelity, audio-only headphones, set to debut on 23rd September 2024.
Rage Coffee and Wat-a-Burger Join Forces to Launch Unique Café Concept
The new cafés will feature a menu that includes a wide range of coffee-based beverages by Rage Coffee alongside Wat-a-Burger’s signature dishes, perfected over the past decade.