Pebble and Pepe Jeans Blend Fashion and Technology with Limited Edition Smartwatch
The Pebble X Pepe smartwatch seamlessly captures the timeless allure of denim for your wrist, combining design and style with innovative wearable technology.
Sara Ali Khan Joins Forces with Iconic Denim Brand Lee in India as Brand Ambassador
This strategic move aims to further solidify Lee's standing as the preferred denim choice for the young audience in the country.
SPOYL Partners with Netflix to Unleash Nostalgic 'The Archies' Merchandise in India
Today, around 40 percent of new customers explore Flipkart through fashion, with the 25-35 age group contributing to the highest demand in fashion segments on Flipkart. Top choices among this age group include t-shirts, shirts, jeans, and shoes.
Bengal Warriors Gear Up for Pro Kabaddi League 10 with Stellar Brand Lineup
The team, eyeing another title after their 2019 victory, not only thrills players, management, and fans but also brings great joy to their exclusive brand partners featured on the team's uniform.
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16 Dec - Sheraton Grand Palace Hotel, Indore
Franchise Expo Indore
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23 Dec - Lemon Tree Hotel, Hubli
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ONLY to Introduce an Edgy Anime Twist with Naruto Collection for Fashion-Forward Gen Z
The collaboration, in partnership with Sony YAY!, the master licensee in India, is set to captivate young fashion enthusiasts with its unique blend of creativity and entertainment.
Manic Panic Collabs with Shalom International for Exclusive Holiday Bath and Body Collection
The Manic Panic Bath and Body Holiday Collection boasts a range of gift sets and products, designed for self-pampering or thoughtful gifting.
Bata India's Hush Puppies Celebrates 65 Years with Innovative Joy-Spreading Initiatives
The culmination of the celebration was marked by the unveiling of a larger-than-life installation of the brand’s iconic mascot – the Hush Puppies Basset Hound.
Starbucks Unveils 'Holiday Classics from The Archies' Beverages, Inspired by Netflix India's Upcoming Flick
Crafted by creative agency Manja, the promotional ad brings the iconic characters from Archie Comics to life in the form of delectable holiday-themed beverages.
NBA and Suditi Sports Apparel Extend Licensing Collab
This development reinforces the enduring relationship between the two entities, with Suditi continuing as one of the exclusive manufacturers of licensed NBA apparel in the Indian market.
Centric Brands Secures Exclusive Licensing Deal for Kids' Apparel with Authentic Brands Group
Available in a size range catering to Boys 0-20 and Girls 0-16, the collection will be accessible through better department stores, select specialty stores, and various e-commerce channels.
Major League Table Tennis and Bally Live Forge Global Partnership for Sport's Innovation
The association with Bally Live is set to amplify global exposure and fan engagement, further cementing MLTT's role as a trailblazer in the modernization of table tennis.
UMG and Sewasew Multimedia Forge Alliance to Expand Music Access in Ethiopia
The Digital Service Provider (DSP) agreement between UMG and Sewasew Multimedia marks a significant stride for the Ethiopian music industry.
Levi's Collabs with Barbie Ferreira for a Unique Capsule Collection Blending Artistic Expression and Fashion
This enduring partnership has given rise to a distinctive capsule collection, featuring a recurring bunny doodle hand-drawn by artist Ben Evans, Barbie's close friend and collaborator.
Shemaroo Entertainment Explores Bollywood Metaverse in Collab with The Sandbox and BharatBox
By blending cinematic heritage with cutting-edge technology, Shemaroo aims to introduce the Bollywood metaverse experience within BharatBox.
Crayola and Cupixel Forge Artistic Convergence with Augmented Reality Experience
The fusion of technology, artist-led instruction, and a supportive community defines the essence of the collaboration's new augmented reality (AR) art kits.
Mad Beauty Partners with Warner Bros. Discovery for Elf-Inspired Beauty Collection Celebrating 20th Anniversary
Mad Beauty's Elf collection is available for purchase via a shoppable QR code at the event, offering visitors a tangible connection to the celebration.
Claire’s Partners with Sony Pictures Television – Kids for Global Youth Series
This strategic alliance, facilitated through Claire’s exclusive production studio, CMedia, signifies Claire’s evolution into a brand lifestyle and cultural force through a series of entertainment content initiatives.
Bata India Secures Licensing and Manufacturing Deal for Nine West Lifestyle Brand
According to the footwear company, this agreement endows Bata India with the rights to manufacture, market, and distribute Nine West shoes and accessories throughout India via its retail outlets.
Monster Jam Announces Strategic Partnership with JCB as Official Heavy Equipment Partner
This partnership underscores a strategic alignment between Monster Jam and JCB, emphasizing shared values of performance, innovation, and a commitment to delivering superior experiences to their respective customer bases.
Maurizio Distefano Licensing Secures Licensing Deal for Tara Duncan with Edizioni Play Press
The collaboration involves the development of an extensive range of products inspired by Tara, her friends, and her adventures on the magical planet OtherWorld. These products include coloring books, activity books, as well as word and number puzzle books
The Sandbox and Banijay Brands Collab to Bring "Peaky Blinders" and "Black Mirror" to the Metaverse"
Each experience is centered around a main theme or character from a "Black Mirror" episode, allowing users to unlock different areas, make connections, and explore the "Black Mirror" world on a deeper level.
Aristocrat Gaming Unveils Emoji-Themed Slot Machine, "emoji ALL STARS"
This multi-level progressive game showcases emoji brand icons alongside Aristocrat's all-star characters.
Bata India Partners with Authentic Brands Group to Expand Nine West in India
This collaboration aims to augment Bata India's premium product offerings and cater to the needs of fashion-conscious consumers.