Adidas Icons Come Together in One-of-a-Kind 'Family Reunion'
Ahead of FIFA World Cup Qatar 2022, adidas reunites its global football family including Lionel Messi, Karim Benzema to celebrate why the world cup is so special.
MPL Sports Expands Product Portfolio, Launches New Spring Summer Collection
The first is a cricket-focused line - one of the biggest cricket ranges ever in Indian Cricket history. The brand also debuted its very first athleisure product line with a collection called ?Future League.?
A decade of TOPPS in India and their journey trying to establish the culture of collecting cards in India
An exclusive Interview with Mr Pravin Kalnawat- Head business and operations-Topps India on how they beat the odds during the pandemic.
Long Term Planning, Strategic Partnerships Propelling Success for Hyderabad FC
With resilience, patience and strategic partnerships, Hyderabad Football Club turned the tables this season and is at fourth position at the ISL. In conversation with Varun Tripuraneni, Co-Founder, HFC, about the recent developments at the club.
Explore Upcoming Events And New Age Agendas
Restaurant Awards
5 Dec - ITC Kohenur, Hyderabad
Restaurant Awards
Franchise Expo Indore
16 Dec - Sheraton Grand Palace Hotel, Indore
Franchise Expo Indore
Franchise Expo Hubli
23 Dec - Lemon Tree Hotel, Hubli
Franchise Expo Hubli
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Sports licensing: A game changer for Suditi Industries Ltd
In our conversation with Harsh Agarwal, CMO at Suditi Industries Ltd we understood their journey into sports licensing, future plans and more.
5 Fashion Licensing Deals that have happened in IPL 2020
IPL has acted as a saviour for various companies during these tough times as more & more companies try to associate with various teams of IPL.
Discussing the contribution of Sports IPs in transforming L&M industry
  • By - Aanchal
  • / 1 MIN READ
Puma Signs Ace Sprinter Dutee Chand
  • By - gargi
  • / 5 MIN READ
Bradford to Help Build PGA of America Brand in India
The PGA of America has entered into a partnership with Bradford Licensing for representation in the retail space in select international markets. Now Bradford License India will extend licensing the b...
  • By - gargi
  • / 3 MIN READ
PGA to foray Indian market
Established in 1916, PGA of America is world’s largest sports organization with overall presence in more than 35 countries. In an exclusive conversation with Arjun Chowdri, Chief Innovation Office...
  • By - gargi
  • / 6 MIN READ
How Indian market is maturing for non cricket IPs?
In an exclusive conversation with Siddharth Chury, Sr. Director, Licensing and Merchandising, NBA India sheds light how Indian market is evolving for non cricket IPs.What potential do you se...
  • By - gargi
  • / 12 MIN READ
Dream Theatre announces Real Madrid activewear range
The licensed sports merchandise market is experiencing steady growth owing to the increase in health awareness and fitness activities. With a worth of 31.03 billion USD in 2017, the global market is p...
  • By - gargi
  • / 3 MIN READ
Brands look to score with 2018 FIFA World Cup
The football fans have plenty to rejoice as they prepare for the Fifa World Cup 2018 Merchandise. And so do the retailers who are leaving no stone upturned to monetize on the FIFA fever.The total re...
Playground for licensing
Sports licensing, a fast growing emerging segment, has been propelled largely by the popularity of the IPL. And, to leverage the opportunities from the large ‘fan’ base, Kolkata Knight Riders (KKR...
  • By - gargi
  • / 2 MIN READ
Every girl is a princess
Sweta Pal :How are you leveraging the digital medium?Roshini Bakshi :Games and apps are very important for us as it is another way to reach our target group. For us, being able to tell the Disney ...
  • By - gargi
  • / 7 MIN READ
Share success stories to promote sports licensing
In a candid conversation with License India, Viren Rasquinha - the former captain of India's national field hockey team and CEO of Olympic Gold Quest shared his opinion about sports licens...
  • By - gargi
  • / 4 MIN READ