Focused on the dynamic world of Retail and D2C, and a background in Communication Studies from Panjab University, Chandigarh, I possess a strong passion for writing and storytelling. My insatiable curiosity and love for reading allows me to delve deep into industry insights, enabling me to provide informative and engaging content. When I'm not immersed in the world of retail, you can find me lost in the melodies of music, seeking inspiration for my next creative endeavor.