How Lavie and Payal Singhal are Making Designer Fashion Accessible for Every Woman

In a move that seamlessly blends artistry with functionality, Lavie, India’s leading handbag brand, has collaborated with the celebrated designer Payal Singhal to launch a limited-edition collection of handbags. This partnership marries Lavie’s contemporary handbag designs with Payal Singhal’s iconic prints, creating a line that speaks to the modern woman who values both style and cultural depth.

The Birth of a Vision

"The Lavie x Payal Singhal collaboration was born from a shared vision to merge Lavie’s expertise in crafting premium handbags with Payal’s legacy of translating Indian heritage into contemporary designs," shares Ayush Tainwala, CEO of Lavie. The goal was to democratize designer fashion, offering bold, statement-making accessories to a wider audience. By combining Lavie’s functional designs with Payal Singhal’s intricate prints, the collection represents a perfect union of art and utility.

Designing the Dream

The creative process was a symphony of mutual respect and shared aesthetics. Lavie’s design ethos, rooted in quality craftsmanship and modern silhouettes, aligned effortlessly with Payal’s aesthetic of intricate prints and cultural storytelling. The journey began with reimagining Lavie’s bestselling handbag styles using Payal’s signature motifs, resulting in a collection that’s cohesive yet innovative.

"Every print was thoughtfully integrated into our designs to ensure the collection reflected the individuality and creativity of today’s women," explains Tainwala.

A Celebration of Heritage

The collection’s prints tell a story of tradition and modernity. Each design is steeped in cultural significance:

• Safari Print: Inspired by African jungle safaris, it captures the wild’s adventurous spirit with bold flora and fauna motifs.
• Anar Mor Print: A tribute to Jaipur’s regal palaces, this print blends old-world nostalgia with hand-painted details.
• Abutilon Print: Channeling the serenity of English summer gardens, it features soft pastels and vibrant floral motifs.
• Saras Print: Drawing from the grandeur of Mughal gardens, it showcases lush plants and intricate details.

"This collaboration allows women to carry a piece of art every day," says Payal Singhal. "It’s about empowering women, giving them pieces that make them feel strong, stylish, and ready to take on the world."

A Positive Reception

Since its launch, the collection has been met with enthusiasm. The Abutilon print handbags, in particular, have captured hearts with their soft pastels and vibrant floral motifs. "It’s heartening to see how the collection enables women to embrace both style and cultural storytelling," Tainwala notes.

A Strategic Milestone

This collaboration is more than just an artistic endeavor; it’s a strategic milestone in Lavie’s growth story. By venturing into the premium and designer segment, Lavie is broadening its appeal and attracting a demographic that values high-end, designer-inspired creations.

"Our aim is to build deeper brand loyalty as we expand into new markets and categories," Tainwala emphasizes. "This collection exemplifies our commitment to offering innovative, aspirational products while reinforcing Lavie’s position as India’s largest handbag brand."

Sustainability at Its Core

In line with global trends, sustainability played a significant role in the collaboration. Crafted from premium vegan leather, the collection reflects Lavie and Payal Singhal’s commitment to eco-friendly practices. Lavie’s operations already embrace sustainable methods, with 50 percent of energy needs met by in-house solar power and 70 percent of materials locally sourced.

The D2C Revolution

Lavie’s direct-to-consumer (D2C) model has been pivotal in driving the collection’s success. By leveraging their online platform, coupled with strategic digital campaigns and influencer collaborations, the brand has created significant buzz. "The exclusivity of this collection has resonated with our audience, driving online sales and allowing us to deliver a personalized shopping experience," shares Tainwala.

The Road Ahead

Lavie’s growth trajectory is nothing short of extraordinary. With a year-on-year growth rate of 100 percent, the brand achieved a customer sales value of Rs 500 crore. Recent milestones include the launch of Lavie Luxe, category expansion into watches, and the establishment of a 150,000 sq. ft. manufacturing facility. Looking ahead, Lavie plans to open 300 exclusive brand stores, achieve 70 percent local sourcing, and create employment opportunities for 1,000 individuals.

"Our vision is to grow tenfold, becoming a multi-category, multi-brand business with a robust omnichannel presence," reveals Tainwala. Collaborations like this one with Payal Singhal are integral to this vision, setting the stage for future partnerships that blend artistry, innovation, and sustainability.

The Payal Singhal Perspective

For Payal Singhal, the collaboration marks an exciting new chapter. "Lavie was the perfect partner for this collection because they share my passion for blending artistry with beautiful designs. Together, we’ve created something that allows women to express themselves through design while carrying pieces that are both stylish and purposeful."

A Seamless Blend of Technology and Fashion

Lavie’s investment in technology enhances both production and retail. From automated cutting and embroidery to efficient software systems like SAP and Shopify, the brand ensures precision, faster delivery, and improved inventory management. As consumer demand grows for tech-integrated accessories, Lavie is exploring innovative ways to incorporate technology into future collections.

"We recognize the potential of tech-integrated accessories and are wholeheartedly committed to exploring new avenues," Tainwala asserts.

A Masterpiece for Every Woman

The Lavie x Payal Singhal collaboration is more than a collection; it’s a celebration of individuality and creativity. Each handbag tells a story, bridging the gap between traditional artistry and modern design.

As Payal Singhal eloquently puts it, "Our aim from this collection was to reflect the essence of individuality and creativity while still being suitable for the modern woman."

Available on Lavie and Payal Singhal’s official websites, as well as select retail stores, this limited-edition collection is a testament to the power of collaboration, the richness of Indian heritage, and the allure of modern style. For women who seek bold, meaningful fashion, the Lavie x Payal Singhal collection is nothing short of a masterpiece.