Will AI Keep Mickey Mouse’s Innocence Alive?
Iconic characters Mickey Mouse and Minnie Mouse have recently entered the public domain after 95 years. Under United States law, the copyrights for…
Direct-to-Consumer Brands Shaping Their Strategies Around Consumer Behavior and Preferences
Brands in the D2C space continuously pursue evolving their business strategies. This is reflected in every stage of the process, from ideation to…
Why Brands Must Have a Clear Purpose
Brands are no longer just about making a profit. We live in an age where consumers want transparency, social responsibility, and kindness. Brands…
44 pc of Indians Would Like to See More Brands Implementing Sustainability Practices
Brands can help close the intention-action gap by driving a sense of personal responsibility and making green options readily available, affordable,…
Explore Upcoming Events And New Age Agendas
  • EdTech x Indian Education Summit & Awards
    17 June, JW MARRIOTT Chandigarh

    The EdTech x Indian Education Awards, presented by Franchise India, a pioneer in educational B2B events for over 13 years, presents the Regional edition for 2024.

  • Restaurant Awards
    18 JUNE 2024, JW Marriott, Chandigarh

    Restaurant Awards 2024 is the top honour bestowed upon the greatest in the industry who have tirelessly dedicated their lives walking an extra mile to raise the bar of the Food & Beverage Sector.

  • FROEXPO Chennai
    29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

  • FROEXPO Bengaluru
    31 Aug-1 Sep 2024, BIEC, Bengaluru, Karnataka
    India’s premier and most trusted Business & Tradeshow is back in Bengaluru to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.
  • FROEXPO Ahmedabad
    21-22 Sept 2024 , Mahatma Mandir Convention AND Exhibition Centre, Gujarat

    India's premier and most trusted Business & Tradeshow is back in Ahmedabad to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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Hershey's, General Mills partner to bring candy-inspired cereal line
General Mills has announced partnered with Hershey’s to launch a line of candy-inspired cereals. With this partnership, fan-favorite Hershey’s…
Single brand retail trade:Emergence over decades
By Mr Abhishek Bansal, Head-Transaction and Forex Laws Advisory in Corporate Professionals Emanated from World Trade Convention, wholesale and…
How luxury market is growing in India?
India has overtaken most countries and is now second to the States when it comes to Luxury Retail segment. The luxury market in India is at a boom…
How Personalisation is helping the retail brands?
Personalisation has always been important in retail.Today personalization remains as important as ever, but the way it’s delivered is constantly…
Is the New Age Marketing focusing more on Millennials than the Baby Boomers?
In this age of endless options, customer retention is a tough game. While brands are looking at innovative ways at winning customer loyalty, it…
How right packaging influence sales!
Packaging is an ever-growing industry which goes hand-in-hand with the retail brands. As long as the products are being sold in the market,…
Godrej Consumer Products targets 10% market share in Sanitisers and Hand wash section
FMCG firm Godrej Consumer Products Ltd (GCPL) aims at acquiring 10 % market share in the hand wash and hand sanitisers segment in the coming three…
Luxe Retailers find India an Upscale Excursion
Luxe Retailers find India an Upscale Excursion At the corporate headquarters of a 520-Cr Publisher in a two-tier region, two luxury automobiles park…
What Goes into Creating a Stronger Human Connection with a Brand
For about 20 per cent of businesses, the initial roadblocks are of relatively simple pursuits – after the first 4 years, they find the silver lining…