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Search result: Game Zone

Showing 1 - 10 Articles out of 68

Are brand ambassadors worth it?

Brand ambassadors from a customer's perspective don't influence buying decisions.

BY Neha Malhotra  |  May 10, 2012  |  comments ( 0 )  | 

Colour them neon

Consumers are beating the heat with striking colours of sunglasses.

BY Gunjan Piplani  |  May 09, 2012  |  comments ( 0 )  | 

Tech-check for HR

The HR scene in retail is very dynamic and bodes well for the future.

BY Aadeetya Sriram  |  May 05, 2012  |  comments ( 0 )  | 

Flavours drive demand

Lassi too receives an image lift with more flavours added to its kitty.

BY Gunjan Piplani  |  May 01, 2012  |  comments ( 2 )  | 

Feel the experience

Touch and feel stores are making the difference.

BY Aadeetya Sriram  |  Apr 30, 2012  |  comments ( 1 )  | 

Dividing, they gain

Customer segmentation effectively magnifies the impact of a brand.

BY Vrinda Oberai  |  Apr 21, 2012  |  comments ( 0 )  | 

The rise of online acquisitions

Online acquisition allows e-retailers to offer everything to customers.

BY Neha Malhotra  |  Apr 20, 2012  |  comments ( 0 )  | 

Beauty attraction for hypermarts

This segment is making its presence felt in hypermarkets and grocery stores.

BY Vrinda Oberai  |  Apr 18, 2012  |  comments ( 0 )  | 

The buzz about going e-global

Taking your brand online is passe; what's pivotal today is going e-global.

BY Neha Malhotra  |  Apr 18, 2012  |  comments ( 0 )  | 

Battle of the heavyweights

A look at how LG, Samsung and Sony have fared in India over the last decade.

BY Aadeetya Sriram  |  Apr 05, 2012  |  comments ( 0 )  |