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Search result: Retailing Concept
Showing 1 - 10 Articles out of 215
Pursuit of entertainment satiated
In mall, entertainment pulls crowds but does not add extensively to revenues.
BY Neha Malhotra | May 22, 2012 | comments ( 0 ) |
Are brand ambassadors worth it?
Brand ambassadors from a customer's perspective don't influence buying decisions.
BY Neha Malhotra | May 10, 2012 | comments ( 0 ) |
Feel the experience
Touch and feel stores are making the difference.
BY Aadeetya Sriram | Apr 30, 2012 | comments ( 1 ) |
Convenience of COD: A myth?
COD is contributing to eroding margins for online players.
BY Vrinda Oberai | Apr 30, 2012 | comments ( 0 ) |
Beauty attraction for hypermarts
This segment is making its presence felt in hypermarkets and grocery stores.
BY Vrinda Oberai | Apr 18, 2012 | comments ( 0 ) |
The buzz about going e-global
Taking your brand online is passe; what's pivotal today is going e-global.
BY Neha Malhotra | Apr 18, 2012 | comments ( 0 ) |
The FB connect of brands
'Liking' a brand on Facebook does not always ensure brand loyalty.
BY Vrinda Oberai | Apr 10, 2012 | comments ( 1 ) |
Standing against each other
Safal, Spencer's and Reliance Fresh adding dynamism to F&G segment.
BY Vrinda Oberai | Apr 06, 2012 | comments ( 0 ) |
Economics of all-paid trips
Shopping has become rewarding as brands catch the attention of consumers with "all paid trip" campaigns.
BY Gunjan Piplani | Apr 05, 2012 | comments ( 0 ) |
