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The Indian jewellery market is undergoing a major transformation as lab-grown diamonds gain popularity among modern consumers. Luxury jewellery brand ASHTH is tapping into this growing trend by offering a premium lab grown diamond jewellery franchise opportunity across India.
Founded in 2024 under Consciouscarats Private Limited, ASHTH focuses on sustainable luxury jewellery made with lab-grown diamonds. The brand combines innovative design, ethical sourcing, and modern retail experiences to build a strong presence in India’s emerging lab-grown diamond segment.
The brand was founded by diamond industry veteran Mukesh Shah along with co-founder Kevin Shah, bringing decades of expertise in diamond manufacturing and global jewellery trade.
Watch the full webinar discussion to understand the investment model, profit potential, and brand expansion strategy: Click here
The Rise of Lab Grown Diamond Jewellery in India
Lab-grown diamonds are gaining significant traction worldwide due to their ethical sourcing, affordability, and identical physical and chemical properties compared to natural diamonds.
In markets such as the United States and Europe, the adoption of lab-grown diamonds has increased rapidly. Engagement rings made with lab-grown diamonds have grown from just a few percent of sales to over half of total diamond ring purchases in recent years.
India is also witnessing similar growth, driven by:
- Rising middle-class purchasing power
- Growing awareness of sustainable luxury
- Younger consumers seeking designer jewellery at accessible prices
- Expanding wedding and fashion jewellery markets
ASHTH aims to position itself as a premium design-focused brand in this rapidly expanding segment.
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ASHTH Franchise Investment & Business Model
The ASHTH franchise operates on a FOFO (Franchise Owned Franchise Operated) model through exclusive retail studios.
Key investment details include:
- Total Investment: Around Rs 1.25 crore
- Store Size: 400–600 sq. ft. retail studio
- Franchise Fee: Rs 5 lakh (one-time)
- Interior & Fit-out: Approx Rs 20 lakh
- Inventory Requirement: Around Rs 1 crore
The brand provides a curated inventory with a wide range of jewellery including rings, earrings, bracelets, necklaces, and bridal collections.
Franchise partners receive around 42% gross margin on jewellery sales, giving them flexibility to offer discounts while maintaining healthy profitability.
Franchise Support & Growth Potential
ASHTH provides strong operational support to its franchise partners. This includes:
- Complete store design and retail studio concept
- Centralized marketing campaigns and digital promotion
- Appointment-based inventory support for premium customers
- Custom jewellery design assistance
- 100 percent inventory exchange facility
- Buyback protection on gold and diamond inventory
The brand also offers online lead generation marketing through Google and social media campaigns to drive footfall to franchise stores.
With growing consumer demand for sustainable luxury jewellery, ASHTH plans to expand across major Indian cities including Delhi NCR, Hyderabad, Chennai, Pune, Jaipur, Lucknow, and other high-growth markets.
For entrepreneurs looking to enter the premium jewellery retail sector, the ASHTH franchise presents a promising opportunity in one of the fastest-growing segments of the jewellery industry.
FAQs About ASHTH Diamond Jewellery Franchise
What is the investment required for an ASHTH franchise?
The total investment required to start an ASHTH franchise is approximately Rs 1.25 crore, including store setup, franchise fee, and initial inventory.
What is the profit margin in the ASHTH jewellery franchise?
The brand offers around 42 percent gross margin on jewellery sales, allowing franchise partners to maintain strong profitability even after customer discounts.
What store size is required for the ASHTH franchise?
ASHTH retail studios typically require 400–600 square feet of retail space, preferably in premium high-street or mall locations.
What type of jewellery does ASHTH offer?
ASHTH offers a wide range of lab-grown diamond jewellery including rings, earrings, bracelets, necklaces, pendants, and bridal collections.
Does ASHTH provide inventory protection for franchise partners?
Yes, the company offers 100 percent inventory exchange and buyback protection, ensuring franchise partners are not stuck with unsold stock.
Why are lab grown diamonds becoming popular in India?
Lab-grown diamonds are popular because they offer ethical sourcing, sustainability, affordability, and identical brilliance to natural diamonds, making them attractive to modern consumers.
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Franchise India recently hosted an insightful webinar featuring Silkriti, a Jaipur-based silver jewelry and gifting brand with over five decades of experience. The session was led by Mukesh Sharma, Managing Director and second-generation entrepreneur, along with Rajan Sharma, Business Manager. The webinar was designed to help investors understand the organized silver retail space and evaluate Silkriti’s franchise opportunity.
A Heritage Brand with End-to-End Manufacturing
Silkriti was founded in 1975 by Mahesh Kumar Sharma and is known as one of Rajasthan’s early, organized silver manufacturers. Today, the company runs four entirely in-house manufacturing units in Jaipur and works with more than 300 skilled artisans.
The brand controls the entire production process, from design and waxing to casting, polishing, packaging, and logistics, without any outsourcing. This end-to-end control helps Silkriti maintain high-quality standards, faster production cycles, and regular design innovation.
Over the years, Silkriti has also executed large silver projects for prominent temples, including doors and installations, and supplies silver products to government-linked organizations. In addition, the brand serves over 200 wholesale partners across India.
Watch the complete webinar for full details: Click here
Strong Product Range with High Market Demand
Silkriti offers a wide portfolio of silver jewelry, coins, religious idols, vastu items, wedding and corporate gifts, trophies, décor pieces, and premium silver utility products.
During the webinar, the team shared that silver coins generate the highest sales volumes, while gifting products contribute significantly to overall revenue, especially during wedding and festive seasons. The most popular buying range is between Rs 10,000 and Rs 15,000.
With increasing demand for affordable luxury, branded silver, and traditional gifting, Silkriti sees strong acceptance across Tier I, Tier II, and Tier III cities. To keep collections fresh, the brand introduces new designs every 15 to 30 days.
Franchise Model and Investment Details
Silkriti operates on a FOFO (Franchise Owned, Franchise Operated) model. A standard store requires 300-500 sq. ft. of space. The total investment is approximately Rs 1.25 crore, which includes the franchise fee, store setup, and inventory.
The brand shared that franchisees can expect gross margins of around 50 percent, with no royalty on sales. The franchise agreement is valid for five years, and the expected payback period ranges from 13 to 36 months, depending on store performance.
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A Structured Opportunity for Long-Term Investors
With a strong 50-year legacy, complete in-house manufacturing, hallmarking compliance, clear buyback policies, and solid backend support, Silkriti positions itself as a one-stop destination for silver jewelry and gifting.
As demand for silver continues to grow across categories such as jewelry, gifting, and décor, Silkriti offers a well-structured, scalable franchise opportunity for investors looking to build a long-term retail business in the organized silver segment.
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