BlueStone Opens New Store in Chennai

Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer, has inaugurated its new showroom at Nexus Seawoods Mall in Navi Mumbai. Spanning approximately 1,734 sq. ft., the showroom strengthens the brand’s retail presence in Maharashtra, bringing a curated selection of contemporary jewellery to customers in the region.

Designed in line with Malabar Gold & Diamonds’ global retail standards, the showroom offers a comfortable and premium jewellery shopping experience. Featuring contemporary, lightweight, and youthful designs, the assortment is tailored to meet the evolving preferences of Navi Mumbai shoppers. The collection caters particularly to young consumers aged 25–35 years, offering versatile designs suited to everyday wear and different occasions.

The showroom was inaugurated by actress Prarthana Behere, Regional Brand Ambassador – West Zone, Malabar Gold & Diamonds, along with Fanzeem Ahamed A T, Head-Retail Expansions & Regional Head West and distinguished guests and valued customers. 

The opening of the new showroom reinforces Malabar Gold & Diamonds’ continued expansion across Maharashtra. Seawoods was selected for its strong retail footfall and growing demand for jewellery among consumers in the region. Located within Nexus Seawoods Mall, the showroom enables the brand to further expand its presence in Navi Mumbai and cater to customers seeking contemporary and lifestyle-oriented jewellery collections.

Speaking on the occasion, M P Ahammad, Chairman, Malabar Group, said, “The opening of our new showroom at Nexus Seawoods Mall marks an important step in strengthening our presence in Maharashtra. Every new showroom gives us an opportunity to bring Malabar Gold & Diamonds closer to customers and serve them in a market that continues to evolve. Through our presence at Seawoods, we look forward to building lasting relationships with customers in Navi Mumbai and extending the assurance that comes with shopping at Malabar Gold & Diamonds. For us, expansion goes hand in hand with our commitment to being The Responsible Jeweller, with a strong emphasis on purity, transparent pricing, and responsible business practices. As we continue to grow, our endeavour is to ensure that every new showroom upholds these principles and reflects the trust that customers have placed in us over the years.”

Customers visiting the showroom can avail themselves of inaugural offers, including up to 30% off on the making charges of gold, uncut, and gemstone jewellery, and up to 30% off on diamond value. The offers are valid until 15 November 2026.

The showroom reflects Malabar Gold & Diamonds’ commitment to responsible retail practices. All gold jewellery is BIS hallmarked with HUID, while all diamond jewellery is tested and certified. Under the brand’s Malabar Promises, customers benefit from 100% exchange value on gold and diamond jewellery, transparent pricing, lifetime free maintenance, and responsibly sourced products.

With this launch, Malabar Gold & Diamonds continues to align its retail approach with evolving local consumer preferences while maintaining consistent quality standards and customer-centric retail practices across markets.

Malabar Gold & Diamonds was established in 1993 and is the flagship company of the Malabar Group, a leading diversified Indian business conglomerate. With an annual turnover of $9.46 billion, the company currently ranks as the fourth-largest jewellery retailer globally. It operates a strong retail network of over 450 showrooms across 14 countries, supported by offices, design centres, wholesale units, and manufacturing facilities across India, the Middle East, the Far East, the USA, the UK, Canada, Australia, and New Zealand. The group, which is owned by more than 3,000 shareholders, employs over 30,000 professionals from more than 26 countries working towards its continued growth.

Lucira Jewelry has opened its seventh store in Malleshwaram, Bengaluru, strengthening its footprint in the region.

Commenting on the store launch, Rupesh Jain, Founder, Lucira, said:''Bengaluru has an interesting mix of established local businesses, growing brands, and customers with evolving preferences. For me, entering a new market is about understanding the people, learning how they shop, and building a brand that earns their trust over time.With six stores already established, I’m excited to bring Lucira to Bengaluru and build new relationships in the city. With six stores already established, I’m excited to bring Lucira to Bengaluru and build new relationships in the city.''

Lucira Jewelry is a design-led Indian fine jewelry brand that specializes in ethically sourced, lab-grown diamonds and 14KT gold jewelry. 
 

Founded in 2025 by Rupesh & Vandana Jain (ex-Candere), the company raised USD 5.5M seed funding and offers 2,500+ designs. Lucira Jewelry operates  physical stores and experience centers across India, targeting over 20 stores in the future. The brand has markt footprint in Mumbai, Pune, Noida, New Delhi and Bengaluru.

The brand has IGI-certified lab-grown diamond certifications, alongside standard omni-channel services. India’s lab-grown diamond market is valued at INR 3,452 crore (USD 400 million) and is projected to grow to INR 5,179 crore (USD 600 million) by 2028, according to Wazir Advisors. The segment demand is rising due to its affordability, sustainable and eco-friendly production and accessibility making browsing and buying products convenient.

CaratLane has opened a new store at  Gariahat, West Bengal, strengthening the brand’s footprint in East India.

Commenting on the store launch, Mayukh Acharya, Retail Store Manager at Caratlane shares, ‘‘Some stores are built. This one was handcrafted with Bengal's soul. This is not just another store. It is one of the most unique signature stores in the country with 7000+ designs, and some curated with regional inspiration.Stepping inside, you don't just see jewellery, you experience Bengal’s culture -A signature Art Wall with hand-painted Potochitro by Bengal's folk artists, and a quiet corner dedicated to Rabindranath Tagore’s work featuring a collection of Robindro Rochonaboli - a touch of home for every Bengali heart.’’

CaratLane is India's one of the leading omni-channel jewellery brand under Tata Group ecosystem. Founded in 2008 by Mithun Sacheti and Srinivasa Gopalan, the company started as a digital-first startup aimed at modernising the traditional Indian jewellery market by offering affordable, lightweight, and contemporary everyday wear. The brand started its physical retail journey in 2012. The brand currently has over 380 stores in India. 

The brand has established a strong presence in the East with  over 30 stores in West Bengal alone. The company is currently rolling out an expansion strategy to add 40 to 50 new outlets nationwide during the current financial year.

P. C. Chandra Jewellers has opened a new jewelry store in Assam, strengthening its footprint in Northeast India.

Commenting on the store launch, Oushnik Chandra, CEO, P. C. Chandra Jeweller, said: ‘‘P. C. Chandra Jewellers is delighted to announce the opening of its 80th showroom in Bongaigaon, Assam . Come and witness exquisite handcrafted jewellery and unparalleled service that have been the hallmark of our 85-year legacy. Congratulations to Mr. Prosanto Chandra for adding this incredible feather to our cap.’’

P.C. Chandra Jewellers is one of India's legacy jewellery brands based in East India. Founded in 1939 by the Late Purna Chandra Chandra, the brand started with a single showroom in Bowbazar, Kolkata. Today, the brand has expanded its retail footprint  exponentially to over 80+ showrooms across India. The brand has presence in Karnataka, Delhi-NCR, Maharashtra, Gujarat, Bihar, Jharkhand, Odisha, Assam, and Tripura.

The brand has collaborated with many Bollywood actors  including Deepika Padukone, Sonakshi Sinha, and Yami Gautam., and a robust e-commerce platform facilitating domestic online shopping with free delivery across India.

The brand deals in gold & diamond jewelry in 9KT, 14KT, 18KT, and 22KT gold purities. The jewelry is BIS Hallmarked and compliant with HUID regulations. The brand’s signature collection include Mugdhaa (bridal collections), PCC Lites (featuring lightweight sub-brands like Goldlites, Everyday Diamond, and Amazea), Eterknight (detailing sleek designs), and Rihi Silver (for contemporary daily preferences). 

Tamannaah Fine Jewellery partnered with Taj Khazana to open its first retail store at New Delhi. The brand aims to open more stores at selected Taj Khazana hotels across 10 cities.

Commenting on the new development, the brand posted, ''Our retail chapter with Taj Khazana at selected hotels, across 10 cities starts with first retail store in New Delhi.''

Tamannaah Fine Jewellery is a contemporary, luxury jewelry brand launched by  actor Tamannaah Bhatia in January 2026. The brand is designed around the everyday philosophy of "Beyond the Occasion,'' focusing on , on lightweight, functional, and versatile gold and diamond pieces for daily wear.

The brand offers jewelry designs in 14K and 18K gold, natural diamonds, and black rhodium and has an experiential flagship store is located in Juhu, Mumbai. The brand is positioned for premium markets offering products starting from the price range of INR 90,000.

''At the heart of our philosophy is a belief that fine jewellery should be functional, expressive, and instinctively wearable. We believe that true luxury should feel comfortable — that glamour is at its best when it moves with you, not when it asks you to adjust to it. Our designs are not tied to a place, season, or cultural code; they are shaped instead by the universal dualities that define us — softness and structure, grounding and expansion, the intimate and the iconic. This neutrality makes our pieces endlessly versatile and timeless,'' posted the brand on its website. 

Palmonas has expanded its international presence with the opening of its second retail outlet in the form of a kiosk at the Mall of the Emirates in Dubai, UAE.

Following its international retail debut at Reem Mall, Abu Dhabi, the new outlet strengthens the brand’s presence in the UAE and marks another step in its global expansion journey.

Located within one of Dubai’s most prominent luxury retail destinations, the new outlet brings the Palmonas experience to a wider audience, featuring the brand’s demi-fine  collection, alongside its 9KT fine Gold, Platinum Plated Silver and other jewellery collections. The space offers customers an opportunity to explore Palmonas’ contemporary jewellery across categories, designed to complement everyday wear.

Speaking on the opening, Pallavi Mohadikar, Founder & CEO, Palmonas, said: “We’re excited to strengthen our presence in the UAE with our second retail location at Mall of the Emirates. The response to Palmonas in the market has been encouraging, and we look forward to bringing our jewellery to more customers across the region as we continue to expand internationally.”

The UAE continues to be an important market for Palmonas as the brand expands its international retail presence and introduces its jewellery collections to a diverse, global audience.

With its presence now across Mall of the Emirates, Dubai, and Reem Mall, Abu Dhabi, Palmonas continues to strengthen its footprint in the UAE as it takes its Indian-born jewellery brand to new markets.

Palmonas has opened a new store in  HiLITE Mall, Thrissur, marking the brand’s first-ever store in Kerala and an exciting milestone in its expansion journey.

The demi fine jewelry brand has been on an expansion spree and has recently achieved 101-store landmark.

The brand has also recently introduced its  premium Platinum Plated Silver Jewellery Collection, expanding its popular demi-fine lineup with a sleek, high-end alternative to traditional silver. This specific collection features 925 sterling silver heavily plated with tarnish-resistant platinum

Founded in 2022 by Pallavi Mohadikar and Dr. Amol Patwari, the Pune-based startup achieved widespread recognition after Bollywood actress Shraddha Kapoor joined as a co-founder in 2023. The brand garnered massive mainstream attention for its affordable jewelry, versatile and contemporary design, its offers and quality products.

Tanishq has opened a new store in Rajnandgaon in Chattisgarh, expanding its retail footprint in the region. As per the brand’s website, Tanishq has at least 7 official standalone Tanishq showrooms operating across the state of Chhattisgarh.

‘‘Proud to have been part of bringing timeless elegance, trust and craftsmanship to a new destination in Chhattisgarh,’’ says Praveen Bhade, Business Development Executive Titan Company Limited.

Tanishq is India's premier, national jewellery retail brand, operating under the umbrella of the Titan Company, backed by the prestigious Tata Group. The brand has over 500 stores across 240+ cities in India and has expanded its presence overseas in countries like the USA and the UAE. The brand has introduced the country's first non-destructive XRF crystallography machines (Karatmeters) across all its showrooms, allowing customers to verify the exact purity of their gold within seconds. 

To cater to evolving consumer demographics, Tanishq has strategically diversified its portfolio through distinct sub-brands: Mia by Tanishq: Aimed at younger demographics, offering lightweight, minimalist, and contemporary jewellery ideal for workwear and daily casual use, Zoya: Tanishq's ultra-luxury boutique brand, crafting highly intricate pieces inspired by global art and heritage for elite collectors, and Aveer: A specialized line curated specifically to address the growing market for men's fine jewellery.

Titan Group’s lab-grown jewelry brand BeYon has unveiled 2 new stores in Mumbai’s  Borivali and Kharghar region. The brand aims to open 10 new stores this year.

The brand chooses this location in Mumbai due to high consumer footfall in the region.

BeYon is a  brand launched by the House of Titan (a Tata Group) that offers everyday jewelry, as opposed to traditional jewelry. The brand primarily deals in 14 and 18kt gold and lab-grown diamond jewelry, targeting sub INR 1 lakh price point.

The brand targets young, design forward generation, curating over 1200 designs. As of 2026, the brand has 4 EBO in India and is rapidly expanding its physical footprint in India. The jewelry brand also has its digital footprint via its personal website.

Commenting on  its lab-grown segment, the brand posted on its website, ‘‘Working with laboratory-grown diamonds gives us a certain ease. It allows us to design jewellery you can actually wear and play with—layer, experiment, and still feel light. BeYon is brand that lets you break free and indulge in jewellery that’s modern, accessible, and entirely your own ’’

Born from the House of Titan, BeYon is built on the same foundations of trust, design excellence, creating  thoughtful designs and  innovations for its customers.

ORRA Fine Jewellery has opened its 11th store in Bangalore, solidifying its physical retail presence in the region.

‘‘We are proud to announce the opening of our 11th store in Bangalore. While this milestone marks our growth, its real significance lies in what it represents — the trust of our customers, the dedication of our teams and a shared belief in the experience we strive to deliver every day,'' posted the company on its social media handle.

The company states that every store is a new opportunity to serve, connect, and create experiences that leave a lasting impression. With this  milestone, the brand aims to grow stronger,  expand its presence, and deepen its relationships with the customers.

ORRA Fine Jewellery is one of India’s premier luxury jewellery retail chains, widely known for its high-quality diamonds, platinum, and gold jewellery. Founded in 1888, the brand operates 95 stores across 40 Indian cities and operating 5 global design centres. The jewelry brand has a  headquarter in Mumbai, and is significantly expanding its retail footprint across the country. ORRA is particularly famous for its focus on precision-cut diamonds and innovative design in the jewelry segment. 
 

Palmonas has recently marked a new milestone, reaching 101 stores. The brand has opened 25 new stores in the last 60 days, showcasing its rapid expansion in the country.

Commenting on the milestone, Shekhar Chandra, Vice President – Retail Expansion, Palmonas shared: ‘‘Growth is exciting,  but sustainable growth is even more exciting. Today marks a very special milestone for Palmonas. 101+ stores,  2 countries, and 35+ cities in India alone,  and it still feels like day one……Behind every store is a team that showed up with ownership, hustle, resilience and an incredible hunger to make things happen.’’

The brand has also expanded to 2 international countries with 2 stores in the UAE and GCC countries. The brand targets 10 stores in the GCC region in the near future.

Founded in 2022 by Pallavi Mohadikar and Dr. Amol Patwari, Palmonas is a demi fine jewelry brand that is known for its affordable jewelry range.  Bollywood actress Shraddha Kapoor joined the company as the co-founder in 2023. The brand has a range of 9K gold jewelry that is attracting the customer's attention.

In April 2026, the brand received a Series B funding of USD 40 million that is utilized for the active scaling of the physical retail stores in India. The brand is currently expanding its presence in Tier 2 and Tier 3 cities of India.

Solitario Lab Grown Limited has launched its new flagship store in Kanpur. The strategic opening reflects the luxury lab-grown diamond brand's commitment to redefining fine jewellery by making modern, sustainable diamonds accessible to diverse regional markets across India.

The launch event was graced by co-founder, Dr. Vivek Anand Oberoi, whose presence captivated the city.

Commenting on the new store launch, Ricky Vasandan, CEO, Solitario Diamonds, says ‘‘Expanding into a culturally rich hub like Kanpur marks a pivotal moment for our brand. We are bringing world-class craftsmanship, certified authenticity, and contemporary design directly to a discerning audience that values both heritage and modern luxury. Strengthening its retail strategy, Solitario have partnered with esteemed franchise owners Mr. Ashok Tewari and Mrs. Rakchama Tewari. Renowned nationwide as the leaders behind the iconic Tewari Sweets culinary empire, the Tewari family brings deep-rooted luxury expertise to this venture. They are also the custodians of OP Jewels, a legacy heritage brand globally celebrated for its bespoke craftsmanship and rare exhibition-grade creations.’’

This strategic partnership synergizes Solitario's cutting-edge innovation in lab-grown diamonds with the Tewari family's decades of local trust, heritage, and excellence in luxury retail.

Solitario Lab Grown Limited is a fast-growing, luxury fine jewelry brand specializing in sustainable and ethically created lab-grown diamonds. Co-founded by Bollywood actor and entrepreneur Vivek Oberoi alongside CEO Ricky Vasandani, the premium brand is headquartered in Pune, Maharashtra and has rapidly expanded its footprint globally. In less than three years, the company has scaled to over 100 touchpoints across 25+ cities and over 3 countries, establishing boutique stores and shop-in-shops in markets like India, Dubai, Malaysia, and Spain. The brand is  actively expanding through a franchising model and has a strategic alliance with the Arihant Group. The brand has a footprint in Delhi, Mumbai, Pune, Kolkata, and Indore, strengthening its footprint in India. 
 

CaratLane, A Tata Product, one of India's leading omnichannel jewellery brands, has launched its new flagship store in Gariahat, one of Kolkata's major commercial hubs, marking a further step in its retail expansion across Eastern India.

This signature store features a localised approach, with regional flavour thoughtfully integrated into the store design, decor, and overall ambience to reflect the distinct aesthetic and tastes of the people of Kolkata. The store brings CaratLane's contemporary jewellery proposition and omnichannel shopping experience closer to consumers in the city, offering access to its portfolio across everyday wear, gifting and special occasions.

Spanning across 3 spacious floors, the store was inaugurated with the tradition of a coal-breaking ceremony, signifying the birth of a new store and prosperous times ahead. The launch is part of CaratLane's broader strategy to deepen its presence across key markets in India. With a growing retail network of over 388 stores, including 69 stores in the Eastern region, the Gariahat store is one of CaratLane's flagship stores nationally.

In West Bengal specifically, the brand currently operates 31 stores across 11 cities, with plans to expand this to 35 as part of its longer-term growth strategy for the state.

Speaking at the launch, Saumen Bhaumik, Managing Director, CaratLane said,“Kolkata is a key market for CaratLane, driven by strong cultural roots and an appetite for contemporary design. Opening our Gariahat flagship, which thoughtfully incorporates regional flavors into its design and decor, marks an important milestone as we scale to over 35 stores in West Bengal. As part of our commitment to Eastern India, we look forward to bringing our distinctive retail experience to even more customers across the region.”

CaratLane recently unveiled two new collections, Kaashika and Polki, showcased by brand ambassador Yami Gautam Dhar. To engage a younger demographic, the brand has partnered with actor Ashlesha Thakur following the launch of Shaya Diamonds and its contemporary, everyday 9kt gold jewellery collection.

The brand recorded a strong 42% growth in Q1 FY27, alongside a 28% increase in its buyers. Building on this momentum, the brand is set to strengthen its presence across the Eastern region, with plans to open 5–7 new stores over the coming months.

This expansion is part of CaratLane’s broader growth strategy for FY27, with the brand targeting 40–50 new store additions. This growth will be fuelled by continued investments in its retail network, product portfolio and omnichannel capabilities.

CaratLane's expansion in Kolkata reflects its larger vision of making contemporary jewellery more accessible to consumers across India, while building a stronger retail presence in high-potential markets.

CaratLane was one of the earliest online jewellery start-ups of 2008. After Titan invested in CaratLane in 2016, the brand evolved into a seamless omnichannel jewellery retailer, backed by the Tata Group’s legacy of excellence and trust. Driven by its mission to help people express their emotions, CaratLane offers unique, contemporary jewellery, and an engaging shopping experience suited to modern lifestyles. In addition to being India’s largest online jewellery platform, CaratLane operates over 385 stores nationwide and internationally in New Jersey and Texas. It has pioneered distinctive services like CaratLane LIVE (an online live shopping experience), Try at Home (no-obligation home trials), and Solitaire Lounges for personalised diamond shopping.

Indian jewelry retailer DP Abhushan Limited aims to open 51 stores, targeting INR 15,000 crore in revenue by 2029-30.

The brand aims to expand in Tier II and Tier III cities. The jewelry brand currently has 12 stores in India, and are expanding in the regions of Gujarat, Maharashtra and Chattisgarh.

The company has recently opened its store in Raipur, as a part of the expansion and exploring locations such as Nagpur and Nasik in Maharashtra and Dahod and Barod in Gujarat. The brand will also expand its retail footprint in Rajasthan and Madhya Pradesh.

To accelerate this expansion, the brand is looking for a FOCO (Franchise owned, company operated) model.

According to Grandview Research, the India jewelry market size was estimated at USD 94.14 billion in 2025 and is projected to reach USD 153.77 billion by 2033, growing at a CAGR of 6.5% from 2026 to 2033. The India jewelry market is growing rapidly due to rising disposable incomes, increasing urbanization, and strong cultural demand for gold and diamond jewelry, supporting the steady expansion of the diamond jewelry market in India.

DP Abhushan Limited is a prominent jewelry brand, operating under the name D.P. Jewellers, offering gold, silver and platinum jewellery. Established in 1940, the brand operates multiple stores in Madhya Pradesh. The brand has a footprint in Ratlam, Indore, Ujjain, Bhopal, Banswara, Ajmer and Neemunch. The brand is known for its legacy craftsmanship, design, quality and customer experience.
 

PNG Jewellers has entered into the Delhi NCR region. The company has launched a new store in Gurugram, Haryana.

Spanning across 3,500 sq. ft., the new showroom has been launched in response to growing customer demand in the region. This marks an important step in the brand’s national expansion journey.

The store was inaugurated by actor Chitrangada Singh in the presence of Saurabh Gadgil, Chairman, PNG Jewellers. The brand deals in gold, diamond, and silver jewelleries, meeting the diverse requirements of the region.

Commenting on the store launch, the brand posted, ‘‘PNG Jewellers opens its 80th store in Gurugram, bringing with it a heritage of craftsmanship, design, and trust refined over generations. Dr. Saurabh Gadgil, Chairman and MD, PNG Jewellers, shares the vision of celebrating this milestone while continuing the journey towards a century of stores, with a new story and the same enduring legacy.’’

P. N. Gadgil Jewellers Limited (commonly known as PNG Jewellers) is a prominent  jewelry heritage brand in India. Founded in 1832, the brand started its journey  from a modest store in Sangli, Maharashtra. Today, the company has 80 retail outlets in India and aims to cross over 100 stores in the near future. Headquartered in Pune the brand is celebrated globally for its authentic Maharashtrian designs, high-purity gold, and expanding footprint.

Kalyan Jewellers India Limited has unveiled a regional brand - Akshaya Thanga Maligai (ATM) in Tamil Nadu. Kalyan has provided the name, identity and go-to-market plan for its regional jewellery brand. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere.

ATM opened its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.

The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.

Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan's own store network.

Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said: “Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”

The company plans to open 5 stores in the state by this year and intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.

Akshaya Thanga Maligai is a Tamil Nadu-focused jewellery brand from the house of Kalyan Jewellers, built to serve regional design and occasion-led demand with hallmarked gold and certified diamond jewellery. The brand is backed by Kalyan Jewellers’ retail scale, sourcing and quality-assurance systems, ATM will cater to customers who currently shop with regional and local jewellery chains.

Ekatra Retail Ventures Pvt. Ltd., a design, technology and content company, has raised INR 10 crore in strategic investment at a valuation of INR 100 crore, within 100 days of launch. The capital will support brand building, retail expansion and product innovation across India and international markets.

The round saw participation from strategic investors, and follows INR 10 crore of founder capital deployed over two years of pre-launch development. Founded by Pavitra Gandhi, Ekatra has also announced Ekta Kapoor and Sussanne Khan as co-founders, with Sussanne Khan additionally taking on the role of co-founder and Design Director.

Ekatra owns its end-to-end value chain on a vertically integrated, farm-to-finger model. The company grows and cuts its own Type II lab-grown diamonds — the rarest category, roughly 2% of all diamonds — and holds four patented cuts, including the 108-facet Shristi Ratna, alongside proprietary hollow gold construction technology.

Pavitra Gandhi, Founder, Ekatra Jewels, said, “Ekatra was built with the belief that the future of luxury lies in owning every part of the journey, from innovation and craftsmanship to consumer experience. This investment validates our vision and gives us the momentum to scale thoughtfully, expand globally and continue creating jewellery that blends technology, design and everyday elegance.”

Vasuki Punj, Founder & Strategic Investor, said, “From day one, our focus has been on building a differentiated business with strong fundamentals, not chasing short-term milestones. This investment reflects confidence in our long-term vision, our integrated model and our ability to create a globally relevant luxury brand from India.”

Ekta Kapoor, Co-Founder, Ekatra Jewels, said, “Every industry eventually reaches a point where convention has to make way for reinvention. I believe luxury is at that moment today. Ekatra isn't here to participate in the category; it's here to challenge it, with innovation, design and a completely new way of thinking about fine jewellery. The brands that will define the future are the ones that dare to rewrite the rules, and that's exactly what we're building.”

The announcement comes as gold trades at record highs of over INR 1.5 lakh per 10 grams in India, up more than 30% in a year, forcing the industry to confront how much metal a piece actually needs. Ekatra spent its two pre-launch years answering that question: its hollow gold construction technology delivers the scale and presence of statement jewellery using a fraction of the gold — engineering the volume rather than buying it.

Sussanne Khan’s newly launched OH MY GOLD collection is the first full expression of that work. 

Sussanne Khan, Co-Founder and Creative Director, Ekatra Jewels, said, “With the OH MY GOLD collection, we wanted to challenge the idea of what statement jewellery can feel like. The collection is built on one bold idea, jewellery can look chunky, big and luxurious without using a lot of gold. By bringing together real gold, smart engineering and lab-grown diamonds made in India, we’ve created pieces that make a statement while remaining surprisingly light and effortless to wear every day. It’s the look of heavy jewellery, without the heaviness.”

With a library of more than 5,000 designs developed for India, the United States and the Middle East, Ekatra aims to build a globally relevant luxury brand from India.

Jewelry retailer Thangamayil Jewellery has expanded its presence in Chennai with the opening of two new stores in Mogappair West and Purasaiwakkam on 23rd August 2026. The launch takes the brand’s operational network to 66+ stores across Tamil Nadu.

The Mogappair West showroom and the Purasaiwakkam showroom were inaugurated by the Management of Thangamayil Jewellery in the presence of company officials and customers. A range of special offers has been introduced to mark the opening of these new showrooms.

 The new outlets in Mogappair West and Purasaiwakkam spanning 6270 sq.ft and 8746 sq.ft respectively, have been designed to deliver a modern and immersive shopping experience.

The grand opening witnessed an overwhelming response from customers across the city, as hundreds of jewellery enthusiasts, families, and well-wishers thronged the showroom to celebrate the launch and experience its premium collections.

Speaking on the inauguration, Ba. Ramesh, Joint Managing Director, Thangamayil Jewellery Limited said, “We are happy to announce the launch of our new stores in Chennai, which is a very significant market for us. These flagship showrooms reflect our commitment to offering an unparalleled jewellery shopping experience with the finest craftsmanship, transparency, and exceptional service”.

The new showrooms offer a wide range of gold, diamond, and silver jewellery collections. The stores have been launched to cater to growing consumer demand in Chennai and will serve customers across categories including bridal jewellery, festive purchases, everyday wear, gifting, and special occasions.

Thangamayil Jewellery Limited (TMJL), is one of the fastest growing companies in India, positioned in the market as a chain of retail jewellery stores across Tamil Nadu.  Headquartered in Madurai, Thangamayil Jewellery turned public limited company in 2007. It released its maiden equity shares in 2010, and the shares is listed in Bombay Stock Exchange (BSE) Limited and National Stock Exchange (NSE) Limited.

The company has its presence in Chennai through its flagship store at T. Nagar and  stores in suburbs of Chennai. The brand has overall presence in Tamil Nadu, thereby increasing the stores to foster future growth and development. Today, the company has a total operating area of approx. 1,49,000 square feet all over Tamil Nadu.  

Keemti Jewels, the contemporary lab grown diamond jewellery brand founded by Armaan Kothari, who comes from the Kothari Group’s legacy, and backed by the Kothari Group, continues its rapid retail expansion with the launch of its third store at M3M Route 65 in Gurgaon.

Built on the Kothari Group’s extensive manufacturing expertise and over four decades of experience in the global jewellery industry, Keemti combines this legacy with a contemporary, design-led approach to lab grown diamond jewellery.

The opening marks Keemti’s third store in Delhi-NCR in just two months, following South Extension and Pitampura, and takes the brand’s operational retail network to 11 stores across India. The milestone reflects Keemti’s expansion in the jewellery markets and its broader ambition to build a significant national retail footprint.

The Gurgaon launch is a part of Keemti’s larger growth strategy to build a strong retail network across key cities in India. Following its expansion across Mumbai, Pune and Indore, the brand has moved quickly to establish a significant presence in Delhi-NCR, with three locations catering to distinct consumer catchments across the region.

Delhi-NCR has emerged as a key growth market for Keemti, driven by its mature luxury ecosystem, discerning consumer base, and growing acceptance of lab grown diamonds. By building a network across South Extension, Pitampura and Gurgaon, Keemti is bringing its contemporary jewellery collections, certified lab grown diamonds, and factory-direct value closer to consumers across the region while laying the foundation for its next phase of growth in North India.

The expansion in Delhi-NCR also reflects Keemti’s broader ambition to scale rapidly across the country. As it strengthens its presence in existing markets, the brand is building a national retail and omnichannel network designed to make high-quality lab grown diamond jewellery more accessible to a new generation of Indian consumers.

Keemti’s stores feature an extensive range of jewellery across 14K gold and 925 sterling silvers, including both studded and non-studded collections. The assortment spans everyday jewellery, workwear, rings, earrings, pendants, bracelets, mangalsutras, and occasion wear, designed for the many facets of modern life. Rooted in Keemti’s philosophy of intentional design and accessible luxury, the collections combine contemporary aesthetics, exceptional craftsmanship, and the brilliance of certified lab grown diamonds. Customers also benefit from lifetime buyback and exchange on eligible jewellery, reinforcing the brand’s commitment to quality, trust, and long-term value.

A key differentiator for Keemti is its access to the Kothari Group’s extensive manufacturing expertise across the USA, Europe, and the Middle East. Through strong in-house manufacturing capabilities and a factory-direct approach, Keemti eliminates multiple layers of intermediaries in the traditional jewellery supply chain. This vertically integrated model gives the brand greater control over quality, craftsmanship, and pricing, enabling it to offer thoughtfully designed jewellery at compelling value without compromising on design or finish.

Speaking about the brand’s continued expansion, Sunil Kothari, Chairman, Keemti Jewels, said: “Delhi-NCR is an important growth market for Keemti, and the opening of our third store in the region reflects the confidence we have in it as one of India’s most important jewellery markets. We are seeing a clear shift in the way consumers here engage with lab grown diamonds. Awareness and acceptance are growing, and purchase decisions are increasingly being driven by design, quality and value rather than convention alone. Consumers are also looking at diamond jewellery beyond traditional occasions, choosing contemporary, versatile pieces that can become part of their everyday wardrobes and reflect their individual style. With South Extension, Pitampura and now Gurgaon, we are able to serve these evolving preferences across distinct consumer catchments, while offering thoughtfully designed jewellery, exceptional craftsmanship and factory-direct value. This growing adoption gives us strong confidence in the market and is an important part of our larger ambition to build Keemti into a national jewellery brand with a meaningful presence across India.”

Sharing his vision, Armaan Kothari, Founder, Keemti Jewels, added:“Keemti was created for a new generation of Indian consumers who see jewellery as an expression of individuality, ambition, and personal milestones. The response to the brand has given us the confidence to scale rapidly, and Delhi-NCR is central to that journey. Its vibrant and discerning consumer base has a strong affinity for design and luxury, making it a natural market for Keemti. As we scale across India, we want to build Keemti into a brand that grows with a fundamental shift in how the next generation is buying jewellery. Consumers are becoming more design-conscious, more open to lab grown diamonds, and more focused on versatility, individuality and value. Our vision is to respond to that change at scale, building a strong national footprint while creating a jewellery brand that remains closely connected to how consumers’ tastes, aspirations and purchase behaviors are evolving.”

The Gurgaon launch marks the latest step in Keemti’s accelerated national expansion strategy. Alongside its flagship store in Andheri, Mumbai, and its growing presence across Pune, Indore and Delhi-NCR, the brand is scaling its physical retail network while strengthening its e-commerce and marketplace presence. Through this omnichannel approach, Keemti aims to expand into high-potential markets across India and make lab grown diamond jewellery increasingly accessible to consumers nationwide.

Forevermark Diamond Jewellery, the retail brand from De Beers Group, has expanded into South India with the opening of its first store in Bengaluru. Located at Phoenix Mall of Asia, the new boutique marks the brand's entry into one of India's key luxury consumption markets.

The Bengaluru launch takes Forevermark Diamond Jewellery's retail network in India to eight stores. The company is targeting a network of 20 stores across the country by the end of 2026 as it continues to expand its presence in high-potential markets.

The new boutique offers Forevermark's portfolio of natural diamond jewellery, including the Icon, Avaanti and Millemoi collections. Customers can also explore solitaire, bridal and high jewellery pieces.

The store introduces the brand's Endless Aisle concept to India for the first time. The interactive digital feature allows shoppers to browse a wider selection of Forevermark collections beyond the products displayed within the physical store.

Commenting on the launch, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said, "The opening of our Bengaluru store marks an important step for Forevermark Diamond Jewellery as we strengthen our presence in South India and bring our exceptional natural diamond jewellery and personalised retail experience closer to discerning consumers in the region. Since launching our retail journey in September 2025, we have expanded to eight stores across India & strengthened our ecommerce platform, reflecting the strong consumer response to our brand and collections. The Bengaluru store further reinforces our commitment to growth in key markets, and we remain on track to expand our network to 20 stores by the end of this year. We are delighted to bring the Forevermark experience to the city and look forward to being part of our customers' most cherished milestones through our collection of beautifully crafted natural diamond jewellery."

The brand has also introduced launch benefits for its first 50 customers, including purchase vouchers and an additional 5% value on gold exchange for one month. The store also offers the Moment Plan, a savings programme that enables customers to pay in 10 monthly instalments, with Forevermark contributing the 11th instalment.

The Bengaluru store reflects Forevermark's focus on combining physical retail with digital tools and personalised shopping experiences. The expansion comes as luxury jewellery consumption continues to grow in India's major urban markets, supported by rising purchasing power and increasing consumer interest in branded natural diamond jewellery.

With its entry into Bengaluru, Forevermark Diamond Jewellery has strengthened its presence in South India and added another key market to its growing retail network. The company plans to continue expanding its store presence across India as it works towards its target of 20 outlets by the end of 2026.