Franchise News: Cantabil Targets Tier II, Tier III Markets for Retail Expansion Across India

French bagel café brand Bagelstein has marked another milestone in its India expansion journey with the launch of its 11th outlet in the country. The latest store has opened at Nexus Westend Mall, making it the brand’s second outlet in Pune and reinforcing its growing footprint in the Indian quick-service restaurant and café market.

The expansion comes as part of Bagelstein’s broader growth strategy in India, where the brand is being developed under the master franchise partnership led by Franchise India. Since entering the market, the French café concept has steadily expanded across key urban centers, building a presence in cities such as Hyderabad, Bengaluru, Pune, and Delhi.

Known for its authentic bagels, sandwiches, specialty coffee, and quirky European café experience, Bagelstein has been positioning itself as a differentiated player in India's rapidly evolving café segment. The opening of the new Pune outlet reflects the growing consumer demand for international food concepts and premium café experiences, particularly in metropolitan and high-footfall retail destinations.

Located at Nexus Westend Mall, the new store aims to cater to a diverse customer base ranging from young professionals and students to families seeking a casual dining and café experience. The launch further strengthens Bagelstein’s presence in western India, where Pune continues to emerge as a key market for premium food and beverage brands.

Speaking about the milestone, the company highlighted that the opening of the 11th store underscores the brand’s commitment to expanding its reach across the country while maintaining its focus on quality, consistency, and customer experience. The second Pune outlet is expected to play an important role in increasing brand visibility and serving the city’s growing demand for international café formats.

Beyond store expansion, Bagelstein is also actively looking to grow its franchise network in India. The brand has opened opportunities for entrepreneurs and investors interested in partnering as Area Developers or Unit Franchise Partners. According to the company, the franchise model is designed to offer a scalable business opportunity supported by comprehensive assistance in store setup, staff training, marketing initiatives, and ongoing operational management.

As India’s organized café and quick-service restaurant sector continues to attract investment and consumer interest, international brands are increasingly exploring franchise-led growth models to accelerate expansion. Bagelstein’s strategy aligns with this trend, leveraging local partnerships and operational support to build a sustainable presence in the market.

The company believes that its franchise proposition offers more than just a business opportunity, positioning it as a long-term growth partnership backed by a globally established brand. With 11 stores now operational and further expansion plans underway, Bagelstein is expected to continue strengthening its position in India’s competitive café landscape while exploring new markets and franchise partnerships across the country.

The launch of the second Pune outlet marks another step in the brand’s India journey, reflecting both the growing popularity of international café concepts and the increasing appetite among entrepreneurs for proven franchise business models.

Gargi by PNGS, the fashion jewellery brand from P N Gadgil and Sons, has expanded its presence in North and East India with the launch of two new kiosks in Kolkata and Ghaziabad. The openings, completed in May, form part of the brand’s ongoing expansion strategy during the first quarter of FY27.

The new outlets are located in New Town, Kolkata, and Ghaziabad in the National Capital Region (NCR). The additions strengthen Gargi’s presence in two key jewellery markets, with Kolkata emerging as an important growth market for fashion jewellery and NCR continuing to be a major hub for organised jewellery retail. The New Town kiosk marks Gargi’s second location in Kolkata following the opening of its Salt Lake outlet in April. Situated at City Centre II, the new kiosk is expected to help the brand increase its reach within the city and strengthen its presence in East India.

In North India, the Ghaziabad kiosk has been opened at North India Mall in Indirapuram’s Vaibhav Khand. The location adds to the brand’s NCR network and supports its strategy of building a stronger regional presence in high-potential markets.

Aditya Modak, Co-Founder, Gargi by PNGS said, “North and East India have always been central to how Indians think about jewellery, and these two kiosks are us meeting that culture where it lives. Ghaziabad lets us build real depth in the NCR, while our second Kolkata address tells us the East is responding to what we do — a region we are keen to keep building in. What keeps us confident is that this growth is entirely self-funded and built on a zero-debt balance sheet. With 20 new stores planned for FY27, we are not chasing numbers — we are building a brand, one neighbourhood and one customer at a time.”

The latest openings follow a strong FY26 for the company. Gargi reported revenue of Rs 149.47 crore during the fiscal year, recording year-on-year growth of nearly 49 percent. The brand also added 32 new stores, taking its network to 126 points of sale across 65 cities and 21 states. The company continues to operate with a zero-debt balance sheet and has funded its expansion through internal resources.

For FY27, Gargi plans to open 20 additional stores and is targeting a revenue CAGR of around 35 percent. The recent launches indicate a focus on deepening its presence in selected high-growth regions rather than pursuing widespread expansion across multiple markets simultaneously.

Zaro has unveiled a refreshed brand identity and business model, relaunching as a modern bakehouse and gifting destination that brings together artisanal bakery products, pantry essentials, beverages, and curated gift solutions under one roof. The transformation marks a significant evolution for the brand as it moves beyond its traditional bakery roots to cater to changing consumer preferences and growing demand for premium food and gifting experiences.

The revamped concept positions Zaro as an everyday lifestyle brand, offering customers a range of grab-and-go food options alongside thoughtfully crafted products designed for daily indulgence and special occasions alike. By combining bakery offerings with pantry staples and personalized gifting solutions, the company aims to create a more comprehensive retail experience while expanding its appeal to a wider audience.

As part of the relaunch, Zaro has reorganized its portfolio around four key categories bakery products, beverages, pantry essentials, and gifting. The expanded range includes sweet and savoury granolas, florentines, artisanal cookies and biscuits, travel cakes, and an assortment of premium products that reflect the growing consumer appetite for high-quality, handcrafted food items.

The company has also introduced a selection of 15AD sherbets, featuring traditional flavours such as thandai, rose, and kesar badam. These additions complement the broader product lineup and align with increasing demand for artisanal beverages that blend heritage-inspired flavours with contemporary retail formats.

In response to the rising popularity of premium desserts and bakery innovations, Zaro’s refreshed menu includes a variety of signature creations. Among the standout offerings are Croissant Omali, Chocolate Citrus Cheesecake, Italian Forest, Strawberry Almond Croissant, and Mango Pistachio Kunafa Slice. These products showcase the brand’s focus on combining global inspirations with modern dessert trends while delivering a premium culinary experience.

Founder Roshni Sayyed highlighted the vision behind the relaunch and the brand’s renewed direction. She said, “Zaro was born from instinct, love, and the quiet belief that even the simplest things can make someone feel special. Coming back now, with a clearer sense of who we are and what we stand for, feels like the most exciting chapter yet. I want Zaro to become part of your everyday  your morning granola, your evening cookie with chai, a little something made with care that picks you up on an ordinary day and makes it feel a little extraordinary.”

A major pillar of the new business strategy is the expansion of Zaro’s gifting segment. Recognizing the rapid growth of the premium gifting market, the company is introducing customized hampers that can be tailored to individual preferences. Customers will be able to curate gift boxes featuring granolas, florentines, sherbets, artisanal biscuits, and travel cakes, creating a personalized gifting experience for festivals, celebrations, corporate occasions, and everyday gestures.

To further strengthen its position in this segment, Zaro is placing increased emphasis on packaging, presentation, and customization. The brand believes that elevated packaging and thoughtful product curation can enhance the emotional value of gifting while differentiating its offerings in a competitive market.

The relaunch also includes a strategic collaboration with Jodhpur-based artisanal brand 15AD. Through this partnership, Zaro will retail a curated selection of handcrafted sherbets and specialty products, expanding its assortment while supporting regional artisans and heritage food producers. The collaboration reflects a broader industry trend where food and beverage brands are increasingly partnering with niche producers to offer unique, authentic products that resonate with modern consumers.

With its renewed focus on artisanal food, premium bakery creations, pantry staples, and personalized gifting solutions, Zaro is positioning itself at the intersection of everyday consumption and experiential retail. The relaunch signals the company’s ambition to evolve into a lifestyle-driven food brand that caters to both daily needs and special occasions, while creating memorable experiences through thoughtfully crafted products and meaningful gifting options.

British retailer Marks & Spencer (M&S) has announced a new franchise agreement in the Philippines with PT Mitra Adiperkasa Tbk (MAP), Indonesia’s leading lifestyle retailer, as part of its strategy to accelerate growth across Southeast Asia through long-term strategic partnerships.

The move marks a significant expansion of the relationship between M&S and MAP, which has successfully operated the retailer’s franchise businesses in Indonesia and Vietnam for more than 26 years. Building on that experience, MAP will now oversee M&S operations in the Philippines, supporting the brand’s ambitions to strengthen its presence in one of Southeast Asia’s fastest-growing consumer markets.

M&S has maintained a presence in the Philippines since 1984 and earlier this year confirmed plans to transition to a new franchise partner to support the next phase of its growth in the country. Under the new agreement, M&S Fashion, Home & Beauty, and Food products will return to Filipino consumers by the end of 2026, with the first store scheduled to open at Glorietta, one of Manila’s premier shopping destinations.

The partnership aligns with M&S’ broader international strategy of building a trusted global brand through capital-light expansion models that leverage the local expertise, operational capabilities, and market knowledge of established franchise partners. By working with fewer but more strategic partners, the retailer aims to create stronger regional platforms capable of delivering sustainable long-term growth.

Commenting on the announcement, Mark Lemming, Managing Director of M&S International, said, “We are delighted to expand our partnership with MAP into the Philippines. Having played a pivotal role in driving our growth in Indonesia, MAP’s deep local expertise gives us confidence as we accelerate our growth plans in Southeast Asia. We know there is strong demand for the M&S brand in the Philippines, and we’re excited to reopen our stores and online channels later this year.”

The Philippines has emerged as an attractive retail market due to its growing middle-class population, rising disposable incomes, and increasing demand for international brands. M&S believes the country presents significant opportunities across its fashion, beauty, home, and food categories, making it a key market within its Southeast Asia growth strategy.

MAP Fashion, the fashion retail division of MAP, also expressed confidence in the partnership and its potential to strengthen the M&S brand in the country. The company has extensive experience managing global retail brands across Southeast Asia and sees the Philippines as a natural extension of its existing relationship with M&S.

“We are thrilled to bring M&S to the Philippines,” said Sameer Prasad, CEO of MAP Fashion.

“Taking over the M&S business in the Philippines marks an important milestone for MAP Fashion and reflects our commitment to growing iconic global brands across Southeast Asia. The Philippines is an exciting and fast-growing market, and Manila is the ideal place to begin this next chapter for M&S. With its strong heritage, trusted quality, and timeless appeal, M&S continues to resonate with consumers across generations. We look forward to strengthening the brand’s presence in the market and delivering an elevated retail experience for Filipino customers.”

For MAP, the partnership further expands a retail portfolio that includes more than 150 global brands across fashion, beauty, sports, lifestyle, technology, food and beverage, and department store categories. As of March 2026, the company operated more than 4,000 stores across over 80 cities in Indonesia, making it one of the region’s largest retail operators.

The new agreement highlights both companies’ confidence in the long-term growth potential of Southeast Asia’s retail sector. By combining M&S’ globally recognized brand heritage with MAP’s extensive regional retail expertise, the partnership aims to create a stronger platform for expansion in the Philippines while delivering a seamless and enhanced shopping experience for local consumers.

Global apparel retailer UNIQLO has expanded its footprint in Bengaluru with the launch of its third store in the city at Phoenix Marketcity Mall. The new outlet, spread across approximately 21,000 square feet, is the brand’s largest store in Bengaluru and marks another milestone in its ongoing growth strategy in India.

The opening reflects UNIQLO’s focus on strengthening its presence in key urban markets while making its LifeWear apparel range accessible to a broader customer base. Bengaluru has emerged as one of the company’s important markets in the country, supported by a growing population of young professionals, families, and consumers seeking functional, high-quality clothing for everyday wear.

Located in one of the city’s leading shopping destinations, the new store offers UNIQLO’s complete collection for men, women, and children. Customers can explore a wide selection of wardrobe essentials, casualwear, seasonal products, and everyday basics that form the foundation of the brand’s globally recognized LifeWear concept. Designed around simplicity, quality, and practicality, LifeWear aims to provide clothing that enhances daily life through thoughtful design and comfort.

Commenting on the launch, Kenji Inoue, Chief Financial Officer and Chief Operating Officer, UNIQLO India, said, “Customers in Bengaluru have embraced UNIQLO LifeWear with great warmth, and we’re proud to deepen our connection with the city through this new store. Our endeavour is to make thoughtfully designed everyday essentials more accessible, while creating a shopping experience that fits seamlessly into customers’ daily lives.”

The store follows UNIQLO’s signature retail format, featuring spacious interiors and organized displays that allow shoppers to browse collections conveniently. The larger format also enables the retailer to showcase a broader assortment of products and provide a more immersive shopping experience for customers.

A key highlight of the new outlet is the display of UNIQLO’s innovative fabric technologies, including AIRism and HEATTECH. AIRism products are designed to offer breathability, moisture management, and lightweight comfort, making them particularly suitable for warmer climates. HEATTECH, on the other hand, is engineered to provide warmth while remaining lightweight and comfortable. These technologies have become defining elements of the brand’s product portfolio and continue to attract consumers looking for apparel that combines functionality with style.

In addition to its core collections, the store features UTme! designer collaborations and seasonal offerings. These collections provide shoppers with access to creative designs while maintaining the practicality and versatility that UNIQLO is known for. By blending innovation, comfort, and contemporary aesthetics, the brand continues to appeal to a wide range of consumers across age groups.

To celebrate the opening, UNIQLO introduced a series of customer engagement initiatives. The first 200 customers received complimentary Round Mini Shoulder Bags and coffee, while shoppers spending ₹6,000 or more became eligible to receive a tote bag designed by artist Archana Pereira. These limited-period offers were introduced to mark the occasion and enhance the customer experience during the launch period.

The new Bengaluru outlet comes as international fashion brands continue to expand their presence in India, attracted by rising consumer spending and growing demand for global apparel labels. For UNIQLO, larger-format stores in prominent retail destinations remain a key part of its expansion strategy, enabling the company to strengthen brand visibility and offer a wider product assortment.

With the opening of its third and largest Bengaluru store, UNIQLO has further strengthened its retail network in India. The Phoenix Marketcity outlet not only expands the company’s presence in one of the country’s most dynamic retail markets but also reinforces its commitment to bringing innovative, high-quality LifeWear apparel to more consumers. As the brand continues to grow across India, Bengaluru is expected to remain an important market in its long-term expansion plans.

U.S. Polo Assn. has expanded its footprint in Rajasthan with the opening of a new flagship store at Horizon Tower on JLN Marg in Jaipur. The launch marks a significant milestone for the brand as the outlet becomes its largest store in the state and the first in Jaipur to showcase the company’s New Identity retail concept.

Spanning nearly 3,000 square feet, the store introduces an updated retail experience designed to reflect U.S. Polo Assn.’s evolving brand vision. Located on one of Jaipur’s key high-street destinations, the outlet blends contemporary retail design with the brand’s longstanding association with the sport of polo, creating a more immersive and engaging shopping environment for consumers.

The launch event was attended by HH Maharaja Sawai Padmanabh Singh, Global Brand Ambassador for U.S. Polo Assn., further reinforcing the brand’s connection to polo heritage. The event also highlighted the continuation of the three-year partnership between the brand and the celebrated polo player.

Speaking on the occasion, HH Maharaja Sawai Padmanabh Singh said, “Jaipur has always been incredibly close to my heart, not just as home, but as a place where the sport of polo holds so much history and emotion. To be part of the launch of the new U.S. Polo Assn. store here at Horizon Tower, and to see the brand celebrate that connection in such a thoughtful way is truly special. I’m grateful for moments like these that bring together heritage, sport, and fashion so seamlessly.”

The new store features a carefully curated assortment across menswear and footwear categories, with a particular emphasis on polo shirts as part of the brand’s global campaign, “An Icon Born from the Game.” Customers can explore a wide selection of seasonal apparel, including lightweight summer wear, linen collections, shackets, flat knits, and a range of casual and sport-inspired footwear such as sneakers, loafers, and slip-ons.

Commenting on the expansion, Amitabh Suri, Chief Executive Officer, U.S. Polo Assn. India, said, “Jaipur represents a market where tradition and modernity coexist in a very distinctive way, and this store reflects that intersection. With our largest presence in Rajasthan and the introduction of our New Identity retail concept in the city, we are creating a more immersive and design-forward environment for our consumers. The presence of HH Maharaja Sawai Padmanabh Singh makes this moment particularly special for us; it brings alive our authentic connection to the sport of polo in a way that is both meaningful and inspiring. As we continue to build the brand across India, Jaipur marks an important step in shaping how consumers experience U.S. Polo Assn. today.”

With the launch of its newest flagship destination, U.S. Polo Assn. continues to strengthen its retail network across India while reinforcing its position in the premium sportswear and lifestyle segment. The Jaipur store reflects the brand’s broader strategy of enhancing customer experiences through larger formats, contemporary retail design, and deeper engagement with regional markets.

Olivia Creamery, the Kolkata-based artisanal ice cream brand founded by Chef Malika Chawla Batra and Srishti Chawla, has entered the Delhi NCR market, marking its first expansion outside its home city. The move represents an important milestone for the young brand as it seeks to introduce its small-batch, handcrafted ice cream offerings to a wider audience.

Established in 2021, Olivia Creamery has built its reputation around limited-batch production, carefully sourced ingredients, and flavour innovation. The brand’s portfolio features a diverse selection of artisanal ice creams crafted using seasonal fruits, premium cocoa, chocolate, dairy, and other natural ingredients. Alongside classic favourites, the range includes experimental creations, sugar-free alternatives, vegan options, and curated gifting hampers designed for special occasions.

Commenting on the brand’s growth journey, Co-Founder and Head Chef Malika Chawla Batra emphasized that Olivia Creamery’s focus has always been on building a lasting connection with consumers rather than pursuing rapid expansion. “Olivia Creamery started with a simple intent: to create ice creams that people remember not just for taste, but for feeling. Many of our flavours come from lived experiences, whether something we tasted while travelling, a childhood favourite, or a moment tied to a place or memory. Kolkata gave us the space to build that language slowly and honestly,” she said.

Co-Founder Srishti Chawla described the Delhi NCR entry as a natural progression for the brand rather than a deliberate growth strategy. According to her, the region’s consumers increasingly value authenticity, craftsmanship, and brands that offer a distinctive identity. “We’ve always believed that ice cream is not just a product, it’s an emotion-led category. Delhi NCR has a mature and evolving sweet treats culture, where consumers are actively seeking authenticity, craftsmanship, and brands with a point of view. We see strong alignment with that mindset,” she said.

With its expansion into Delhi NCR, Olivia Creamery aims to bring its artisanal approach and story-driven flavour creations to a market known for its diverse and evolving food culture. The move positions the brand to tap into rising consumer demand for premium desserts while continuing to stay true to its philosophy of quality, craftsmanship, and meaningful culinary experiences.

Peps Industries, one of India’s leading spring mattress and sleep solutions manufacturers, has strengthened its retail network in Karnataka with the launch of its 134th Great Sleep Store at Machohalli Cross on Magadi Road in Bengaluru. The new outlet marks another milestone in the company’s ongoing expansion strategy and reinforces its commitment to bringing premium sleep products closer to consumers across the state.

The latest store addition further enhances Peps’ presence in Bengaluru, a key growth market for the brand. By expanding into rapidly developing residential and commercial neighbourhoods, the company aims to improve accessibility to its range of technology-driven sleep solutions while catering to the increasing demand for quality sleep products.

The inauguration ceremony was attended by Mr. G. Shankar Ramm, Managing Director of Peps Industries, along with special guests Mr. HM Krishnamurthy, Social Worker, and Mr. HB Boregowdru, Proprietor and Social Worker of HB Plywoods.

As part of its product innovation strategy, Peps has also introduced four new mattress collections this year: Peps Comfort, Peps Supreme, Peps Restonic Memory Foam, and the Peps Superior Spring Range. Designed to address varying customer needs, these product lines focus on delivering enhanced comfort, optimal support, and long-term durability while accommodating diverse sleep preferences and lifestyle requirements.

Commenting on the expansion, Mr. G. Shankar Ramm, Managing Director, Peps Industries, said: “As we celebrate two decades of delivering quality sleep solutions, expanding our retail presence in key growth markets such as Bengaluru is an important step in our journey. Karnataka continues to be a significant market for us, and the launch of this new Great Sleep Store allows us to bring our innovative sleep products and personalized shopping experience closer to customers. We look forward to helping more families dream big and experience the benefits of better sleep.”

The opening of the new Great Sleep Store reflects Peps Industries’ broader vision of strengthening its retail footprint across India while continuing to invest in product innovation and customer-centric experiences. With Bengaluru remaining a key market for growth, the company is focused on making premium sleep solutions more accessible to a wider consumer base.

Shiv Sagar Group has expanded its presence in Pune with the launch of its third outlet in Kothrud, taking its overall network to 17 outlets across Mumbai and Pune.

The new restaurant introduces an updated format while maintaining the brand’s established dining experience. Located in a 10,000 sq. ft. bungalow, the outlet has a seating capacity of 250 guests and is spread across three floors. The space features both indoor and alfresco dining areas, catering to family outings, social gatherings, and celebrations.

The interiors incorporate natural lighting, warm-toned materials, and nature-inspired artwork, while the layout includes a combination of dining and communal spaces.

To enhance customer engagement, the outlet features live food stations serving some of Shiv Sagar’s signature offerings, including Pav Bhaji, Dosas, and Filter Kaapi.

The Kothrud location also introduces an expanded menu that includes regional specialties such as Mangalore Buns, Appe, and Golibajje, along with additional dishes inspired by Indian culinary traditions.

Beyond dining, the outlet includes a dedicated banquet facility designed for intimate celebrations, community events, and social functions. Guest amenities such as valet parking and spacious seating arrangements have also been incorporated.

Narayan Poojari, Chairman and Founder of Shiv Sagar Group, said, “The vision behind the Kothrud outlet was to reimagine the Shiv Sagar experience while staying connected to its warmth and familiarity. Every element of the space, from the interiors and live stations to the expanded menu and dining experience, has been thoughtfully designed to reflect the evolving lifestyle of today’s diners while preserving the essence of Shiv Sagar. Kothrud felt like the perfect location for this journey because of its strong food culture and vibrant community.”

New Balance has strengthened its retail presence in India with the launch of its first New Retail Concept store at DLF Mall of India in Noida. The opening coincided with the brand’s global Grey Days 2026 campaign and marks a significant milestone in its expansion strategy as it continues to invest in innovative retail formats and consumer engagement initiatives across the country.

The new-format store introduces a refreshed retail experience that combines New Balance’s performance and lifestyle categories within a modern environment focused on product discovery, community interaction, and brand storytelling. Designed to offer a more immersive shopping journey, the outlet reflects the company’s efforts to create deeper connections with consumers while showcasing its evolving product portfolio.

To celebrate the launch, New Balance hosted a community-focused activation inspired by neighbourhood culture. The event featured a fireside discussion and an interactive cricket session attended by brand ambassadors Janhvi Kapoor and Pat Cummins. The initiative highlighted the brand’s commitment to bringing together sport, culture, and lifestyle through experiential retail.

Speaking at the event, Pat Cummins, Australian cricketer and New Balance ambassador, said, “I’m delighted to be a part of the Grey Days celebrations in India. Grey has always been New Balance’s signature colour, and it is exciting to see the brand bringing this to life in India - creating spaces where sport, style, and community come together in a very natural way.”

Stuart Henwood, Senior Director, New Balance, Middle East, Africa, and India, said, “Grey Days is a celebration of everything New Balance stands for - timeless design, craftsmanship, and an independent spirit that has defined the brand for decades. As we expand across the MEAI region, our focus remains on creating authentic, meaningful experiences that connect our consumers to the essence of New Balance.”

Janhvi Kapoor, Actress and New Balance Ambassador, added, “Grey Days celebrates what I personally love about New Balance, its quiet confidence and its ability to stay true to itself while continuing to evolve. It feels great being a part of this celebration that honours the brand’s legacy, timeless design, and brings together the entire New Balance community across the globe.”

Highlighting the significance of the launch, Radeshwer Davar, Country Manager, New Balance India, said, “The launch of our New Retail Concept store at DLF Mall of India, Noida marks an important milestone in New Balance’s retail expansion journey in the country. As we continue to strengthen our retail presence, our focus remains on delivering elevated and immersive consumer experiences. Celebrating this milestone with our ambassadors during Grey Days makes it particularly special and reflects the growing momentum of the brand in India.”

The opening of the Noida store adds another chapter to New Balance’s growth story in India. By introducing innovative retail formats and experiential shopping concepts, the brand aims to strengthen its connection with consumers while expanding its footprint in one of the world’s fastest-growing sportswear and lifestyle markets.

Retail expansion across India continues to gather pace as LuLu Hypermarket has launched a new outlet at Gopalan Grand Mall on Old Madras Road in Bengaluru. The opening reinforces LuLu’s growing footprint in the city while enhancing the retail offerings available at one of East Bengaluru’s emerging shopping destinations.

The new hypermarket arrives at a time when the surrounding region is experiencing rapid residential growth, improved infrastructure, and increasing consumer demand. Its addition is expected to further boost footfall at Gopalan Grand Mall, aligning with the broader vision of Gopalan Enterprises to create vibrant retail and lifestyle hubs across Bengaluru.

Designed to cater to a wide range of customer needs, the store features an extensive assortment of products, including groceries, fresh fruits and vegetables, household essentials, lifestyle merchandise, and a selection of regional as well as international food products. The diverse product mix is aimed at providing shoppers with a comprehensive retail experience under one roof.

The launch also highlights Gopalan Enterprises’ strategy of partnering with leading retail brands to strengthen the appeal of its developments and create more engaging shopping environments for consumers. By bringing a well-established retail name such as LuLu Hypermarket into its portfolio, the company aims to further position Gopalan Grand Mall as a preferred destination for shopping, leisure, and everyday convenience.

Commenting on the development, Prabhakar Cheriyadth, Director, Gopalan Enterprises, said, “The launch of LuLu Hypermarket at Gopalan Grand Mall reflects our continued commitment to developing future-ready retail destinations that align with the evolving lifestyles and aspirations of Bengaluru’s communities. Our association with globally recognised retail groups like LuLu enables us to deliver enhanced retail experiences, greater accessibility, and long-term value, while further strengthening the positioning of our developments as vibrant lifestyle and shopping destinations.”

As Bengaluru’s retail landscape continues to evolve, the addition of LuLu Hypermarket is expected to play a key role in attracting shoppers from East Bengaluru and surrounding neighbourhoods. The launch underscores Gopalan Enterprises’ focus on consumer-centric development and strategic collaborations that contribute to the long-term growth of integrated retail and lifestyle destinations.

Calling June has expanded its physical retail presence with the launch of its flagship store at The Corridors, marking a major milestone in the fashion brand’s offline growth strategy. Spanning 1,500 square feet, the new outlet represents a significant investment in experiential retail and reflects the company’s efforts to deepen customer engagement through immersive in-store experiences.

Designed around a resort-inspired concept, the flagship store brings the brand’s distinctive aesthetic to life through thoughtfully curated interiors. The space features curved layouts, layered textures, and nature-inspired design elements that create a relaxed and inviting atmosphere. By blending fashion with experiential retail, Calling June aims to offer shoppers more than a traditional store visit, transforming the outlet into a destination that reflects the brand’s lifestyle-driven identity.

The store has been carefully planned to encourage exploration, with interconnected sections that guide customers through different collections and experiences. Dedicated spaces showcase the brand’s Islaa collection, while additional areas have been allocated for upcoming product launches and future offerings. The layout is intended to create a seamless journey, allowing visitors to engage with the brand’s products in a more meaningful and interactive way.

Speaking about the launch, Akanksha Khandelwal, Founder, and Sarthak Khandelwal, Co-Founder, Calling June, said, “This flagship store is a reflection of everything Calling June stands for, effortless luxury, escapism, and thoughtful design. We wanted to create a space that feels emotionally transporting from the moment you walk in; a destination where customers can experience the brand beyond fashion. Every element of the store has been designed to evoke warmth, ease, and the feeling of being on a modern tropical escape.”

Calling June has built its reputation around resort and holiday wear collections that cater to consumers seeking contemporary, versatile, and travel-inspired fashion. The brand combines European design influences with Indian textile craftsmanship, creating collections that appeal to modern consumers looking for comfort, elegance, and functionality. Its products currently reach customers across India as well as international markets including the United States, Europe, and the Middle East.

The opening of the flagship store signals the brand’s growing confidence in offline retail as it continues to expand its footprint and strengthen its connection with consumers. By creating a space that embodies its design philosophy and lifestyle positioning, Calling June is taking an important step toward enhancing brand visibility and establishing a stronger presence in the premium fashion retail segment.

British fashion retailer Next has further expanded its presence in India with the launch of new physical stores for menswear, womenswear, and kidswear at Phoenix Mall of Asia in Bengaluru. The latest opening marks another significant step in the brand’s long-term growth strategy for the Indian market and reflects its commitment to strengthening its omnichannel retail footprint across key metropolitan cities.

The expansion is being carried out through a strategic partnership with Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Indian fashion e-commerce platform Myntra, along with its licensed franchise partners. Under this arrangement, MJIPL holds the licensed rights to distribute and retail Next products in India through a franchise-led model, enabling the British retailer to scale its operations efficiently while enhancing accessibility for Indian consumers.

Founded in 1982, Next has grown into one of the United Kingdom’s leading fashion retailers, operating more than 460 stores across its home market and maintaining a network of 265 international franchise locations. The brand also serves customers in over 80 countries through its global online platform, making it one of the most widely recognized British fashion brands worldwide.

The newly launched Bengaluru outlet for men’s and women’s fashion spans approximately 4,500 square feet and has been designed to mirror the brand’s signature global store format. The layout features clearly defined product categories and dedicated shopping zones aimed at creating a seamless and intuitive customer experience. Shoppers can explore nearly 500 styles across apparel and fashion essentials, reflecting the brand’s contemporary British design philosophy, quality craftsmanship, and value-driven pricing.

Complementing the adult fashion offering, Next has also introduced a dedicated kidswear store within the same retail destination. The outlet showcases around 180 styles catering to different age groups, further broadening the brand’s appeal among family shoppers and strengthening its position as a comprehensive lifestyle and fashion destination.

The Bengaluru expansion follows recent store launches in Pune and Hyderabad, highlighting the retailer’s focused approach toward increasing its physical presence in some of India’s fastest-growing metropolitan markets. By combining its expanding brick-and-mortar network with its established digital presence, the brand aims to deliver a seamless omnichannel shopping experience that caters to evolving consumer preferences.

Since entering the Indian market in 2023, Next has witnessed encouraging growth and positive customer response to its design-led fashion collections. The brand’s emphasis on everyday wear, modern styling, and accessible premium fashion has resonated with Indian consumers, particularly in urban centers where demand for international fashion labels continues to rise.

The latest Bengaluru launch reinforces Next’s confidence in the Indian retail landscape and underlines the importance of strategic partnerships in driving market expansion. With continued investments in both physical and digital channels, the retailer is positioning itself for sustained growth while seeking to capture a larger share of India’s increasingly competitive fashion and lifestyle market.

Women’s fashion brand Kraus Jeans is gearing up for a major retail expansion across India, with plans to open 28 new stores during FY27. The move reflects the company’s confidence in the growing demand for contemporary denim and casual wear among Indian women, while reinforcing its commitment to strengthening its presence across both metropolitan and emerging markets.

The expansion strategy will see the brand enter and deepen its footprint in key regions including Maharashtra, Haryana, Assam, and Gujarat. By focusing on a mix of established urban centers and rapidly growing Tier II and Tier III cities, Kraus Jeans aims to make its products more accessible to a wider consumer base seeking stylish, comfortable, and versatile fashion options.

The announcement follows a strong growth phase for the company. During the fourth quarter of FY26, Kraus Jeans expanded its retail network with new store openings in Delhi, Prayagraj, Nashik, and Nagpur. These additions form part of the brand’s broader strategy to tap into high-potential markets where demand for premium yet affordable casual wear continues to rise.

Over the past fiscal year, the company significantly strengthened its retail presence, opening 16 new stores across the country. Building on this momentum, Kraus Jeans plans to accelerate expansion further as it responds to evolving consumer preferences and the increasing popularity of denim-based fashion among women.

Commenting on the growth plans, Ravi Punjabi, Founder of Kraus Jeans, said, “We’ve had a very busy FY 2025-26, having rolled out 16 new stores across India. To tap into the growing demand among Indian women for well-fitted yet comfortable denim wear, we plan to aggressively expand our presence with the launch of 20 new EBOs this fiscal not only in the metros but in the emerging cities as well. We have also recently expanded into the athleisure segment, which includes joggers and oversized tees, and the response from consumers has been extremely encouraging. This move aligns with our broader vision of diversifying our portfolio and offering a more versatile range of casual wear for women.”

The upcoming stores will showcase the brand’s latest denim and casual wear collections, emphasizing its core strengths of superior fit, comfort, versatility, and quality craftsmanship. Kraus Jeans has built its identity around creating fashion that caters to modern lifestyles while maintaining a strong “Made in India” positioning.

Customers visiting the new stores will also have access to the brand’s Spring Summer 2026 (SS’26) collection, which features a broad range of silhouettes and contemporary styles. The collection includes wide-leg denims, denim tops, flared and straight-fit jeans, Korean pants, baggy-fit designs, linen shirts, oversized tees, and fashionable tops tailored to current trends.

In addition to its flagship offerings, Kraus Jeans continues to expand its product portfolio through dedicated sub-brands such as Kraus Neo and Kraus Kurves. Together, these labels contribute to an extensive denim lineup featuring more than 100 styles, catering to diverse body types, fashion preferences, and lifestyle needs.

The brand’s recent entry into the athleisure segment marks another important milestone in its growth journey. With products such as joggers and oversized T-shirts receiving a positive response from consumers, Kraus Jeans is positioning itself as a comprehensive casual wear destination rather than a denim-only brand. This diversification strategy is expected to support long-term growth while helping the company strengthen its connection with younger, style-conscious shoppers.

As consumer demand for comfortable, trend-driven apparel continues to rise across India, Kraus Jeans’ aggressive retail expansion and evolving product portfolio place the brand in a strong position to capture opportunities in the country’s growing women’s fashion market. With new store openings planned across multiple states and a continued focus on innovation, the company is poised to further strengthen its presence in the competitive apparel retail landscape.

Indian Silk House Agencies (ISHA), India's leading ‘Only Sarees’ retail brand, has strengthened its national footprint with the launch of a new store at Z Square Mall in Kanpur. The opening marks the company’s 69th outlet nationwide and its fifth store in Uttar Pradesh within the last year, underscoring the retailer’s aggressive growth strategy and expanding presence in one of India’s most significant saree markets.

The latest expansion comes amid a strong growth phase for the Kolkata-headquartered brand, which has reported a 55 percent year-on-year growth rate and is currently opening a new store approximately every ten days. The company has set ambitious targets of reaching 100 stores by FY27 and scaling up to 500 outlets by 2030. With the Kanpur launch, ISHA continues its efforts to build a national organised retail network in India’s ₹80,000 crore saree market, a segment that remains largely fragmented, with nearly 95 percent of the industry still operating in the unorganised sector.

Kanpur holds strategic importance for the brand due to its location in Uttar Pradesh, home to the iconic Banarasi weave. Banarasi sarees currently account for the largest share of ISHA’s product portfolio, making the state a key growth market. The new store offers an extensive range of sarees, including Banarasi and Katan Banarasi collections alongside regional specialties such as Kantha, Baluchari, Matka, and Tussar from Bengal; Kanjivaram, Kanchipuram, and Arni from South India; and Ikkat, Bandhej, Paithani, Gadwal, and Uppada weaves sourced from various textile clusters across the country.

Spread across 675 square feet, the Kanpur outlet showcases more than 42 design categories and caters to a broad spectrum of consumers, with products ranging from entry-level cotton sarees priced at ₹1,800 to premium bridal Banarasi collections. The assortment is supported by a network of over 15,000 artisans working across more than 60 weaving clusters nationwide, reflecting the brand’s commitment to preserving and promoting India’s rich handloom heritage.

Uttar Pradesh continues to be one of India’s strongest markets for occasion wear and wedding-related purchases, driven by robust demand during festive and bridal seasons. As one of the state's major commercial and retail hubs, Kanpur has emerged as a prominent Tier-II consumption market, making it a natural choice for ISHA’s next phase of expansion in the region.

Speaking about the launch, Mr. Darshan Dudhoria, CEO, Indian Silk House Agencies, said, “Kanpur is our fifth UP store in twelve months and arguably our most strategic. Uttar Pradesh is the home of the Banarasi weave, the largest single category in our portfolio, and yet remains one of India’s most under-served organised saree markets. We are not opening here to participate, we are opening here to lead. At our current pace of one store every ten days, we expect to cross 100 stores by FY27 and 500 by 2030 with UP as one of our top three growth states.”

Highlighting the company’s broader vision, he added, “Our vision is Sarees of India, by India, for India. We are building the country’s first scaled, organised ‘Only Sarees’ retail network: 69 stores today, 100 by FY27, 500 by 2030. Every store we open directly sustains the 15,000+ artisan families in our supplier network. At a time when Indian retail is being defined by global fast fashion, we are betting with capital and conviction that the saree remains India’s defining garment, and that there is room for one national brand to lead the category.”

Founded in 1971 in Kolkata, Indian Silk House Agencies has built a reputation as one of East India’s most trusted saree retailers. Over the decades, the company has evolved into a national brand focused exclusively on sarees, with a mission to make authentic Indian handloom products accessible to consumers across the country. Its portfolio includes more than 15,000 handloom designs spanning Banarasi, Kanjivaram, Baluchari, Tussar, Chanderi, and several other traditional weaving styles.

Today, the brand operates through a growing omnichannel network that combines physical retail stores with its digital platform, enabling it to serve customers across India and international markets. By expanding its organised retail presence while supporting thousands of artisan families, ISHA continues to position itself as a key player in preserving India’s textile traditions and bringing handcrafted sarees to a new generation of consumers.

Specialty coffee brand Maverick & Farmer has drastically expanded its presence in Bengaluru with the launch of its largest experience centre and café to date. Located in Kothanur, North Bengaluru, the ambitious project has transformed a beautifully restored residential property into a sprawling 9,000 sq. ft. flagship hub. The multi-level destination serves as a comprehensive ecosystem for coffee lovers, integrating a live roastery, an artisanal café, a specialized coffee academy, a curated retail storefront, and a vibrant community space under a single roof.

At the core of the brand's identity is an adventurous approach to bean cultivation and processing. Maverick & Farmer sources premium Arabica and Robusta beans from top-tier plantations across India, including its very own Nellikad Estate nestled in the hills of Coorg. The roaster has earned a stellar reputation within the third-wave coffee movement for pioneering innovative processing techniques, such as cold smoking, honey sun-drying, and custom fruit fermentations. Regulars and newcomers alike can sample these unique flavor profiles through the brand's signature labels, which include Parama, Sunkissed, Ol’ Smoky, and Rohan Bopanna’s Masterblend. To guarantee peak freshness, every batch of coffee is roasted daily on-site in Bengaluru.

A major draw of the stunning Kothanur location is the interactive live roastery. Here, guests can pull up a seat and watch the meticulous roasting process unfold in real time, bridging the gap between the raw crop and the final brew. To complement these exceptional coffees, the café offers an extensive beverage program featuring both time-honored classic brews and highly inventive signature concoctions, alongside a diverse, all-day dining menu crafted to pair beautifully with their flavor profiles.

Brought to life by the acclaimed firm Balan and Nambisan Architects, the venue's design emphasizes functionality, comfort, and community engagement. The massive layout features flexible remote-work zones, a fully equipped podcast studio, dedicated event spaces, and a 100-seat community center. This community hub is slated to host a rotating calendar of public workshops, tasting sessions, cultural gatherings, and deep-dive coffee education courses, solidifying the location as a neighborhood cultural anchor.

Reflecting on the philosophy behind the expansion, Ashish D'abreo, Co-Founder, Q Grader and Coffee Roaster at Maverick & Farmer Coffee, notes, “Coffee carries stories of the land, the people who grow it, and the care that goes into every stage of the process. With Kothanur, we wanted to create a space where people could experience coffee in a more engaging way not just by drinking it, but by being closer to the process and spending time with it to really explore, experience, and discover coffee over a play-area of 9000 square feet, the largest in the city.”

Sharing the brand's vision for hospitality, Sreeram Gangadharan, Co-Founder of Maverick & Farmer Coffee, adds, “We’ve always believed that a lot can happen over coffee. Kothanur, our largest cafe yet, feels like a place where people can spend time whether that’s learning something new about coffee, catching up with friends, or simply taking a break from the day. Our community is important to us and this new outlet celebrates the friends of Maverick & Farmer by giving them a platform to connect and practice their craft.”

With this milestone launch, Maverick & Farmer grows its footprint to five distinct cafés across Bengaluru, spanning Ulsoor, Koramangala, Cunningham Road, Church Street, and now Kothanur, alongside two established beachside outposts in Goa located at Anjuna and Panjim. The parent company has further diversified its culinary reach by introducing Square Burgers & Co. at the Dravid Centre for Sports Excellence. Alongside its expanding brick-and-mortar retail network, the brand maintains a robust nationwide B2B operation, supplying premium specialty coffee to top-tier hospitality groups, corporate offices, and retail partners across the country, while continuing to serve individual consumers through its direct-to-consumer e-commerce website.

What is FOFO?

FOFO (Franchise Owned, Franchise Operated) is a franchise model where the franchisee invests in the business, owns the outlet, and is responsible for its day-to-day operations. The franchisor provides the brand name, business model, training, operational support, and marketing guidance, while the franchisee manages the business independently.

Origin / Concept

The FOFO model emerged as brands sought faster expansion without investing heavily in physical outlets. By allowing franchisees to own and operate locations, companies can enter multiple markets while focusing on brand development, innovation, and network growth.

How Does It Work?

Under the FOFO model, the franchisee bears the investment cost for setting up the outlet and manages staffing, operations, and local business activities. In return, the franchisee gains access to an established brand, proven business systems, and ongoing support. The franchisor typically earns through franchise fees and royalties.

Why is it Important?

FOFO is considered one of the most scalable franchise formats because it reduces capital expenditure for the franchisor while empowering franchisees to run their own businesses. It creates a win-win situation where both parties benefit from business growth and brand success.

Industries Where FOFO is Common

The FOFO model is widely used across Food & Beverage, Retail, Education, Beauty & Wellness, Healthcare, Fitness, and Consumer Services sectors. Many leading franchise brands in India rely on this structure to accelerate expansion across cities and regions.

Final Word

FOFO has become a preferred franchise model for brands seeking rapid expansion and entrepreneurs looking to build businesses under established brand names. By combining franchisee ownership with operational independence, FOFO offers a balanced approach to growth, profitability, and long-term business sustainability in the franchising ecosystem.

Homegrown beauty brand Insight Cosmetics has taken a significant step in its growth journey by entering the offline retail space with the launch of its first-ever kiosk at Lake Shore Mall in Thane. The move marks the beginning of the company’s dedicated offline expansion strategy as it seeks to strengthen customer engagement and provide consumers with a more interactive brand experience beyond digital platforms.

Over the years, Insight Cosmetics has built a strong presence in India’s highly competitive beauty market through its extensive online reach and widespread availability across retail channels. With the introduction of its first branded kiosk, the company is now looking to bridge the gap between online convenience and physical product interaction, enabling shoppers to experience its offerings firsthand before making purchasing decisions.

The newly launched kiosk has been designed to deliver an engaging and customer-friendly shopping environment where visitors can explore, test, and purchase products across a wide range of beauty categories. From makeup essentials to skincare solutions, the compact retail format aims to simplify product discovery while providing consumers with a hands-on experience. The company believes that allowing customers to physically interact with products can significantly enhance confidence in purchase decisions and deepen brand loyalty.

As beauty consumers increasingly seek personalized shopping experiences, the kiosk format offers an opportunity for Insight Cosmetics to connect more directly with customers. Through product demonstrations, recommendations, and in-person interactions, the brand hopes to create a more meaningful relationship with shoppers while showcasing the quality and variety of its portfolio.

Founded in 2012, Insight Cosmetics has steadily expanded its footprint in the Indian beauty industry and today offers a portfolio of more than 1,000 stock-keeping units (SKUs). The brand has established a presence in over 35,000 retail outlets across the country while also strengthening its reach through leading e-commerce platforms. Known for delivering affordable beauty solutions, the company has positioned itself as a value-driven brand offering products that are vegan, cruelty-free, and dermatologically tested.

The launch of the kiosk represents a natural evolution for the brand as consumer preferences continue to shift toward experiential retail. While online shopping remains an important channel for beauty purchases, many customers still value the ability to see, touch, and test products before buying them. By introducing physical retail touchpoints, Insight Cosmetics aims to complement its digital-first strategy and create a more integrated omnichannel experience.

Commenting on the launch, Mihir Jain, Director of Insight Cosmetics, said, “Launching our first kiosk here is a proud milestone for us. We wanted to create a space where customers can truly experience the brand, not just shop products, but interact with them. Lake Shore Mall gives us the perfect opportunity to connect with consumers in a more engaging and meaningful way.”

The company views the kiosk as more than just a sales point. Instead, it has been envisioned as a discovery hub where customers can explore new product launches, receive personalized beauty recommendations, and gain a deeper understanding of the brand’s offerings. The format is designed to combine convenience with accessibility, allowing shoppers to browse a curated range of products in a compact yet engaging retail setting.

According to the company, the launch is aligned with its broader plans to expand its offline retail footprint through a network of kiosks across India. As part of its long-term growth strategy, Insight Cosmetics intends to leverage these physical touchpoints to increase brand visibility, enhance consumer engagement, and strengthen its presence in key markets. The company believes that kiosks offer a flexible and scalable retail model capable of reaching consumers in high-footfall locations while maintaining operational efficiency.

With the debut of its first kiosk in Thane, Insight Cosmetics has taken an important step toward building a stronger omnichannel presence. As the brand continues to expand across both online and offline channels, it remains focused on its consumer-first philosophy, offering accessible beauty solutions while creating richer and more immersive shopping experiences for customers across India.

Premium home furnishings brand D’Decor Home Fabrics has continued its retail expansion journey with the launch of a new exclusive showroom in Kolhapur, strengthening its presence in one of Maharashtra’s growing home décor markets. The latest addition forms part of the company’s broader strategy to deepen its footprint across India by bringing premium home furnishing solutions and design-led retail experiences closer to consumers in both metropolitan and emerging cities.

The newly launched showroom has been designed as a one-stop destination for home décor enthusiasts, homeowners, and interior design seekers looking for a wide range of furnishing and lifestyle products. Customers visiting the store can explore an extensive portfolio that includes curtain fabrics, upholstery materials, bedding collections, wallpapers, and products from the company’s FabriCare range. By combining multiple product categories under one roof, D’Decor aims to offer a seamless shopping experience for consumers seeking complete home transformation solutions.

A key highlight of the Kolhapur showroom is its immersive retail design, which encourages customers to interact with different materials, textures, patterns, and styles before making purchase decisions. The store features dedicated display zones that showcase various décor concepts and product applications, allowing visitors to visualize how products may complement their own living spaces. This experiential approach reflects the company’s focus on helping customers make informed choices while creating a more engaging and inspiring retail environment.

Beyond its product offerings, the showroom also provides a range of specialized services intended to enhance customer convenience and personalization. Among them is Fit-To-Perfection, D’Decor’s made-to-measure service that enables customers to customize curtains according to their specific requirements. The store also offers access to the company’s Style Expert Service, where professional consultants guide customers in selecting fabrics, colours, and décor elements best suited to their homes. Additional solutions include automated blinds and other specialized product offerings designed to meet the evolving needs of modern households.

The opening of the Kolhapur showroom further strengthens D’Decor’s expanding retail network across India. With a presence spanning more than 250 cities, the company continues to build its reach across both metro locations and Tier II markets, where demand for premium home décor products is steadily rising. The expansion reflects growing consumer interest in aesthetically designed, high-quality home furnishing solutions as Indian homeowners increasingly invest in creating personalized and stylish living spaces.

Commenting on the launch, Simone Arora, Creative Director, D'Decor Home Fabrics, said: “As we continue our retail expansion journey, the Kolhapur launch is a proud milestone for us. At D’Decor Home Fabrics, we believe every home is a canvas for self-expression, and this expansion allows us to bring global trends and design closer to our consumers. This moment reflects our long-term vision of building a nationally admired home lifestyle brand. Our growth is rooted in a legacy of innovation, design leadership, and trust. For decades, we have stood for reliability, aesthetic excellence, and value creation—principles that continue to guide our retail journey as we shape the future of Indian homes.”

The company’s latest expansion comes at a time when India’s home décor and furnishing sector is witnessing significant growth, driven by increasing urbanization, rising disposable incomes, and a stronger focus on home aesthetics. Consumers are increasingly seeking products that blend style, functionality, and quality, prompting brands to invest in experiential retail formats that offer inspiration along with product selection.

Highlighting the strategic importance of the new store, Manish Dhaka, VP – Head India Sales, D'Decor Home Fabrics, added, “As we scale our presence across India, the launch of the FabriCare & D’Decor Exclusive Showroom in Kolhapur reflects both our growth momentum and the strong trust we’ve built with our customers. We remain focused on delivering design-led, experience-first home solutions that blend innovation, quality, and functionality. Kolhapur represents a key strategic market for us, with its growing demand for premium home décor, making it an important focus area in our expansion journey. This milestone further strengthens our commitment to setting new benchmarks in the home décor space and accelerating our journey as category leader.”

Founded in 1999, D’Decor Home Fabrics has established itself as one of India’s leading home textile and furnishing brands. Its product portfolio spans curtains, upholstery, bed and bath collections, blinds, wallpapers, rugs, and other home décor solutions. With a continued focus on innovation, design excellence, and high-performance products, the company remains committed to strengthening its leadership position in the Indian home furnishings market while expanding its retail presence across the country.

Homegrown luxury self-care brand Kimirica has strengthened its offline retail presence with the launch of a new fragrance-led boutique at Gurugram’s popular Galleria Market. The opening marks the company’s fifth exclusive store in India and introduces what the brand describes as Galleria’s first dedicated fragrance-focused retail destination. The launch is a significant step in Kimirica’s ongoing expansion strategy, which aims to create immersive and experience-driven shopping environments for consumers seeking premium self-care and fragrance products.

Designed as a compact yet engaging retail space, the new boutique brings together Kimirica’s diverse product portfolio under one roof, including fine fragrances, gifting collections, bath and body essentials, and home fragrance offerings. The store has been thoughtfully curated to encourage exploration and discovery, with warm lighting, carefully arranged displays, and a fragrance-centric layout that enhances the overall customer experience. Rather than functioning as a conventional retail outlet, the boutique has been conceptualized as a destination where shoppers can interact with products in a more meaningful and sensory manner.

One of the standout features of the new store is Kimirica’s innovative “Sensory Pod,” an in-store fragrance discovery technology that combines scent exploration with visual storytelling. Through this interactive feature, customers can sample a fragrance and place the bottle on a sensor-enabled platform. Once activated, the technology displays a corresponding visual narrative on-screen, helping visitors connect more deeply with the inspiration, mood, or story behind each scent. The brand believes this approach transforms fragrance shopping into a more engaging and memorable experience, moving beyond the traditional product-selection process.

Speaking about the vision behind the boutique, Kimi Jain, Co-founder of Kimirica, said, “I wanted this boutique space to feel like a thoughtful little world of its own. Petite, fragrance-led, and crafted with so much intention, every inch of it was a labour of love.” Her statement reflects the company’s emphasis on detail, design, and creating an environment that resonates emotionally with customers while showcasing the brand’s premium offerings.

At the heart of the boutique is Kimirica’s Fine Fragrance collection, which features a range of Eau De Parfum creations inspired by memories, emotions, places, and meaningful moments. By placing fragrance at the center of the retail experience, the company aims to position scent as a highly personal and experiential category rather than simply another product purchase. This philosophy aligns with changing consumer preferences, particularly among urban shoppers who increasingly seek products that offer emotional connection, storytelling, and sensory engagement.

Commenting on the broader concept behind the store, Mohit Jain, Co-founder of Kimirica, said, “We didn't just open a store. We opened a conversation between a fragrance and the person holding it.” His remarks highlight the company’s ambition to redefine how consumers discover and interact with fragrances in a physical retail setting.

The launch comes at a time when awareness and interest in premium fragrances are growing rapidly across India. Consumers in metropolitan and affluent urban markets are becoming more experimental with scents and are increasingly looking for personalized fragrance experiences. Kimirica believes this shift presents a strong opportunity to expand its presence in the category while strengthening its position in the premium self-care segment.

To celebrate the store opening, the company has introduced several limited-period customer offers. Visitors can receive complimentary gifts for walk-ins, while the first 100 customers making purchases will be eligible for additional freebies. Shoppers spending more than ₹5,000 can also avail of a discount of ₹1,000 for a limited time.

Looking ahead, Kimirica plans to accelerate its retail growth with the launch of 14 additional exclusive stores across Tier-1 cities over the next four quarters. Through this expansion, the company aims to deepen its footprint in the premium fragrance, bath and body, and self-care categories while continuing to build immersive retail destinations that blend luxury, storytelling, and experiential shopping.