expansion

The expansion marks the company’s continued growth in India’s leisure hospitality market.

The company said the Aerocity location aligns with its expansion strategy focused on high-footfall urban destinations with a mix of corporate professionals, travellers, and local consumers.

The concept is inspired by Mumbai’s “cutting chai” culture, where smaller servings are commonly associated with affordability and convenience.

The store has been designed to provide an organised shopping experience focused on ethnicwear collections at accessible price points.

The property is located close to the Somnath Temple and is expected to cater to the increasing number of domestic travellers visiting the city.

The store opening marks the brand’s entry into one of South India’s growing fashion and retail markets.

The store offers multiple kitchen layouts, materials, and configurations catering to different customer requirements and budgets.

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