The showroom is designed across two floors, offering a structured layout that allows customers to browse collections with clear product displays and assisted service.
The Hyderabad store marks further expansion in Telangana, a market where the brand has been building its presence over the past two years.
Developed in partnership with StoreHippo, the platform connects franchise owners with verified suppliers through a single digital interface.
The company is strengthening its domestic presence while also exploring export opportunities to support this growth.
In 2025, the company also launched a property in Manali under The Beatle brand, targeting travellers seeking mountain destinations.
Located on Bhesana Road, the 24-key property is part of the company’s growing Enrise portfolio and aims to cater to both leisure and business travellers visiting the region.
The move marks a continued focus on expanding access to premium home solutions in key urban markets.
The café adds to the centre’s tenant mix as developers continue to focus on experience-led formats to drive footfall.
The expansion reflects the brand’s ongoing efforts to grow its salon network while continuing to follow its education-led operating model, which is aligned with global standards.
The latest phase of expansion included four store launches on March 31 in Wagholi and Moshi in Pune, TexValley in Erode, and Vizianagaram in Andhra Pradesh.
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