The new store highlights the brand’s continued focus on accessible, youth-centric, and community-driven spaces that encourage faster growth and meaningful consumer engagement.
This approach is intended to balance global brand standards with Indian flavor profiles, giving franchisees a clear product differentiation lever within competitive coffee corridors.
The Agarwal family, which owns Haldiram’s, is reportedly planning to position the new business in competition with internationally established chains such as Subway and Tim Hortons.
The move marks a significant milestone for the company and serves as a key indicator for India's direct-to-consumer (D2C) and broader retail landscape.
The new cafés opened simultaneously at AIPL Joy Central, Elan Epic Mall, and AIPL Business Club, positioning the brand across high-footfall retail destinations in Gurugram.
The collaboration signals the brand’s first step into India and represents a growing trend of global QSR players expanding into the country’s high-potential food service segment.
The company shared details of this strategy in its Q2FY26 earnings presentation, outlining plans to drive expansion through a more capital-efficient, asset-light model.