About Private Label Opportunity Webinar

Private labels and local brands have emerged as a beneficiary of the ongoing lockdown as they’ve now started to occupy a space in households which was earlier ruled by bigger FMCG companies. As production and logistics become an issue private labels are more readily available. It’s not retail chains who have ramped the production of in-house brands, online grocery delivery service Grofers is also now making its own brands in increased capacity.

The consumer sentiment moving towards essentials, private labelling will be a go-to strategy in many categories.

How can you leverage the private label opportunity – as retailer, entrepreneur and manufacturer?

Join us as we unpack this opportunity for the coming times.

Agenda

Keynote: Permission to Pioneer the power of Private Brands

By: Anne Ravalet, Head of Insights & Innovation -Daymon International

Panel Discussion: Opportunity Private Labels and OEM

What'll we cover?

• Private label opportunity
• Fundamentals of private labels in FMCG
• Successful Framework for this downtime
• Private Label or white label, What works better?
• Which categories are ready to go private
• Framework to start your own brand
• Real life examples of private labels driving tangible business for retailers
• Latest trends in supply chain
• Make in India, Contract manufacturing opportunity
• Opportunity for retailers