What is Brick-and-Mortar in Retail? Explained

Brick-and-mortar businesses are traditional retail establishments with a physical presence, encompassing physical storefronts, buildings, or locations. In contrast to online or e-commerce models, these retailers operate in tangible spaces where customers can personally engage, browse, and make purchases. The term is commonly used to distinguish traditional retail setups from digital or online-only counterparts. Despite the challenges posed by e-commerce, many brick-and-mortar stores thrive by providing in-person shopping experiences, personalized customer service, and a hands-on environment for customers to interact with products before making purchases.