What is Direct Mail in Retail? Explained

Direct mail in the retail industry is a marketing strategy that involves sending physical promotional materials, such as postcards, catalogs, or flyers, directly to potential or existing customers via postal mail. This targeted approach allows retailers to reach specific demographics or geographic areas, tailoring the content to appeal to the intended audience. Direct mail campaigns can promote sales, showcase new products, or offer exclusive discounts. While digital marketing has gained prominence, direct mail remains a tangible and personalized method to engage customers, providing a physical connection to the brand and potentially driving traffic to both online and brick-and-mortar stores.