What is Display Advertising in Retail? Explained

Display advertising in retail involves the use of visual elements, such as images, banners, or videos, to promote products or services across websites and online platforms. These visually engaging ads are strategically placed on websites, social media platforms, or apps to capture the attention of potential customers. Display advertising aims to create brand awareness, drive traffic to a retailer's website, and encourage customer engagement. It is a key component of digital marketing strategies, offering a visually compelling way to showcase products and communicate promotional messages to a broad audience in the online space.