What is Knockoff in Retail? Explained

A knockoff in retail describes a product that imitates the design, features, or appearance of a popular and typically more expensive item. These replicas are produced without authorization, often at a lower price point, attempting to emulate the appeal of established brands or trends. Knockoffs raise concerns about intellectual property infringement and can impact brand integrity. It's crucial for retailers to discern between authentic products and knockoffs to maintain customer trust and uphold quality standards.