What is In-Mall Advertising in Retail? Explained

In-mall advertising pertains to promotional activities and campaigns carried out within shopping malls to engage with the captive audience of shoppers. This encompasses strategically placed posters, digital screens, interactive displays, or experiential marketing installations. In-mall advertising aims to capture the attention of shoppers, promote brands, and drive foot traffic to specific stores or promotions. Leveraging the high dwell time of consumers within malls, it provides retailers with an opportunity to create brand awareness and influence purchasing decisions in a targeted and immersive environment.