Organic growth in the business and retail context involves the expansion and development achieved through internal efforts, distinct from mergers or acquisitions. It encompasses strategies such as product development, marketing initiatives, and improved operational efficiency to increase revenue, customer base, and market share. Often seen as sustainable, organic growth is driven by the core capabilities of the business. In the retail industry, this can include launching new products, entering new markets, and enhancing customer loyalty, contributing to a gradual and internally-driven expansion.