What is Purchase Intent in Retail? Explained

Purchase intent signifies the likelihood or inclination of a consumer to make a purchase. It reflects the customer's expressed interest in a product or service and the intention to convert that interest into an actual transaction. Retailers often gauge purchase intent through various indicators, including online behaviors (such as browsing, adding items to a cart), survey responses, and other forms of customer engagement. Understanding purchase intent helps businesses tailor marketing strategies, improve product positioning, and enhance the overall customer experience to ultimately drive conversions and sales.