What is Reverse Logistics in Retail? Explained

Reverse logistics in retail involves managing the return of goods from the end consumer back to the manufacturer or retailer. Unlike traditional logistics, which focuses on the movement of products from the manufacturer to the consumer, reverse logistics entails handling returned, damaged, or unsold merchandise. This process includes activities such as product returns, refurbishment, recycling, or disposal. Retailers implement reverse logistics to optimize the handling of returned items, reduce waste, recover value from returned goods, and enhance sustainability efforts. Efficient reverse logistics systems contribute to customer satisfaction by streamlining the return process and minimizing environmental impact through responsible disposal or recycling practices.