Sustainability in the retail industry involves conducting business in a manner that minimizes negative environmental and social impacts while promoting long-term economic viability. Retailers prioritize sustainable practices by considering the environmental, social, and economic dimensions of their operations. This includes reducing carbon footprints, responsibly sourcing materials, promoting fair labor practices, and adopting eco-friendly packaging. Sustainable retail initiatives aim to meet the needs of the present without compromising the ability of future generations to meet their own needs. Consumers increasingly prioritize sustainable brands, making sustainability a crucial aspect of corporate responsibility and market competitiveness in the retail sector.