What is Text Marketing in Retail? Explained

Text marketing in retail involves the use of text messages (SMS) to communicate with customers for promotional or informational purposes. Retailers leverage text marketing to send targeted messages about sales, discounts, new product launches, or special events directly to customers' mobile phones. This direct and immediate form of communication helps retailers engage with their audience, increase brand awareness, and drive customer loyalty. Text marketing is particularly effective in reaching consumers on-the-go, providing a convenient way for retailers to share time-sensitive information and offers.