What is Vanity Sizing in Retail? Explained

Vanity sizing in the retail industry involves assigning smaller size labels to garments than their actual measurements. This practice aims to enhance customer satisfaction and encourage purchases by creating a perception of a smaller size. While intended to cater to diverse body images, it can result in sizing inconsistencies across brands. Retailers adopt vanity sizing as a marketing tactic to positively influence customers' self-perception and shopping experience.