What is Webrooming in Retail? Explained

Webrooming in the retail industry involves consumers researching products online before making an in-store purchase. This behavior signifies a seamless integration of online and offline shopping experiences, with customers utilizing digital resources for information, reviews, and price comparisons. To cater to this trend, retailers need to adopt a comprehensive omnichannel approach, recognizing the interdependence of online and brick-and-mortar interactions to meet the evolving preferences of tech-savvy shoppers.