6 unbelievable facts that are influencing consumer buying decisions in India
Have you ever thought what makes, or for that matter, breaks a brand? Is it branding, marketing strategy, investments, distribution or something…
  • By - Sahil
  • / 6 MIN READ
Is Tata aiming at Flipkart and Snapdeal with CliQ?
Two years ago, retail space was witnessing the war of online and offline. Cut to 2016 where the retailers known for their in-store experiences step…
eCommerce companies betting big on visual search feature
In order to lure more and more customers many eCommerce and fashion websites are now coming up with visual or image search features. Now, customers…
4 Daring Retail CXOs to watch out for in 2016
With an absolute entrepreneurship spirit within, Indian retail industry saw an immense transformation in the sentiment of shoppers as well as the…
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Aditya Birla Group launches online fashion store Abof.com
Aditya Birla has launched Abof.com a one-stop online portal for fashion products like apparel, footwear and accessories for men and women. Targeted…