Building a Successful D2C E- commerce Brand: Strategies for Growth
India has witnessed a remarkable surge in internet and smartphone penetration, with expectations of a billion smartphones by 2026. This digital…
How Simply Nam's Makeup Removing Towel Became a Skincare Game-Changer!
Today, beauty trends evolve at the blink of an eye and preferences vary from person to person, and finding a brand that resonates with diverse…
Women-Led D2C Brands Achieve 54x Transaction Growth in 2023 Compared to 2022
In a testament to their resilience and appeal, women-led Direct-to-Customer (D2C) brands have witnessed a surge in online transactions, posting a 54x…
How URturms Bagged a Rs1.2 Cr Deal on Shark Tank India: A Sustainable Fashion Success Story
In an era where sustainability and innovation are becoming paramount in every industry, URturms stands out as a beacon of change in the fashion world…
Explore Upcoming Events And New Age Agendas
  • IReC 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Launched in 2014, the Industry of Retail & eCommerce Summit has seen many years of growth, evolution and transition.

  • D2C INDIA 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Setting in Motion the New Commerce Revolution as the biggest and widest D2C community will gather in 2024.

  • Franchise India 2024 Delhi
    18-19 May, (IICC) India International Convention and Expo Centre, Delhi, India

    Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

  • FROEXPO Chennai
    29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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How Indian E-Commerce and D2C Brands Embrace the Vision of Viksit Bharat
The echoes of the Interim Budget 2024-25 are reverberating across the Indian business horizon, particularly within the dynamic realms of e-commerce…
Funding the Future: The Unstoppable Rise of D2C Brands on National Start-Up Day
National Startup Day is a celebration of innovation, entrepreneurship, and the remarkable growth of startups in India. Among the dynamic players…
Unlocking Potential: ONDC's Impact on D2C Brands
In the swiftly transforming digital commerce landscape, the growth of Direct-to-Consumer (D2C) brands has been nothing short of meteoric, reshaping…
How D2C Brands Are Molding Themselves Based On Consumer Behaviour And Buying Preference
Brands in the D2C space continuously pursue evolving their business strategies. This is reflected in every stage of the process, from ideation to…
Consumer Trust & Engagement Plays a Pivotal Role in D2C Brands Growth
In 2020, a vibrant shift unfolded as the world collectively hit the "pause" button. Faced with unexpected circumstances, consumers across the nation…
The Surge of Private Labels and D2C Brands in India's Thriving Market
Presently valued at Rs 13 billion, the private label sector and D2C segment constitute a noteworthy 10-12 percent of India's organized retail sector…
Top D2C Brands that are Redefining India's Retail Landscape
The D2C market in India has witnessed monumental transformation owing to a combination of strategic factors like a burgeoning tech-savvy population,…
{D2C 100} How Berrylush is Growing Beyond Borders and Categories
Berrylush is a Direct to Consumer (D2C) brand that sells through its own website, and marketplaces like Myntra and Flipkart. Recently, the brand…
{D2C 100} Digital Transformation and AI are Zouk's Formula for Operational Efficiency
Zouk is a 100 percent PETA-approved cruelty-free bags and accessories brand. It is omnichannel now, selling its products on its own D2C website as…
{D2C 100} How Berrylush is Growing Beyond Borders and Categories
Berrylush is a Direct to Consumer (D2C) brand that sells through its own website, and marketplaces like Myntra and Flipkart. Recently, the brand…
{D2C 100} Digital Transformation and AI are Zouk's Formula for Operational Efficiency
Zouk is a 100 percent PETA-approved cruelty-free bags and accessories brand. It is omnichannel now, selling its products on its own D2C website as…
{D2C 100} Plum's Rs 400 Crore Success Story: 100,000 Outlets on the Horizon
Plum is one of India’s fastest growing D2C brands with an annualized revenue run rate of Rs 400 crore. The brand has presence in 350+ cities with…
{D2C 100} How Juicy Chemistry is Aiming for 15 Stores and 250 Touchpoints
Juicy Chemistry initially started off as a digital-first brand in the organic beauty category. In recent years, the brand has opted to pursue an…
{D2C 100} How Earth Rhythm is Making D2C Beauty Shopping Easy with User-Friendly Tech
Incepted in 2020, the first set of products that Earth Rhythm built were shampoo bars – an innovative take on the traditional liquid shampoo, being…
D2C Brands Illuminate Festive Season with 20 pc Surge in Order Volume
Over 1000 brands within its network have enjoyed a substantial 20 percent surge in order volume during the early phase of the festive season compared…
The Digital Disruption: How D2C Brands are Revolutionizing Menopause Retail
In today's rapidly evolving retail landscape, one of the most transformative forces is the rise of Direct-to-Consumer (D2C) brands. In this article,…
{D2C 100} How Beyoung went from Startup to Rs100 Crore Fashion Empire
Beyoung, a fashion brand that entered the market in 2018, has quickly established itself as a game-changer in the industry. With a focus on…
{D2C 100} How T.A.C is Bridging Ayurveda and the Aspirational Middle Class
T.A.C (The Ayurveda Company) was incorporated in 2021 with a clear vision to tap into the immense opportunity presented by the Ayurvedic market in…
{D2C 100} How Nestasia's QR Code Revolution is Elevating Shopping Experience Beyond Shelves
Nestasia, a rapidly growing brand in the retail home décor industry, is making waves with its omnichannel approach. Since its inception in late 2019…
{D2C 100} How Mamaearth Went from a Baby Care Brand to Building Beauty Empire in 6 Years
Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is Asia’s first brand with Made safe certified products that offer toxin-free;…
{D2C 100} How The Sleep Company Unlocked the Power of Quality Sleep with SmartGRID
Founded in 2019 by Priyanka Salot and Harshil Salot, with their visionary approach and commitment to providing exceptional sleep experiences, The…
{D2C 100} How SUGAR Cosmetics is Empowering Women Through Makeup
"Innovation, inclusivity, and empowering Indian women through makeup have been at the heart of SUGAR Cosmetics since its inception. Our mission is…
{D2C 100} How boAt's Digital-First Approach is Changing the Game
boAt is a digital-first consumer products company and one of the largest Indian digital-first brands in terms of revenue from operations. The brand…
Private Labels & D2C Products: Transforming Retail as Adoption Skyrockets
India's private label sector and direct-to-consumer sector are currently valued at Rs 13 billion, making up 10-12 percent of the organized retail…
How Paree Sanitary Pads is Leading the Feminine Hygiene Revolution in India
Since its establishment in 2015, Paree Sanitary Pads, a division of Soothe Healthcare, has been disrupting the feminine hygiene industry in India.…
How VAHDAM India is Disrupting 200 Years of Tea & Spice Tradition
VAHDAM India, the country’s largest home-grown wellness brand, offers the finest Indian teas and spices under a sustainable-ethical brand,…
How Urbanic is Bridging Fashion Gaps with Technology and D2C Excellence in India
Urbanic, a London-based fashion brand, has quickly become a frontrunner in the fashion and apparel industry, revolutionizing the way consumers engage…
The Role of D2C in Educating Consumers About Supplements
In today's health-conscious world, the demand for dietary supplements is on the rise. As consumers seek ways to enhance their well-being, the dietary…
Direct-to-Consumer Brands Shaping Their Strategies Around Consumer Behavior and Preferences
Brands in the D2C space continuously pursue evolving their business strategies. This is reflected in every stage of the process, from ideation to…
Retailer's Special D2C Top 100 Issue Unveiled Amidst Fanfare and Anticipation
‘Less is more’, ‘never give in, never give up’, ‘persistence’… these may sound like clichés but are, in fact, the success mantras of the top D2C…
How Shipway is Revolutionizing Logistics in Tier II & III Cities
Venturing beyond the bustling metropolitan cities, Tier II and III regions have emerged as promising grounds for ambitious D2C brands to tap into new…
Cutting Through The Noise: How D2C Brands Can Break Through The Clutter In The Highly Competitive Market?
D2C was once a buzzword but has now become commonplace over the course of time. Today, India has approximately 600 D2C brands that have witnessed…
IReCxD2C Summit: How JioMart Aims to Empower Kiranas, and Revolutionize Retail with Omnichannel Growth
JioMart, a division of Reliance Retail, entered the Indian market with the objective of enhancing the ease, speed, and convenience of shopping.…
How Technology is Enabling D2C Brands to Build Loyalty with Indian Consumers
In recent years, there has been a remarkable surge in the growth of direct-to-consumer (D2C) brands in India, which has been further accelerated by…
How D2C brands are Disrupting Traditional Retail in India
D2C brands have gained enormous popularity in recent years with the advent of the digital era. Some of the major driving forces behind this traction…
Key Trends That Will Shape Up The D2C Industry By 2025
D2C (direct-to-consumer) brands are seeing tremendous growth in India due to the rapid adoption of e-commerce and the emergence of new technology.…
3 Ways Technology-Based D2C Brands are Changing Indian Kitchens
Indian kitchens have remarkably evolved over the years, in line with advancements in technology, the emergence of new tools or appliances, and…
How D2C Startups are Making their Way in the Personal Care & Wellness Areas
The beauty and personal care industry was already ballooning prior to the Covid-19 outbreak, and on a positive note, the multiple sectors under its…
Role of D2C in India's Startup Revolution
One of the most fascinating and dynamic trends in the world of business over the last few decades has been India's startup movement. The country has…
New Paradigms D2C Brands should be Looking at in 2023
In 2022, direct-to-consumer brands showed how to recover successfully. The D2C sector in the Indian market has now left the disruption of the…
New Trends in Technology in the D2C Space
EMI payments are not a foreign concept in India. People have been making big purchases like automobiles, and large appliances such as refrigerators,…
2023 will be the year of D2C: 5 Trends Brands Must Know
2022 saw one of India's most talked about festive seasons in recent years. Last year’s sales number set newer records and an increase in demand from…
Why Jaipur Watch Company is on a Success Path Even After Not Securing a Deal on Shark Tank India
Jaipur Watch Company, India’s first micro-luxury watch brand, was started in 2013 by Gaurav Mehta. The brand sells its products through online…
Why Mamaearth’s Rumored IPO Valuation Evoked Intense Digital Debate 
Mamaearth’s IPO valuation has become a topic of intense debate today. The proposed, super-premium initial public offering of Rs 2.900 crore has…
How to Build D2C Brands Via User Retention Strategy Powered by Engagement
A brand must establish a relationship with its audience to stand out in today's crowded direct-to-customer (D2C) market. The most effective approach…
D2C: How the Role of Influencers is Changing 
Large consumer brands have historically used business scale to get efficiencies in manufacturing, distribution, and media. This has made it harder…
India's Retail Scenario Transformed with the D2C Brands' Arrival
In previous years, the conventional way of retailing was our go-to; however, during the pandemic, we witnessed significant growth in D2C, The direct-…
How D2C Beauty Brands are Planning their Marketing Strategy to Promote their Products in a Competitive Market
Evolution in technology and the onset of the pandemic have shifted commerce from brick-and-mortar to online. As a result, consumers are now driving…
The Growth of D2C: Retail and the Role of Quality Engineering
Intermediaries and resellers are being phased out! Direct-to-consumer (D2C) and retail channels are leading the change in retail. The pandemic…
How are D2C Brands Growing with Their Innovative Strategies in a Competitive World?
Direct-to-consumer (D2C) as a business model has gained much traction in the last few years. It has become a challenging player from a niche segment…
Women Entrepreneurship Day: How These New-Age Women Entrepreneurs are Changing the D2C Retail Landscape
With India, in its 75th year of Independence, it can be noticed how the country has evolved over time. Gone are the days when a job came with gender…
3 Emerging Trends in India's Fashion D2C Space
The pandemic of 2020 has paved the way to establish India as an important landmark for various industries. Gradually growing into a hub for one of…
D2C Vs Marketplace: Which is More Effective for Personal Care Brands during Festive Sale
It is that time of the year when the festival season takes over the country. While customers throng to their favorite e-commerce websites and portals…
From “Add to Cart” to “Proceed to Checkout”: How D2C Brands are Diversifying Consumer Experience
With the country recovering from the pandemic, the retail industry has resumed its growth trajectory. According to a BCG-RAI report titled “Racing…
{D2C 100} DailyObjects: Functional Accessories
DailyObjects is a functionality and design-driven brand that creates aspirational products for every day. The brand caters to a wide range of…
{D2C 100} WOW Skin Science: Natural Skincare
WOW Skin Science is a direct-to-consumer (D2C) brand focusing on the beauty and wellness market. The brand offers skin care, hair care, body care,…
{D2C 100} Zouk: Going Cruelty-Free
Zouk, a 100 percent PETA-approved cruelty-free bags and accessories brand entered the billion-dollar-plus industry in 2016. It offers products in the…
{D2C 100} Amrutam: Betting Big on Commerce
Amrutam is a preventive and therapeutic brand, offering both application-based and consumable products focusing on holistic healing and addressing…
{D2C 100} TagZ Food: Healthy Snacking
A Gen-Z F&B brand TagZ, with its innovative popped potato chips gives its customers an opportunity to give in to their cravings without…
{D2C 100} Kapiva: Making Ayurveda Modern and Accessible
On a mission to make Ayurveda a part of people’s daily life, Kapiva a homegrown D2C brand is making Ayurveda simple, modern, and accessible for…
How D2C Brands are Planning to Drive Sales This Festive Season
The longest festive season in India, which begins from mid-September and stretches till mid-November, is currently underway. The brands are seeing a…
{D2C 100} Fausto: Fashionable Foot Forward
Fausto is a footwear brand that brings in a product portfolio created around many themes and styles to bring cult classic fashion to its customers.…
{D2C 100} San Frissco: Not Mere Shoes, But Statement Pieces
San Frissco manufactures all kinds of men’s footwear for the domestic market as well as some parts of the Middle East and some selected parts of…
How Content-to-Commerce Strategy is Beautifying the Future of The Good Glamm Group
The Good Glamm Group became the first beauty unicorn in South Asia in November last year. It acquired 10 companies and raised $250 million last year…
{D2C 100} The Bear House: Effortless Men’s Apparel
Men’s apparel brand The Bear House began its operations in 2017 and bases its core sensibilities on mastering elements of design in…
{D2C 100} boAt Lifestyle: Revolutionizing the Consumer Electronics Industry
boAt has established leading market positions in volume and value terms in India across multiple, high-growth consumer categories such as audio and…
How D2C has Given a Boost to the Feminine Hygiene Care Brands
Direct-To-Consumer (D2C) brands are businesses that straightforwardly reach the end customer through a combination of their own online and offline…
Key to Becoming Successful & Building a Strong Customer Base in the D2C Brand
D2C has been on the rise for some time and is quickly transitioning from a fad to a widely used business model. The pandemic of 2020 further shifted…
Why D2C Brands Prefer Collaboration over Competitive Prices
A Direct-to-Customer (D2C) business model is a recent development, which is often confused with conventional supply chains. In a conventional supply…
Fluenco: Transform Customers into Brand Ambassadors
Do you pay big bucks to influencers to generate content for you? It is time to go beyond influencers. It is time to change the narrative.  It is time…
D2C Brands Continue to Shine with Brand Websites Order Volume Up by 80 pc
Unicommerce, India’s integrated SaaS platform for post-purchase experience management, and Wazir Advisors have launched the first edition of "India’s…
D2C Marketing Premium Global Kitchenware Brands in India
Recent global research by IBM/ National Retail Federation indicated that one in ten consumers categorize ‘brand’ as a major factor in their…
How D2C Brands can Reduce their RTOs
D2C brands are trying to provide an individualized experience by creating a story and understanding the essential needs of customers. The key to…
How Noise is Using Tech to Innovate its Product Offerings
Amit Khatri and Gaurav Khatri, co-founders of Noise started their journey by offering mobile covers and accessories. They were doing in terms of…
D2C Sales Hit New High and Projected to Become $60bn Industry by FY27
The Direct to Customer (D2C) is a $12 billion market and is witnessing remarkable and rapid growth. In fact, several D2C brands in India have crossed…
The Rise and Growth of Indian Retail Homegrown Brands
The Indian economy has grown impressively in recent years. Despite the pandemic hit, the country’s retail sector has shown tremendous resilience and…
How Baby Apparel Brands Discovered the Formula to Success with D2C
Baby apparel is one of the fastest-growing segments in India.  According to Statista, the kidswear market accounted for 20 percent of the total…
Why D2C is a Mindset, Not a Channel ?
The new generation of consumers want to be known, heard, and engaged with rich content rather than just being made to ‘shop now’ and ‘add to cart’.…
How F&B Brands Can Leverage Tech to Ensure Consumer Retention
The food and beverages industry accounts for ~3 percent of India’s GDP and is the single largest employer in the country, with more than 7.3 million…
How NimbusPost is Helping D2C Brands Grow by Providing Simplified Solutions
The D2C industry is flourishing in India and many new brands are testing the waters. However, the initial challenge that these brands face is the…
How Changing Consumer Behavior Impacts D2C Brands
Almost overnight, the pandemic changed consumer behavior globally. Suddenly, safety, security, health, hygiene, and convenience emerged as major…
How Technology is Critical for D2C Ecosystem
More than 800 D2C startups are operating in India, with over 100 million users. These figures do sound exciting. However, what is D2C? It stands for…
How To Grow D2C Brands On E-Commerce Platforms
As we incorporated a global pandemic into our lives, dramatically shifting global shopping trends and consumer behaviors, a cluster of brands, even a…
Why Women are Leading the D2C Revolution
In recent years, the D2C ecosystem has seen tremendous growth with more than 800 brands now following this retail approach in India. The D2C method…
How D2C Sector to Have $100 Billion Addressable Market by 2025
India, which is one of the largest markets in the world, is projected to surpass $1.7 trillion by 2025. A major trend that is observable is the e-…
Funding Galore in the D2C Sector
Consumer searches for a brand’s official online store have seen a growth up to 80 percent as consumers in the new normal are on the lookout for the…
This All-in-one Order Lookup Page to Reduce the Customer Queries by 3X
E-commerce is one of the most challenging industries to operate in when it comes to customer satisfaction and to walk on the footprints every D2C…
Why Retailers are Emphasizing on Automated Catalog Listing
The D2C, marketplace models for the digitally native brands have grown multifold in the wake of the pandemic fueled by changing shopping behavior who…
Why Old Playbook of Growing D2C Channel is Dead in the New Normal?
With e-commerce adoption rates at an all-time high, consumers have moved to a digital-first shopping mindset. These savvy buyers demand better from…
How Beauty Marketplace Vanity Wagon is Turning Risks into Opportunity?
In the last couple of years, a lot of B2C buyers and sellers have gone digital colossally. It started out as a desperate necessity and has now become…
D2C Industry Expectations from Budget 2022: Invest in Homegrown Start-ups and Reduce Import Duties
The D2C sector has been one of the most happening sectors for the year 2021. From the sector seeing its first unicorn, Licious, to several brands…
How Offline to Online Channel Shift by Consumers Fueling D2C Growth
Consumer goods maker Hindustan Unilever shared that a significant part of direct-to-consumer brands' growth is driven by existing shoppers shifting…
Trailblazing D2C: How the Full-Stack D2C Enabling Pioneer, GreenHonchos, Helped Brands Generate over Rs 10,000 mn+ in Revenue
Setting benchmarks and new records seems to be how GreenHonchos gets things done. This appears clearly in the demeanor of the Founder & Director…
Trends Accelerating Growth of E-commerce in India
The Indian e-commerce sector is expected to touch $98.4 billion by 2023, with consumers putting their faith in online purchases and trying out…
5 D2C Trends that are Redefining Consumer and Brand Relationship
The Direct-to-Consumer (D2C) segment is disrupting how brands engage, interact with and market to customers. With the proliferation of digital…
How This D2C brand has been Able to Increase its Sales by 40 pc MoM in Last Two Years
For any new business, retaining a consumer base and making consistent revenue is always a challenge. This has particularly been true in the last two…
  • By - Navneel
  • / 6 MIN READ
What Has Fuelled The Growth In D2C And Where Is the Sector Heading in 2022
The D2C sector is one of the most happening sectors for the year 2021. From the sector seeing its first unicorn, Licious, to several brands like boAt…
  • By - Navneel
  • / 15 MIN READ
How D2C Brands Are Redefining the Way Consumers Shop
D2C industry is growing at a rapid pace. More than 800 brands have already entered the space and many more are expected to join the league.…
Warehouse Management and Supply Chain Logistics for D2C Brands
D2C is becoming an attractive option as it presents a unique opportunity for building the relationship between consumer and brand. In the past few…
The Data Opportunity for CPG: Fresh Pathways to New Product Development
Retailers are the envy of CPG organizations. Retailers have access to rich customer data that allows them to make precise decisions around the brands…
Women's Entrepreneurship Day: 5 Women-led D2C Brands That Are Riding High in Indian Business Ecosystem
Homegrown brands have started performing well. The effects of the last year’s economic downturn are gradually vanished, thus, demonstrating a…
Optimizing Growth Of D2C Brands: Tech-Driven E-commerce Enablers Hold the Key
Owning the entire end customer relationship is a dream come true for any consumer brand. The direct-to-consumer (D2C) route enables brands to…
D2C Sampling: Reimagining the Tried-and-Tested Method of Customer Engagement in the New World Order
In-store sampling has been one of the most proven marketing strategies for brands to engage and reach out to consumers. It drives trials, builds…
Omnichannel: The Way Ahead for Retail Brands
Today, India’s hyper-connected consumers are rapidly entering into an era where they expect brand owners to provide consistent and unparalleled…
How D2C Brands are Retaining Customers
Two decades ago, it was the flair of a particular salesman or the quality of products that would get customers thronging outside a store. Their first…
The Rise Of The D2C Model In India
The growing demand for online shopping and convenient deliveries has brought about a new revolution in the consumer goods and retail supply chain.…
From Traditional Retail to D2C: How the Shopping Landscape is Changing Customer Engagement
New-age customers are impacting retail marketing strategies like never before. They are not just tech-savvy but are also highly discerning and…
What Future Holds For India's D2C Segment?
For a new D2C brand or one planning to enter into the segment, certain things need to be kept in mind. The rapidly booming space in India has…
  • By - Navneel
  • / 10 MIN READ
Financial Prudence: Thumb Rule to a Successful D2C Brand
Most start-ups are built with an aspiration to scale into unicorns (if not decacorns) - however, more than 97 percent of them eventually get consumed…