We are expanding our product range

Laminated flooring is becoming en vogue and Action Tesa from the Action Group, is a leading player in this segment. In a conversation with Shipra Srivastava, Ajay Agarwal MD, Action Tesa highlighted their corporate strategy.

What is your assessment of the home improvement segment, and the key growth drivers?

The growth in construction activity as well as rapidly expanding demand for home improvement is key for long-term growth in our sales. 

I would also like to highlight that laminate flooring is cost-effective and technologically advanced vis-à-vis other solutions and that’s because of recent technological advancements like resistant surfaces and ‘quick fixing’.

What are the specific services you offer to the retail sector?

We provide a wide portfolio of decors in 8 and 12 mm thicknesses along with allied services for interior and exterior displays for our retail clients. 

Kindly throw light on your distribution network?

We have a pan India distribution network.

Your expansion plans?

We recently launched a range of laminated products including ‘Woodz Flooring’, ‘V-Grove Flooring’, ‘Sincronised Flooring’ and ‘High Gloss Flooring’.