MMF Group Bets Big on Technology, Innovation

Manoj Multifoods Pvt Ltd (MMF Group) is one of the leading sales and distribution names in the industry. The group, which started with one brand ‘Daawat’ basmati rice manufactured by LT Foods Ltd, currently has the distribution rights of 11 brands (Daawat, Rentio, Goldiee, One One, Impresso, Tirma, Happilo, Kari Kari, Lovely, Oddy, and Good + Moore) and it is planning to have 6-9 more brands in its kitty by the next financial year.
 
“We are catering to the food industry. Our portfolio of various brands has all products from the food industry. Our sales and marketing team regularly interacts and visit our clients, interact with their staff, and at times with customers randomly. This helps us understand consumers hopping behavior, price point, and feedback. Our team understands the demand for the product, sales, and market gap, along with consumer acceptance level for a particular product or brand. With these inputs our team strategies the new brands to be added in the MMF Group portfolio,” explains Manoj Satia, Founder, MMF Group in an exclusive interaction. 
 
“We have a very strong and robust process for selecting the new brands and it goes through a very stringent process. It takes us 6 to 12 weeks to finalize the brand and then we welcome new brands and prefer to marry them for a long term,” he further adds.
 
MMF Group has plans to introduce some brands in the international market vis a vis introduce some international brands in the Indian market. “Our team is continuously working on this opportunity and we are quite hopeful to make an entry in this area by the next financial year,” he states.
 
Technology: The Backbone
 
Technology is the backbone of every business in this digital modern society. The success of any business highly depends on the best usage of the technology on the various platforms.

“MMF Group is using technology to ensure smooth functioning of day to day business, growth, automation, customer experience, and satisfaction. It helps us in increasing the overall efficiency of our team, in business growth and also helps us to decide our strategies to increase/ reduce the number of brands,” he asserts.
 
“We are currently using ERP software, MIS software for our principals/ brands owner for feeding them with various data from time to time. We are also using a mobile application for sales force automation which is mainly used by our distributors, standalone stores, and our sales team. All our systems are cloud-based hence it is easy to use at any point from anywhere. We are moving to implement warehouse management software which will be operational in the next financial year,” he adds.
 
Innovation: Bringing the Change
 
MMF Group has always been at the forefront of innovations and has always been happy to welcome and adopt new technologies into its day-to-day use which results in higher efficiency and growth.
 
“We all know that since last two years the industry has gone through a tough time due to the pandemic. We were able to make use of our innovative thought process which helped us to make the best use of our software based on cloud technology. Our various teams - finance and accounts, sales, customers, standalone stores, modern trade, e-commerce, distributors - have got used to the mobile application for order management. We were able to maintain regular supply in a tough time. We were able to supply/ provide various reports to our principals/ brand suppliers which have helped to analyze and judge the brand’s health, sales target, inventory management, supplies by our suppliers/ brand owners,” he states.
 
“MMF Group always believes in one philosophy – ‘Technology, Innovation, Brace and Accept the change’. We are working on single software to provide solutions instead of various software which we currently use. We will be implementing and using this new software –warehouse management system - in the next financial year. We are also working on obtaining ISO Certification,” he further adds.