How Wellversed is Planning to be a Unilever of the Wellness Category

Wellversed, founded in 2018, is a tech-enabled house of wellness brands where each brand works to enable a specific aspect of human wellness. It was founded with an aim to maximize human wellness through a portfolio of genuine wellness brands. 

Wellversed operates through acquisitions of early-stage digital-first consumer wellness brands which are then scaled to a larger audience through commerce and brand-building expertise. 

Explaining the company further, Aanan Khurma, Co-founder, Wellversed states, “Wellversed acquires consumer brands that lie in the health and wellness categories like health supplements, personal fitness equipment, skin and hair care, functional food, functional beauty and personal care, OTC medical products, lifestyle health products, and sports equipment.”

Retail Strategy 
 
Wellversed is primarily a digital-first organization and has deep expertise in the 25 major e-commerce channels throughout the world.  It is in the process of setting up an offline channel in selective geographies in partnership with one of its investor companies. 
 
“We are currently accelerating 60 brands and have acquired 4 of these brands. Our team is very selective about the type of brands that we allow on our platform. The primary consideration is the intent of the brand to impact human wellness,” he asserted.

Technology: The Gamechanger
 
The digital-first company is betting big on technology. It has an internal tool called WINCI - named after Leonardo Da Vinci that marries analytical data with creative inputs in order to assist both commerce and brand-building operations. 

“The tool allows creating and scaling of brands in a tech-assisted manner that otherwise takes a lot of tedious efforts to be accomplished,” he stated.

Future Plans

The company which has been growing more than 100 percent year-on-year had raised a total of $3 million by October 2021 through prominent investors like Jubilant Foodworks, Indian Cricketer Yuvraj Singh, Huddle, and a few prominent Angels.
  
“As of August 2022, we are in advanced stages of closure of our Series-A round which is to be announced in October 2022,” he asserted.
 
The company is on the track to generating gross revenue of Rs 100 crore in FY2023. 
 
“Our aim is to become the Unilever of wellness by identifying and acquiring the right early-stage brands and scaling them through our expertise in digital commerce and brand building. Going ahead, we plan to own a portfolio of 100 brands catering to different use cases of health and wellness in the next 5 years,” he concluded.