A taste for miniatures

It could rightly be said that here you can live your fantasies! Ever felt frustrated at your inability to afford a Formula 1 car, a WWII vintage spitfire or the iconic Harley Davidson? Necessity is the mother of invention and miniature models of these beauties have been brought to life at Modelart.

Product assortment

Modelart seeks to provide the most innovative and technologically sound die-cast metal scale models of high-end racing cars, bikes, radio controlled helicopters and aeroplanes. After its foray into the retail venture and eliciting a enthusiastic customer response, Modelart is at present operating three stores in the top malls of the country - Inorbit in Mumbai, The Forum in Bangalore and Select CityWalk in Delhi.

Modelart, whose outlets spread across a carpet area between 200 and 250 sq ft, provides the best range of models from premium manufacturers all over the world. Modelart primarily caters to the young and dynamic professional who is stressed with the city life by offering them challenging items of interest such as flying helicopters, racing cars, flying planes---both powered either mechanically or electrically.

There is also an exclusive range of designer items that are sold as gifts and are related to automotive concepts. These items include clocks, key chains, desktop stationery, etc. People who are fond of cars get a varied and extensive range from traditional to modern, from limousines to super racing cars. Radio-control Formula 1 cars like Montoya and Schumacher's BMW Williams, Barrichello's Ferraris, Mercedes - McLarens of Raikkonen and Coulthard with top speeds of over 30 km/hr are all available at this unique store whose.

On the other hand, Modelart also displays a selective range of products like Harley-Davidson, Suzuki, Ducati, Cagiva, Honda, Cruiser, Motocross, etc. for the bike lovers. The fascinating thing to observe among these miniature items is the way they are copied from the originals. Modelart also caters to the small kids in the form of roadrunners. Diverse arrays of WWII warplanes like Messerschmitts, Spitfires Hurricanes to name a few are also displayed.

Exponential growth

According to Mr Avinash Agarwal, Owner & Founder, Modelart, the brand is poised to grow exponentially in the months to come. Modelart’s customers collect these miniature marvels which replicate historical beauties of the past and future. Having altogether three stores presently, the brand is aiming to have a firm hold in South Mumbai. A Modelart store typically requires an investment of Rs 1 crore depending on the area and location. Since Modelart’s product-line is confined to customers with a certain mind-set, it is important to have a large and wide store front for prominent display of the merchandise.