Elitist shopping and dining

The word to describe this mall is superlative. This mall is different and certainly unique. Spread across an area of 1.8 million sq ft, Ambience Mall has a complete power back up as also a superb building management system. High quality fire detection and fighting equipment along with other safety gadgets have been installed to deal with any untoward incident. Hidden CCTV cameras are installed at strategic locations to prevent and identify mischief makers and also to prevent shoplifting.

Mall Infrastructure & Design Layout

The terrazzo, swathed with gleaming white and light pink marbles is designed with creative circular patterns to add to its patina. The powerful fluorescent lighting system fixed on the shining white ceiling illuminates the entire mall magnificently. Green is the motto of the mall with plantation being given importance and the front of each store is festooned with small potted saplings. The utility areas and the bathrooms are immaculate and perfectly sanitised. All across the mall, chairs and benches are placed at different locations to give respite to the tired shoppers, and the strains of background music make these short intervals of rest very pleasant. Further, the metal handrails of the upper floors are propped with iron rods which are guarded by seamless glass.

For the diverse age groups and classes of customers, the zoning in the mall is well orchestrated, which streamlines the customer flow and allows them access to the right facilities instantly. After a 1,000 metre walk, a visitor can cover every floor of the mall, which speaks volumes about the shopping experience. Dispersed within the mall are large spaces covered with glass ceiling which allow sunlight to directly enter through the roof. Along the mall’s elongated exteriors are sitting arrangements and the passage has been so designed to allow vehicles to directly enter the parking in the basement. The passage is lined with green plantation and powerfull lights are beamed on to the front show windows of shops which illuminates the brand signage which can also be seen from the road outside. The mall’s main entry, exit and surroundings are fully covered with glass and the supporting pillars have been used for branding. Suspended strips of lighting, which glow in the night, create a scintillating effect on the show windows. The tricolour is also hoisted in the mid-front of the entry of the mall area and along the periphery is a very long and expanded fountain.

Mall Ambience

The entire mall’s embellished nature resplendent with chic and fashionable store beautification, wonderful infrastructure, high-quality centralised air-conditioning and a variety of dazzling and idiosyncratic display-windows replicate a international shopping style experience. Customers take pleasure in the elite shopping and dining in a bizarre milieu of classiness and refinement, all under one roof.

The water-base towards the end of the ground floor just beside some resting seats bestows a cool bliss to the visitors. Here the escalators are also placed on the side of the railing of each floor and the signage of various brands’ like Rado, Okaidi, Ninewest, etc. have been fixed on the escalators. Albeit, retail is the core theme here, and pleasure and entertainment bear a strong charisma in the mall. For those who not only come for shopping, but also for hanging out with family and friends, the cafeteria, food court, fruit corner, kids’ zone and PVR provide enough entertainment. To welcome the visitors, the security guards wearing colourful headgears have been stationed at the entrance of the mall. On the other hand, a few staff members can be seen ferrying the physically-challenged or overaged visitors in a mobile van so as to go about the entire mall and interestingly, all the floors have individual motor alleys and mobile vans.

Branding & Tenant Mix

The mall has a strategically placed striking signage ‘AMBIENCE MALL’ together with the foliage which provides great visibility and is the only way to recognize the mall. Starting from the entry point to the end of the each floor, all the pillars are encircled with advertisements and visual displays of diverse brands like Wills Lifestyle, Calvin Klein, Fcuk, et al. The entry is having the most popular overseas brands like Debenhams, La Senza and BMW whose display-windows are gorgeously decorated, specially La Senza’s which is very appealing. A Tag Heuer’s clock is also placed just a few steps away from the entrance to gather customer attention. In an open zone in the ground floor, the promotional campaign of the brands always entice the customer to participate; and while standing here one can look intently at all the floors and the connected escalators. The mall gives an immense opportunity to splurge on shopping in a well blueprinted tenant mix. Here, Aditya Birla Group has launched a new 360⁰ store (which is also present in Chandigarh) ‘The Unexpected Sale’, where the Group has accumulated several global branded apparel collections that are being sold at 70 per cent discount. Maximum brands like edc by Esprit, Lerros, Reebok, United Colors of Benetton, Puma, S. Oliver, Swaroski, etc. have displayed their ads on sale.

The collection of brands like Bata, Louis Philippe, Blackberrys, X Scrullers, Levi’s, Provogue Studio, Giovani, Satya Pal, Ritu Kumar, World of Titan, Liberty Revolution, Lush, Van Heusen, etc. implicitly convey that level 1 has housed women’s, men’s fashion brands, and footwear and accessories brands. Level 2 has sheltered a few brands for kids like Pumpkin Patch, Obaibi and Okaidi including a small kids’ play zone; it has a installed Foyer; Maggpie, Jumbo Electronics, Pioneer and Canon (to be opened very soon) – are the other electronic brands. The level 3 has been totally dedicated for the kids, movie lovers and gourmets and thus, the brands like Potpourri, Bavarian, Costa Coffee, KFC, Pizza Hut including the PVR and huge secluded area acquired by Fun City, prove that intensive research has been conducted to bring a superior equilibrium between footfalls and conversion. Marques like blu Rhythm & Bowl, Bowling Alley, Rockman’s Beer Island, though are opened in level 4, but efforts are still on to introduce more brands.