Case study : Axind - Interactive 3D visual merchandising

Axind is a leading software solution provider for the fashion and lifestyle retailers. MockShop is used by over 300 customers worldwide including Liz Claiborne, Levis and Gruppocoin, Tommy Hilfiger, Calvin Klein, Dockers and many more.

Axind aims at providing strategically integrated technology to its clients to achieve operational excellence, customer intimacy and product leadership. The scalability of their solutions enables it to stretch beyond a particular zone of operations, and thus applicable to other business areas. The company’s team comprises skilled professionals having a wide experience in domestic as well as international markets.

MockShop is a virtual reality tool that lets a user to build interactive 3D stores of any size and space grade on a PC. The software can design shop-floor layouts, drag and drop fixtures, garments and graphics; use posters, photos or sketches of actual merchandise and communicate the designer’s vision with crystal clear planograms.

BENEFITS

More effective visual merchandising that drives sales

• MockShop is a totally interactive virtual environment that lets visual merchandisers experiment, adapt, and create store layouts that sell.

Improved communication

• MockShop uses pictures instead of words. Pictures jump over any language barriers and ensure ideas and instructions are received loud and clear.

Significant time savings

• Automated planogram production saves time at the design stage, and clear visual instructions typically halve the time it takes to lay out the shop-floor.

Significant labour savings

• No more physical mock shops, or dragging fixtures around the shop-floor to try out new layouts. Let a mouse do all the dragging and dropping instead.

Consistent brand identity

• One can create as many planograms as he/she wants for stores of any space grade and in any location. This gives him/her complete control over the brand identity worldwide.

Better buying strategies

• One can present how the range will look in store to the buyer, providing invaluable feedback for their buying decisions.

One size fits all

• MockShop can model any store, of any size, allowing one to visualise the entire store portfolio. It’s quick, and simple.

“The National Association for Retail Merchandising Services (US) found that for every 1 per cent increase  in visual merchandising compliance, sales increased by 1.6 per cent. This shows how important visual merchandising can be for a retailer.”

Sanjoy Sahgal, MD, Axind Software Private Limited