Case study : Transform - Customised retail design solution

Transform is a specialised retail-centric organization which provides customised solutions in the field of retail design, visual merchandising, trade show design, project execution, identity design and hospitality design. 

After gaining nearly a decade of experience in the USA, Transform has successfully extended its services to India for almost five years now and has created a distinct identity and a proven track record.

 Transform has now extended its visual merchandising services to retail real estate and has also initiated a premium institute for visual merchandising in New Delhi christened as The Academy of Applied Arts.

The company’s client base extends across formats and product categories with projects ranging from shop-in-shop modules up to 45,000 sq ft.

Some of the clients for which Transform develops dynamic retail design solutions in India are Arrow, Reebok,  Sabka Bazaar, Benetton, Esprit, The Home Store, Hotel Royal Castle, Forest Essentials, Taj Khazana and several other retail outlets.

Apart from the above, the company has also incorporated insights based on its work experience and research of over 8 years on related international formats like Pottery Barn, Williams Sonoma, IKEA, Hold Everything, Pier 1 Imports, Cost Plus World Market, Macy’s Hotel Division, Neiman Marcus Home, Armani Casa, Fendi Casa, Ann Taylor, Passport and Bloomingdales in the US, Europe and several other specialised stores in south-east Asia.

Case Study

Taj Khazana is the chain of exclusive boutiques at the Taj group of hotels.

Taj Khazana has been instrumental in introducing upcoming designers to the world of fashion. Its stores also provide customers with an array of fashion wear, accessories, ethnic jewellery, leather accessories, Indian handicrafts and soft furnishings.

Solution provided

This retail boutique of premium quality merchandise for hotel guests and hi-end local shoppers is spread over 3000 sq ft. Keeping in mind the profile of the shoppers, this store has been given a very elegant look. The store has been set in a flowing and uncluttered layout. The colour of the store is primarily offseted by walnut colour wood panels. Satin quality paint, lacquered glass, and wooden panelling have been used to create the look of the walls. Plaster of Paris in off white colour has been used for the ceiling. The flooring has been done in rich Italian marble. To compliment the look of the walls and flooring, gondolas made of wood in walnut colour and steel have been used. The display capacity of stock varies as per merchandise units to render each item an ideal amount of negative space for better visual perception. Highly stylised mannequins have been placed to add to the elegance of the store. Handcrafted silver and teak furniture have been used where the clients can relax while shopping. Exteriors of the store have been made of back-lit Onyx stone, and tempered glass. The store is well lit with a blend of colour. The CDMT, QR111 and PAR lamps are used for task lighting, and T5 tube lights for cove lighting.       

“Transform creatively molds the retail store to create a perfect ambience and buying environment. We create retail spaces that help the brand sell to perfection by being intuitive, informative and delighting. To achieve a signature look, our design team balances the elements of brand strategy, merchandising, interiors, graphic design and consumer psychology.”

Ashmit Alag, Chief Designer, Transform Design