Perfect structure at perfect location

Retailer: What is your game plan to stand out amongst so many real estate developers?

Aditya Bansal (AB): Our priority has always been the quality of delivery. We ensure that our clients get value for all their investments. The second most important defining feature of ABW properties is location advantages that are offered. All our projects are strategically located with easy accessibility from main roads and national highways.

Retailer: Retail zone is a part of your commercial towers. Do you have any plan for setting up a full-fledged mall?

AB: Square 1, Saket District Centre is a strategically located and out and out retail project where renowned wardrobe designers have their set-ups for operations and outlets.

Apart from that, we have developed various mixed-use buildings such as ABW Tower and Rectangle 1. Although we have not developed a conventional shopping mall, however, if a good opportunity comes along, we are open to that segment as well.

Retailer: Do you want to expand beyond Delhi and NCRs? Which city will be your next destination?

AB: We do not believe in quantity. Our forte is quality delivery, and keeping that in mind, presently, we would like to concentrate on a few, yet high ROI projects. At this point we would like to make a strong base in the NCR before we venture into other geographical areas. When the right time comes, we will come up with projects in other southern states as well. Commercial viability has to be evaluated at first.

Retailer: What are the challenges did you face as a real estate developer?  How to overcome these challenges? 

AB: In addition to obtaining clearances from the government, economic instability within real estate is the biggest challenges faced by any developer today. We have a team of very capable professionals with a shared passion and determination to deliver beyond promises. This is our most valuable asset. We have always tried to work around very strong fundamentals and keep costs low. Economic viability of a project is of the utmost importance. 

Retailer: How do you ensure commercial viability of your commercial projects?

AB: All our projects are strategically located and also we sell units at relatively earlier stages of construction. This provides lower price advantage to the investor. At the same time we believe in handholding and sales support to ensure the clients get good value for their investment. This helps in building long term relationships with clients providing repeat sales and customer delight.

Retailer: Where do you like to see yourself after five years down the line? What’s your vision and mission?

AB: As mentioned earlier, we are planning to foray into various other segments of real estate. In the years to come ABW Group will be a hallmark for international style designing and construction. Our vision is to be the “customers’ most favoured developer” in times to come as we believe in the big picture as against only numbers.

Ensuring profitability with quality

ABW Group, founded by Mr Atul Bansal in 1988, has successfully elicited the trust of the customers for its remarkable projects. The excellence of these projects has been accentuated by innovative designs and delivery on time at perfect locations. The company ensures its customers’ delight through spotless after-sales services and attention to individual needs.

ABW Group comprises highly motivated and efficient professionals. They are exposed to regular on-the-job exposure training wherein their learning and performance goes hand in hand.

The projects

The company has so far successfully accomplished the projects which include Corporate Suites, Gurgaon; ABW Tower, Gurgaon; Rectangle One and Square One, Saket; and Elegance Tower, Jasola. Presently, the ongoing projects that ABW is carrying out include ABW Business Bay at Manesar; Platinum Tower at Gurgaon; and Gateway Tower at Badarpur. In addition to these, the company is also developing an ultra-luxury group housing complex, La Lagune, at Gurgaon. The most recent project is an Integrated Mega Township, ABW Aditya Niketan, on NH8, Manesar. Each of these projects is based on a critical survey of location, accessibility, return on investment and future potential for growth.  ABW City Center, the company’s another project at Manesar, is an innovative mixed-use project with retail and business units together. Covering a 2 lakh sq ft of retail space in G+2 format, it has been meticulously planned with open entrances from all four sides. The vicinity of 10 lakh dwelling units from ABW Aditya Niketan will ensure maximum convertible footfalls. The prominent feature of this project is a two-level basement parking and low cost maintenance design. It has been aesthetically designed with landscaped atrium and open eateries.

Supreme services

Customer satisfaction is at the core of ABW’s quality delivery. The company ensures excellent Facility Management Services. Leasing arrangements are made available with proper legal consultations. For selecting the tenants the company puts great emphasis on long term association. The company believes in strong customer relationship management strategy at the same time keeping the relationship smooth and uncomplicated. While constructing a retail project, the company always takes into concern the factors responsible for generating high footfalls, low cost maintenance designs and ample parking space.