Franchise OfficeYes

The duo saw tremendous potential in creating an organised retail market and their portal is a one-stop-shop for world class products and quick delivery, at the lowest prices. The key clients for this portal include HCL, Tata Teleservices and Convergys, amongst others.

Aand affter establishing their presence online, OfficeYes now plans to go offline and bring the same level of service to this segment also. As part of that strategy, this e-retailer has recently unveiled its franchise plans on a pan India basis, and an opportunity for entrepreneurs to set up stationery stores under the OfficeYes brand.

“We always intended to go offline, as a large number of Indian buyers still prefer to buy in this manner. So we decided to open up a channel that could reach these customers, and give them the same service levels enjoyed by our online customers. Though we still are leveraging our efficient web technologies and operational infrastructure, but we’re now reaching offline customers too,” said Siddharth Nambiar, Co-Founder and MD, OfficeYes.com.

Moreover, given the importance of creating a retail connect with consumers, these franchise stores will offer the option of purchasing directly or via their website through the laptop or tablet at the store. Entrepreneurs can opt for a single store franchisee or a master franchisee for a particular location.

OfficeYes.com has recently opened a few such stores, and plans to open 50 more stores in 2013-14. “We are keen to expand pan India including metros, tier-II and III cities,” adds Nambiar.

Supporting the Franchisee:

·         OfficeYes will provide the following to its franchisees:

·         Preferential Pricing: Resellers will buy from OfficeYes at rates lower than website

·         Free Delivery: Free of cost for all orders of a certain value

·         Marketing: OfficeYes’ marketing and allied activities to benefit reseller

·         Training: Manual training for all

·         Consumer Insight: Updated on best-selling products

·         Business Leads: Corporate leads will be shared in the region from where it originates

·         Micro site: Online order and billing management system would be provided free of cost

OfficeYes at a glance

SKUs: 7000+

Categories: office supplies, stationery, furniture, office machines, corporate gifts, customised products and more

Brands: Sony, Canon, Apple, Panasonic, Benq, Logitech, Philips, HP, Seagate, 3M, Faber Castle, BILT, Luxor, Cross and others

Clients: 4000+ including Microsoft, GE, HCL, Canon and Tata Teleservices, amongst others

Return

Break Even: 10 months

Margins: 25 per cent

Revenue Generated: Metros - Rs 43-45 lakh, and non-metros - Rs 36 to 38 lakh