1st concept store - Indian Retailer

1st concept store

BY - Vaishnavi Gupta
Senior Correspondent, IndianRetailer.com & Retailer Magazine Mar 05, 2012 / 1 MIN READ

Interior designer brand, Ego, has unveiled its first concept store at Lajpat Nagar, New Delhi. The store is strategically located and offers an extensive new range of wooden floorings and wall coverings.

“The range is really vast and expansive. People wouldn’t appreciate the scope of choice unless all products are displayed,” said Roshan Bisani, Founder-Director of Ego Group. “In this concept store, we have made available more than 115 shades of Ego wooden flooring, which is the largest number of choices in shades available in the country along with over 6,000 designs of wallpapers,” he adds.

This is the company’s 36th store in India and is spread over an area of 1,500 sq ft.