AIWA makes a comeback in India with its consumer electronic products

Japanese consumer electronics brand AIWA is making a comeback in the Indian market. It is planning to launch a range of consumer electronics products.

The brand is looking to sell its premium Smart 4K ultra-high-definition LED TVs, smart home audio systems, wireless headphones and personal audio products in the country. AIWA is eyeing to sell about 200,000 units per annum.

AIWA will introduce its unique and innovative products to keep up with the rapid pace of technological advancements and product development in today's market.

The company’s products will be available online as well as at offline retail stores through distributor network, including large format retail stores and institutional sales, among others.

Jeffrey Alan Goldberg, representing AIWA internationally, said, "We decided to launch this great brand in India because this is one of the most dynamic markets in the world with huge potential. While there are many other products in the market, the ability of the Indian consumer to lap up the most innovative technology is unmatchable. Moreover, the sense of nostalgia when it comes to AIWA is strong here, and I am sure India will embrace the new brand identity with love and joy."

Manmit Chaudhry, Managing Director, AIWA India, added, "We believe in working relentlessly to provide Indian consumers with a wide choice of products with innovative, advanced features that meet specific requirements across different demographics and price brackets. This launch is the first step in that direction and will cater to the ever-evolving expectations of our target audience for simple and affordable technology products. We plan to invest approximately over Rs 200 crore in the coming years."

AIWA ventured into the Indian market in the early 1970s and exited before 2005.