American jewellery brand Tiffany & Co to launch in India by Reliance Brands

Reliance Brands, a subsidiary of Reliance Industries, has signed a deal to launch iconic American jewellery brand Tiffany & Co in India.

Apart from Tiffany & Co, Reliance Brands has also signed up to bring American lifestyle label Tory Burch to the country. Both brands will be introduced at Mumbai’s Jio World Centre mall, which is scheduled to launch in April 2020.

Reliance Brands sells luxury labels like Ermenegildo Zegna, Brooks Brothers and Bally in India. 

It is New York City-headquartered Tiffany & Co’s third attempt to establish a presence in the Indian market. Besides the US, the brand’s stores are present in China, Australia, Canada, France, UK, Hong Kong, Japan, and the UAE. 

Tory Burch is the label owned, operated and founded by eponymous designer Tory Burch. It retails women’s clothing, shoes, handbags and other accessories. The brand is sold at speciality stores worldwide including Saks Fifth Avenue, Harrods, Bergdorf Goodman, Bloomingdale’s and Nordstrom.