Assistant Editor, IndianRetailer.com & Retailer Magazine Jun 23, 2017 / 2 MIN READ
Apple’s first batch of ‘Assembled in India’ iPhone SE has hit the shelves in select stores in Bengaluru. The device is priced at Rs 27200 for a 32GB and Rs 37200 for a 128 GB model.
The iPhone boxes have “Designed by Apple in California, Assembled in India’ imprint on them.
Apple’s production in India is expected to grow once clarity emerges after the GST rollout on July 1.
Taiwanese company Wistron, an original equipment manufacturer (OEM) of Apple globally, has shipped a few thousand iPhone SE units out of its facility in the city’s industrial hub of Peenya. India will be only the third country to assemble iPhones, underscoring how important it has become for one of the world’s most valued companies.
According to sources, Apple’s resellers and other retail partners have a few tens of units of the ‘Assembled in India’ phones in Bengaluru.
Spanning approximately 1300 sq ft, this strategically located retail space is set to become the go-to destination for Apple enthusiasts and tech-savvy customers in the region.
The "Your best E.l.f." VisionOS app is designed to seamlessly merge digital content with the physical space, offering users an immersive three-dimensional (3D) experience that responds to intuitive hand and eye movements.
This store's aesthetics masterfully intertwine the rich cultural tapestry of Chennai with Apple's cutting-edge technology, resulting in an inspiring and immersive retail environment.
Spanning over 2,500 sq.ft., the store showcases the complete range of Apple products along with a wide variety of accessories on prominent display.
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