Australia's Cotton On forays into India via Myntra

Australia’s largest fashion retailer Cotton On has ventured into the Indian market through online shopping platform Myntra. The brand is planning to compete with the likes of H&M and Forever 21 in the country, by launching its flagship store, either in Delhi or Mumbai, in the third or fourth quarter of 2020.

AVS Global Network, a retailer of global fashion brands that focuses on retail through digital platforms, is responsible for introducing Cotton On in India. AVS Global Network has secured an exclusive contract with Flipkart, Myntra and Jabong for selling Cotton On products in the country for the next year and a half.

Sumanto Das, Co-Founder of AVS, said, “About 77 per cent of online fashion brand consumers use either Flipkart, Myntra or Jabong to shop, as they have a high brand-recall value. This is why we thought it would be wise to introduce Cotton On to India through these platforms.”

Established in 1991, Cotton On Group is present in 19 countries including New Zealand, South Africa and Singapore, with about 1,500 stores across the globe.

The Australian giant has eight brands in its kitty, including Cotton On, Cotton Kids, Cotton on Body, Factorie, Ruby, Typo, Supre and Lost. Each one of them is catering to a different market segment.