BIBA collaborates with Govt. of India to promote India Handloom Brand garments

BIBA, one of the leading ethnic apparel brands in the country, has joined hands with the Ministry of Textiles, Government of India and announced the launch of India Handloom Brand garments at BIBA’s flagship Lajpat Nagar store on November 07, 2016. 

The India Handloom Brand launched on August 07, 2015 is an initiative by the Government of India to promote the branding of high quality handloom products with zero defects and zero effect on the environment. 

The new Spring Summer Collection will have pieces with an additional tag of ‘India Handloom Brand’ to certify that the product is made using the quality fabric.

This initiative will provide BIBA an opportunity to popularize Indian handloom products which will in turn help the weavers and local artisans’ showcase their works on a wider platform and help provide a fashionable outlook to the product.

Smriti Zubin Irani, Honorable Minister of Textiles, Government of India said, “Ministry of Textiles is focusing to promote and revive the Indian handlooms and the Indian weaves. Our country has a rich textile heritage and to come up with an initiative such as this, where in brands are collaborating with a government initiative allows for making the programme bigger and successful.”
Siddhartha Bindra, Managing Director, BIBA said, “We are extremely excited to help revive and expand the Indian handloom industry and look forward to creating many more fashionable ranges with handloom fabrics.”