Ethnic Apparel Brand Biba opens flagship store in Vijayawada

Indian ethnic apparel brand Biba has opened it biggest store in Vijayawada, spread across 5800 sq. ft. of retail space.

The two-storied store caters to the vast variety of products, including the classic suit sets, kurtas, MnM’s and a separate section of Biba Girls and Biba Jewellery. “The second store in the city was inaugurated by Gadde Anuradha, chairperson, ZPP and Tangirala Sowmya, MLA, Nandigama,” a Biba press release said.

Commenting on the launch, Siddharth Bindra, Managing Director, Biba said, “This is Biba’s largest store till date. With the launch of this store in Vijayawada, we are moving towards our vision of providing not just the best in fashion but also the best retail experience to our customers. The store offers a wide range of Biba, Biba Girls, and jewellery which allows our patrons to pick the best of fashion and get a complete look. We are looking forward to many more such stores in the future.”