Future Consumer signs MoU with T Choithrams & Sons

Future Consumer Limited (FCL) has signed a Memorandum of Understanding (MoU) with T Choithrams & Sons, the Middle East’s leading chain of retail supermarkets. This partnership will bring FCL's portfolio of leading brands to consumers across the Middle East. 

Through this MoU, Choithrams will market, distribute and retail FCL brands for sale through its own stores, as well as distribute FCL brands to other retail stores. 

Rajiv Warrier, CEO of Choithrams, said, "As one of the oldest brands in the UAE, Choithrams has established itself not only as conveniently located supermarkets dotted across the country, but has also become a leading name in retail distribution. We are delighted to partner with Future Consumer Limited, a company which has always brought innovated products for the new generation. I think together we will add an array of new products for consumers in the UAE and increase our range of products catering to different nationalities."

Ashni Biyani, Managing Director, Future Consumer Limited, stated, "Future Consumer Limited has developed a strong presence in India. Our partnership with Choithrams will help us explore international markets for our products, and make our leading brands available to consumers across the Middle East."