Assistant Editor, IndianRetailer.com & Retailer Magazine Jul 29, 2019 / 3 MIN READ
Amazon India is in early discussions to acquire Uber Eats India, the food delivery platform by the global ride-hailing firm Uber. With this, the e-commerce major is keen on entering the food delivery business in India.
A source said, “People order almost daily from a Zomato or a Swiggy. These apps enjoy immense client stickability. Amazon believes this could be a great add-on to its membership plan.”
Amazon expects food delivery to make users use the Prime app more frequently than fashion, electronics and groceries. The company believes that adding a vertical of food delivery will result in more daily users and increase the number of transactions to the Prime membership plan, which has around 10 million users.
The company has been making efforts to push its Prime membership in the country.
Prime members are guaranteed one and two day delivery along with services like Video and Music. Sahi said that customers are buying the membership for faster deliveries and services that come bundled with Prime.
As part of its Prime video offering Amazon is ready to launch 10 new original shows in 2019, after picking the pace this year with a plan to launch six by the end of the year.
It will feature products across different categories with deals and offers through 16th -17th July 2018.
Just F is a women-focused active wear brand, designed and created with the modern Indian woman in mind.
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